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Baddiewinkle

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Baddiewinkle
Baddiewinkle in 2015
Born
Helen Ruth Elam

(1928-07-18)July 18, 1928
West Liberty, Kentucky, U.S.
DiedSeptember 4, 2025(2025-09-04) (aged 97)
Richmond, Kentucky, U.S.
Other namesBaddie
Occupations
  • Internet personality
  • model
Years active2014–2025
Spouse
Earl George Van Winkle
​
​
(m. 1947; died 1983)​
Children2

Helen Elam Van Winkle (July 18, 1928 – September 4, 2025), better known as Baddiewinkle or Baddie Winkle, was an American Internet personality. She became an Internet sensation at the age of eighty-five.[1][2][3] Her popular social media tag line was, "Stealing Your Man Since 1928".[4]

Winkle had millions of followers and views on social media, where she posted photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing in order to encourage body positivity and the celebration of the physiques of elderly people.[5][6][7][8]

Early life

[edit]

Elam was born in West Liberty, Kentucky, on July 18, 1928,[9] and grew up on a farm in Richmond.[10][11] She spent 28 years working for Dresser Industries, ordering gauges for machines.[12]

Career

[edit]

Winkle started posting on the internet in 2014, after initially getting help from her great-granddaughter, Kennedy Dechet, to upload an image to Twitter, while wearing her great-granddaughter's clothes.[13][14] She was subsequently followed by Rihanna, and thereafter received a worldwide following.[15][16][17][18][19] In 2015, she reached one million followers on Instagram. That year, she appeared on Today Australia.[4][20]

She was known for her humor and for fighting against ageism through her personal style and messaging, characterized by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo. Winkle was an activist and influencer whose self-expression was a statement of disapproval of the beauty industry and the false limitations it imposes on individuals, and especially on women.[21]

In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss, and others.[22] Winkle appeared on the second-season premiere of Nicole Richie's Candidly Nicole on VH1.[23] She also appeared on the red carpet at the Netflix promotion for Orange Is the New Black.[24] She attended the 2015 MTV Video Music Awards as a guest of Miley Cyrus and MTV.[25][26][27] Furthermore, in 2015, she starred in LunchMoney Lewis' "Ain't Too Cool" music video.[28]

In August 2016, she was a guest on MTV's Ridiculousness.[29] Time magazine included Winkle in its "30 Most Influential People on the Internet" list in March 2016.[30] Winkle was also named "Instagrammer of the Year" at the 2016 Shorty Awards on April 11, 2016.[31] In 2016, the fashion brand Missguided announced Baddie Winkle as their Christmas campaign spokeswoman.[32] Winkle appeared in her first national commercial for Smirnoff ICE Electric Flavors as part of the company's "Keep It Moving" campaign in 2016.[33] She starred in Fergie's "Life Goes On" music video in 2016.[34] In 2017, Winkle published her first book, titled Baddiewinkle's Guide to Life.[35]

In 2019, Winkle collaborated with INC.redible Cosmetics.[36] Winkle was the face of the hair care brand Aussie's Blonde Hydration range in 2020.[37] Winkle partnered with Tillamook Ice Cream to present their campaign in 2021.[38] She featured in Sally Beauty's ad campaign which focused on self-expression and empowerment through brightly colored hair.[39]

Personal life and death

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Elam was married to Earl George Van Winkle from 1947 until his death in a car accident in 1983, on their 36th wedding anniversary.[12] Her son, Kenneth David, died of bone cancer in 1999.[40][9] She also had a daughter, Belinda Lovell.[40][9] She also had five grandchildren, three great-grandchildren and one great-great-grandchild.[9]

Winkle died on September 4, 2025, at her home in Richmond, Kentucky at the age of 97.[41][9] She was buried at Flatwoods Cemetery, in Waco, Kentucky.[9]

