DZ
DefZone.Net

Kien thuc cong nghe & giai tri

Wiki Article

Cloudinary

Nguồn dữ liệu từ Wikipedia, hiển thị bởi DefZone.Net

Xem trên WikipediaBài ngẫu nhiên khác
Cloudinary Ltd.
Company typePrivate
IndustryTechnology
Founded2012
FounderItai Lahan (CEO)
Tal Lev-Ami (CTO)
Nadav Soferman (CPO)
Headquarters
San Jose, California[1]
,
United States
Area served
Worldwide
ProductsImage and video management
Number of employees
325 (Oct 2021)
Websitecloudinary.com

Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.

Background

[edit]

Cloudinary provides a cloud-based platform for managing images and videos used in websites and applications.[2][3] The platform is used to automate media workflows and support collaboration on digital assets.[4] In 2024, Cloudinary added AI tools to improve image compression and quality across devices and formats. The company also expanded support for the JPEG XL standard,[5][6] and adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity.[7]

History

[edit]

Cloudinary was founded in 2012 in Israel[8] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[9] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[10]

In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[11] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP),[12] which was BVP's 100th investment in cloud companies.[13]

In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.[14] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering.[5][15][16]

On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing.[17] In August 2020, Salesforce Ventures invested in Cloudinary.[citation needed]

In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker.[citation needed] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[18]

In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.[19][20][21] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount.[15] Indivio's products allowed for the creation and delivery of video campaigns.[22]

As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco.[19]

In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences.[23][24] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative.[24]

The company moved into its current San Jose headquarters in 2024.[1]

Recognition

[edit]

In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year.[25] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience[citation needed] and also named to the Inc. Power Partner list.[26]

References

[edit]
  1. ^ a b "In an office market riddled with vacancies, this tech company still struggled to find the right space". Silicon Valley Business Journal. October 15, 2024. Retrieved August 24, 2025.
  2. ^ Bridgwater, Adrian (2023-08-22). "Cloudinary tunes in low-code gen-AI for visual media". Techzine Global. Retrieved 2024-09-03.
  3. ^ "Cloudinary brings power of generative AI to MediaFlows, its next-gen low-code platform for visual media". 2023-08-22. Retrieved 2024-09-03.
  4. ^ "Cloudinary's Low-Code Workflow Automation Platform Moves into General Availability". Yahoo Finance. 2024-02-20. Retrieved 2024-09-03.
  5. ^ a b "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem". New-TechEurope. 2023-11-19. Retrieved 2024-08-15.
  6. ^ "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem". Yahoo Finance. 2023-11-15. Retrieved 2024-09-16.
  7. ^ "Cloudinary Implements C2PA Standard for Content Provenance and Authenticity". New-TechEurope. 2024-07-08. Retrieved 2024-08-15.
  8. ^ Team, Editorial (2022-02-15). "Digital media startup Cloudinary nets $100M, cements $2B unicorn valuation under 10 years — TFN". Tech Funding News. Retrieved 2025-09-05.
  9. ^ "2 Million". Cloudinary. Retrieved 2024-08-30.
  10. ^ "Bootstrapping a SaaS for Developers with Itai Lahan". softwareengineeringdaily.com. Software engineering daily. 30 March 2016.
  11. ^ Dove, Jackie (5 May 2015). "Cloudinary adds video to its roster of services". thenextweb.com. The Next Web.
  12. ^ "Cloudinary Raises Funding from Bessemer Venture Partners". www.finsmes.com. FINSMES. 20 December 2015.
  13. ^ Fisher, Adam (16 December 2015). "20 Years of Betting Big on the Cloud: Cloudinary is Bessemer's 100th Cloud Investment". www.bvp.com. Bessemer Venture Partners. Archived from the original on 16 August 2016. Retrieved 13 July 2016.
  14. ^ Soferman, Nadav (26 January 2016). "Responsive Image Breakpoints Generator, A New Open Source Tool". www.smashingmagazine.com. Smashing Magazine.
  15. ^ a b "Cloudinary acquisition signals the growth of video in digital engagement". diginomica.com. 2022-01-17. Retrieved 2024-08-15.
  16. ^ Schneider, Jaron (2024-10-02). "JPEG XL: What It Is And Why You Should Care". PetaPixel. Retrieved 2024-10-04.
  17. ^ "Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner". businesswire. 7 April 2020. Archived from the original on 2020-04-10. Retrieved 24 August 2020.
  18. ^ "Press Release: Cloudinary Joins the MACH Alliance | MACH Alliance". machalliance.org. Retrieved 2024-09-11.
  19. ^ a b "Unicorn Cloudinary cuts 8% of workforce". ctech. 2022-11-14. Retrieved 2024-08-15.
  20. ^ Beltran, Luisa (2022-02-16). "Blackstone Invests $100 Million in Media-Tech Firm Cloudinary". Barron's. Retrieved 2025-08-15.
  21. ^ "Blackstone invests over $100m in Cloudinary at $2b valuation". Globes. 2022-02-15. Retrieved 2024-08-15.
  22. ^ Writer, Staff (2022-01-12). "Cloudinary Acquires Indivio To Deliver Video Campaigns At Scale". Martechvibe | Where Technology Powers Marketing. Retrieved 2024-08-15.
  23. ^ "Cloudinary Launches New Ventures". Talk Martech. 2023-06-29. Retrieved 2025-09-27.
  24. ^ a b Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media". Maddyness UK. Retrieved 2024-10-04.
  25. ^ "Cloudinary is Named to the Forbes Cloud 100 for Sixth Consecutive Year". Archived from the original on 2025-04-14. Retrieved 2025-09-27.
  26. ^ "Cloudinary is a 2022 Inc. 5000 honoree". Inc.com. Archived from the original on 2022-09-03. Retrieved 2025-09-27.