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Dare for More

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"Dare for More"
Promotional single by various artist
LanguageMandarin
ReleasedMay 31, 2004 (2004-05-31)
GenrePop
Length3:56
LabelSony
ComposerAndrew Tuason
LyricistAlbert Leung
Music video
"Dare for More" on YouTube

"Dare for More" (Chinese: 藍色飛揚; pinyin: Lánsè fēiyáng) is a song performed by various artists, written by Albert Leung and Andrew Tuason. It served as the theme song for Pepsi's 2004 advertising campaign and was released as a promotional single on May 31, 2004.[1]

Background and release

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The South Theater (Jerash, Jordan), was one of the filming locations for the music video.

In April 2004, it was reported that nine Pepsi ambassadors, Aaron Kwok, Sammi Cheng, Jay Chou, Jolin Tsai, Edison Chen, and F4, traveled to Jordan to film a new Pepsi commercial.[2] The advertisement, produced in a cinematic style, took ten months to prepare and had a budget exceeding HKD 100 million. All nine stars appeared in ancient-hero costumes for the shoot.[3]

The commercial's theme song, "Dare for More", was performed by the nine ambassadors, with lyrics written by Albert Leung and music composed by Andrew Tuason. Before heading to Jordan, the artists recorded the song over 11 days in Hong Kong and Taiwan, with a rap section performed by Hanjin Tan.[4]

In December 2004, Sony released a compilation album titled Pepsi Music Chart, which featured a version of "Dare for More" sung only by Jay Chou, Jolin Tsai, and F4.[5]

Live performances

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On May 31, 2004, the nine Pepsi ambassadors attended the Pepsi Dare for More IX Stars Blue Legend Premiere Press Conference in Hong Kong, where they performed "Dare for More" together.[1]

Release history

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Release dates and formats for "Dare for More"
Region Date Format(s) Distributor
Taiwan May 31, 2004 CD Pepsi

References

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  1. ^ a b "周杰伦F4等九星将现场泡制百事家族主题曲(图)". ent.sina.com.cn. Archived from the original on 2022-03-09. Retrieved 2025-10-12.
  2. ^ "周杰伦蔡依林同游古城 F4相聚当"灯泡"(组图)_影音娱乐_新浪网". ent.sina.com.cn. Archived from the original on 2022-01-05. Retrieved 2025-10-12.
  3. ^ "9大巨星广告造型突破古今 变身古装英雄(组图)". ent.sina.com.cn. Archived from the original on 2022-03-09. Retrieved 2025-10-12.
  4. ^ "百事首播会"蓝色飞扬9星汇"5-31火爆登场(图)". ent.sina.com.cn. Archived from the original on 2021-05-24. Retrieved 2025-10-12.
  5. ^ "百事音樂風雲榜 | 誠品線上". 百事音樂風雲榜 | 誠品線上. Archived from the original on 2021-05-25. Retrieved 2025-10-12.