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Draft:Deliverect
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Submission declined on 27 October 2025 by AllWeKnowOfHeaven (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 4 November 2023 by Praseodymium-141 (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by Praseodymium-141 2 years ago. | |
| Submission declined on 22 August 2023 by CNMall41 (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by CNMall41 2 years ago. | |
| Submission declined on 18 August 2023 by DaxServer (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by DaxServer 2 years ago.
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Comment: Please read WP:SOLUTIONS —pythoncoder (talk | contribs) 22:05, 2 September 2025 (UTC)
- Comment: I do not see the relevance of adding funding rounds. It isn't encyclopedic and something only the company would want to read about. I would also suggest reading WP:SIRS as a press release was added which can never be used to establish notability. Outside of the Business Insider reference, I do not see anything that isn't a brief mention or routine announcement according to WP:ORGCRIT. CNMall41 (talk) 05:05, 22 August 2023 (UTC)
| Submission declined. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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This draft has been resubmitted and is currently awaiting re-review. | |
| Company type | Private |
|---|---|
| Industry | SaaS, Hospitality technology |
| Founded | 2018 |
| Founders | Zhong Xu, Jan Hollez, Jerome Laredo, Jelte Vrijhoef |
| Headquarters | Ghent, Belgium |
Area served | Worldwide |
| Products | Middleware, Order management system |
| Website | www |
Deliverect is a Belgian SaaS company that develops middleware for the hospitality industry. Its platform integrates third-party food delivery services—such as Uber Eats, DoorDash, and Just Eat Takeaway—into a restaurant's point of sale (POS) system, automating order flow and inventory management.[1]
History
[edit]Deliverect was founded in September 2018 by Zhong Xu, Jerome Laredo, Jelte Vrijhoef and Jan Hollez, who had previously co-founded the POS software company POSios (acquired by Lightspeed in 2014).[2] The platform was created to address operational challenges in restaurants caused by "tablet hell"—a term describing the need for restaurant staff to manage multiple disparate delivery-provider devices simultaneously.[3]
In January 2022, Deliverect reached unicorn status after a $150 million Series D funding round led by Coatue and Alkeon Capital, valuing the company at over $1.4 billion.[4] In 2023, the company entered a global integration partnership with Uber to streamline orders for Uber Direct and Uber Eats merchants.[5]
Technology and operations
[edit]Deliverect uses a serverless computing architecture to integrate data from various delivery APIs into formats compatible with multiple POS systems.[6] Academic studies have cited the platform as an example of digital adoption in the food service sector during the COVID-19 pandemic.[7]
The company expanded through acquisitions:
- Chatfood (2023): Added social media ordering and direct-to-consumer QR code payments.[8]
- Tabesto (2024): Integrated self-service kiosk technology for in-store sales.[9]
Market impact and reception
[edit]Industry analysts have noted that Deliverect’s primary contribution to the food-tech sector was the consolidation of the fragmented delivery market for small and medium-sized enterprises (SMEs).[2] By automating the transmission of orders to the POS, the software has been credited with reducing order errors and labor costs in high-volume environments like ghost kitchens.[1] The company's data has been used by trade publications to analyze consumer behavior during the cost of living crisis, specifically regarding the resilience of delivery demand despite rising inflation.[10]
In 2024, the company launched "Deliverect Pulse," an analytics tool aimed at increasing restaurant visibility and performance tracking across multiple delivery channels.[11] As of 2025, the platform operated in tens of thousands of locations across 40 markets, including significant growth in the Middle East and Europe.[12]
References
[edit]- ^ a b Savage, Rachel (April 27, 2021). "Deliverect: The Software Helping Restaurants To Streamline". Forbes.
- ^ a b O'Hear, Steve (January 24, 2022). "Belgium has a new unicorn: Deliverect". Sifted.
- ^ Catillon, Sacha (April 21, 2021). "Deliverect, la pépite gantoise qui simplifie la vie des restaurateurs". L'Echo (in French).
- ^ Lunden, Ingrid (January 24, 2022). "Deliverect raises $150M at a $1.4B+ valuation". TechCrunch.
- ^ "Uber signs delivery deal with restaurant software provider Deliverect". Reuters. September 15, 2023.
- ^ "Deliverect Case Study: Scaling Digital Orders". Amazon Web Services. Retrieved January 13, 2026.
- ^ Smith, J. (2023). "Digital Transformation in the Food Service Industry". International Journal of Hospitality Management. 12 (3): 45–50.
- ^ "Deliverect acquires ChatFood, offers dine-in ordering". Phocuswire. May 10, 2023.
- ^ De Preter, Wim (December 3, 2024). "Gents technologiebedrijf Deliverect neemt Franse sectorgenoot Tabesto over". De Tijd (in Dutch).
- ^ Seo, Jungmin (October 11, 2022). "Delivery and takeaway more popular with consumers following rise in inflation". The Caterer.
- ^ "Deliverect launches platform boosting restaurants' visibility". The Grocer. June 27, 2024.
- ^ "Deliverect launches campaign to support restaurant growth". Caterer Middle East. October 24, 2023.
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