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DJ Umami
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Ieanna Cruz, known professionally as DJ Umami, is a Filipina American deejay who has held residencies playing for the Golden State Warriors and the San Francisco Giants.[1][2][3] She is known for her sets that focus on regional hits and artists, such as "Blow the Whistle" by Too $hort. DJ Umami is a founding member of The Peaches Crew, an all female-identified group of dee jays from the San Francisco Bay Area.[1][3] As dee jaying is dominated by men, DJ Umami is noted not only as an accomplished woman in the field but also a cultural influencer in the Bay Area.
Early life
[edit]DJ Umami was born and raised in East San Jose, California.[4][3][5]
Career
[edit]A lifelong music fan, DJ Umami was mentored by Paolo "Cutso" Bello, a fellow dee jay from San Jose.[6] In 2009, Germel Boado (“G-Wrex”) invited DJ Umami to spin at a party; she declined at first until she finally accepted on May 15 that same year.[3] Initially, DJ Umami performed using her first name.[3] However, shortly after her first professional gig, she chose the name "Umami," after a friend suggested that she might like umami, the Japanese spice.[3]
An early break came when DJ Umami spun at the Nike Women's half marathon in San Francisco before 20,000+ people.[2] She also performed at Skylark in San Francisco.[3]
In 2012, DJ Umami started working part-time as a rotating DJ for the Golden State Warriors.[2][5] Four years later, she left her full-time job in tech sales in order to pursue music full-time.[3][5] After he left his role with the Warriors, Marco Nicola invited DJ Umami to work weekends for the San Francisco Giants when he took a new role there in 2019.[3] The team was looking for a high energy DJ post-COVID-19.[3] DJ Umami became a resident DJ for the Giants, where she performs sets in right center field at Oracle Park during home games.[2][3] She is known for playing Bay Area favorites, such as Blow The Whistle by Too $hort, and not traditional ballpark songs, like "Take Me Out to the Ballgame," in order to generate energy in the park.[3]
In addition to her work for the San Francisco Giants, DJ Umami has opened for musicians Questlove and Anderson.Paak.[3]
The Peaches Crew
[edit]DJ Umami is a founding member of The Peaches Crew, a multi-ethnic and multi-racial all-women's DJ group based in the San Francisco Bay Area.[4] The group was formally established in 2009.[6][3]
Personal life
[edit]DJ Umami's parents immigrated to the United States from the Philippines, and her parents have helped her raise her two sons in Oakland.[5]
References
[edit]- ^ a b "When the Path Chooses You: How DJ Umami Turned Turntables into a Thriving Career". www.linkedin.com. Retrieved 2025-12-07.
- ^ a b c d "DJ at Giants, Warriors games breaking barriers - CBS San Francisco". www.cbsnews.com. 2022-05-18. Retrieved 2025-12-07.
- ^ a b c d e f g h i j k l m n "DJ Umami brings Bay Area 'flavor' to Giants home". The Tribune. May 26, 2024. pp. 1B.
- ^ a b Baba, Hana (2021-08-24). "Meet DJ Umami". KALW. Retrieved 2025-12-07.
- ^ a b c d "Videos". KTVU FOX 2 San Francisco. Retrieved 2025-12-15.
- ^ a b Tabios, Nina (November 1, 2019). "Peaches Crew marks 10 years of turning the tables in male-dominated DJ scene". San Francisco Chronicle. Retrieved December 7, 2025.
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