References

[edit]
  1. ^ Rubanovich, Caryn (May 17, 2016). "Why Care About 85 When You Are 25?". The Common Reader.
  2. ^ Romano, Nick. "See Miley Cyrus meet Internet sensation Baddie Winkle before the VMAs". Entertainment Weekly. Archived from the original on August 30, 2015. Retrieved August 16, 2016.
  3. ^ Koman, Tess (June 8, 2015). "Baddie Winkle: All the College Kids Just Want Me to Be Their Grandma". Cosmopolitan. Retrieved August 16, 2016.
  4. ^ a b Rose, Rebecca (December 23, 2014). "Baddie Winkle, Trill Weed Grandma, Stealing Your Man Since 1928". Jezebel. Retrieved July 26, 2016.
  5. ^ Roy, Jessica (November 14, 2014). "Your New Favorite Fashion Icon Is This Trill Grandma". NYMag. Retrieved March 6, 2015.
  6. ^ Kobola, Frank (April 28, 2014). "Twerking Twitter Grandma Is a Fabulous Genius". Cosmopolitan. Retrieved March 6, 2015.
  7. ^ Wesely, Tommy (April 22, 2014). "Baddie Winkle Is The Most Hardcore Grandma On The Internet". BuzzFeed. Retrieved March 6, 2015.
  8. ^ Hoffman, Ashley. "Baddie Winkle on Dealing With Trolls, Posing Nude, and How Being Internet-Famous Helped Her Through Grief". Styleite. Archived from the original on November 10, 2015. Retrieved March 6, 2015.
  9. ^ a b c d e f "Helen Ruth Van Winkle Obituary". Oldham Roberts Funeral Home. Retrieved September 8, 2025.
  10. ^ "Baddiewinkle, the 88 Year Old Instagram Sensation". Beauty Master. Retrieved September 6, 2025.
  11. ^ Goorwich, Siam (November 15, 2014). "Baddie Winkle is the most badass grandmother in the world". Metro. Retrieved March 6, 2015.
  12. ^ a b "From Factory Worker to Instagram Star — at 87". Fox40. Retrieved September 5, 2025.
  13. ^ Fantozzi, Sienna (November 14, 2014). "Baddie Winkle Is Instagram's Most Hardcore Grandma — Prepare To Feel Totally Lame". Bustle. Retrieved March 6, 2015.
  14. ^ Rose, Rebecca (September 8, 2014). "Celebrate Grandparents Day with Badass Twitter Granny Baddie Winkle". Jezebel. Retrieved March 6, 2015.
  15. ^ Rosenzweig, Mathias. ""THEY'RE BASICS. I PRAY FOR THEM:" A CHAT WITH INTERNET SENSATION BADDIE WINKLE". Paper Mag. Retrieved March 6, 2015.
  16. ^ Patton, Ben. "Meet Baddie Winkle; Twitter's Hippest Granny Who Is Taking The Internet By Storm". PopWrapped. Archived from the original on April 6, 2015. Retrieved March 6, 2015.
  17. ^ O'Neil, Lauren. "Twerking 86-year-old grandma 'Baddie Winkle' is an internet star". CBC. CBC. Retrieved March 6, 2015.
  18. ^ Murray, Rheana. "Baddie Winkle Granny Finds Social Media Stardom". abc News. Retrieved March 6, 2015.
  19. ^ Bleier, Evan. "Kentucky great-grandmother Baddie Winkle dominating on Twitter and Instagram". UPI. Retrieved March 6, 2015.
  20. ^ Oldenburg, Katie. "Meet Your Latest Social Media Obsession: Granny "Badass" Baddie Winkle, "Stealing Your Man Since 1928"". The Frisky. Archived from the original on June 12, 2017. Retrieved March 6, 2015.
  21. ^ Harvey, Matt. "8 times old lady "baddiewinkle" won Instagram". SneakHype. Retrieved March 6, 2015.
  22. ^ Farmer, Brian. "Baddie Winkle Transforms Into Kate Moss, Michelle Lamy and Kurt Cobain". HighSnobiety. Retrieved April 2, 2015.
  23. ^ Black, Elizabeth. "Instagram Star Baddie Winkle Turned Nicole Richie Into A Bad Bitch". VH1.com. Viacom International Inc. Archived from the original on September 10, 2022. Retrieved August 1, 2016.
  24. ^ Rose, Rebecca (June 12, 2015). "You Have Got to See Twerking Grandma Baddie Winkle at the OITNB Premiere Party". Cosmopolitan.com. Hearst Communications. Retrieved August 1, 2016.
  25. ^ Romano, Nick. "See Miley Cyrus meet Internet sensation Baddie Winkle before the VMAs". EW.com. Entertainment Weekly. Retrieved August 3, 2016.
  26. ^ Murphy, Shaunna. "Miley Cyrus and Baddie Winkle Just Fell in Bad Girl Love at the VMAs: See the Pics". MTV.com. Quantcast. Archived from the original on August 30, 2015. Retrieved August 3, 2016.
  27. ^ Chen, Joyce (August 30, 2015). "Miley Cyrus Wears Fruit-and-Veggie Jumpsuit, Meets Baddie Winkle Before MTV VMAs". US Magazine. US Weekly. Retrieved August 3, 2016.
  28. ^ Lewis, Roshumba (December 16, 2015). "LunchMoney Lewis Drops New Video For "Ain't Too Cool"". The Knockturnal. Retrieved December 26, 2022.
  29. ^ https://www.imdb.com/title/tt5941126/?ref_=ttep_ep17 [user-generated source]
  30. ^ "Meet the 30 Most Influential People on the Internet". Time. Retrieved December 26, 2022.
  31. ^ Mulshine, Molly (April 10, 2014). "A stylish 87-year-old grandma is one of Instagram's biggest stars". Business Insider. Retrieved December 26, 2022.
  32. ^ "Baddie Winkle's New Fashion Campaign Is Proof "You're Never, Ever Too Old to Party"". Cosmopolitan. November 4, 2016. Retrieved December 26, 2022.
  33. ^ "Baddie Winkle's 5 Pieces Of Advice For People Of All Ages". HuffPost. April 21, 2016. Retrieved December 26, 2022.
  34. ^ "Fergie Releases 'Life Goes On' Music Video Starring Baddie Winkle, Baby Ariel". Peoplemag. Retrieved December 26, 2022.
  35. ^ Nechamkin, Sarah (July 4, 2017). "Life Advice From 88-Year-Old Instagram Star Baddiewinkle". The Cut. Retrieved December 26, 2022.
  36. ^ "Baddie Winkle Just Dropped a New Beauty Collection at Sephora and We Want EVERYTHING". Allure. May 26, 2019. Retrieved December 26, 2022.
  37. ^ "92-year-old social media sensation Baddie Winkle joins Aussie team for latest campaign". cosmeticsbusiness.com. Retrieved December 26, 2022.
  38. ^ Walker, DeArbea (May 26, 2021). "Baddie Winkle Tells It Like It Is in New Tillamook Campaign". Retrieved December 26, 2022.
  39. ^ Decker, Megan. "Sally Beauty Reminds Us That "Having Colored Hair Doesn't Make You Unprofessional"". www.refinery29.com. Retrieved December 26, 2022.
  40. ^ a b "Meet Baddiewinkle, the God-fearing great-grandmother and badass punk internet sensation". New Statesman. May 7, 2015. Retrieved September 5, 2025.
  41. ^ "Influencer Baddie Winkle Dies at Age 97". People.com. September 5, 2025. Retrieved September 5, 2025.
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