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Draft:Plus Life Media

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Plus Life
Company typeMedia company
Founded2019; 7 years ago (2019)
FoundersKarl Schmid, Brent Zacky, Mike Spierer
HeadquartersLos Angeles, California, United States
Websitepluslifemedia.com

Plus Life (stylized as +Life) is a multi-platform digital media brand that produces original programming focused on HIV awareness, education, and reducing stigma. Plus Life was created by journalist Karl Schmid[1], in partnership with producers Brent Zacky and Mike Spierer, to combine journalism, storytelling, and advocacy in a digital format.[2][3]

History

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Plus Life Media was co-founded in 2019 by Karl Schmid, Brent Zacky and Mike Spierer in collaboration with the LA-based production company AOMedia.[4][5][6][7]

Plus Life produces interviews with medical professionals, advocates, and people living with HIV, along with lifestyle segments, and has participated in collaborations with advocacy organizations and media partners in connection with HIV awareness initiatives including World AIDS Day.[8][9]

Programming

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Plus Life’s programming includes recurring series and specials.

+Talk

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+Talk is a series hosted by Karl Schmid that features interviews with people living with HIV, clinicians, advocates, and public figures. Episodes cover topics related to HIV, including diagnosis, treatment, stigma, relationships, and mental health.[10]

What’s the Jeuge

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What’s the Jeuge is a digital talk series hosted by actress, model and transgender activist Gracie Cartier.[11] The series covers topics related to stigma, mental health, wellness, and healthcare disparities affecting Black, transgender, and HIV-positive communities. Cartier, who has publicly disclosed her HIV-positive status, serves as the host.[12][13]

HIV Unwrapped

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HIV Unwrapped is an initiative produced by Plus Life that involves collaboration between HIV researchers and emerging fashion designers. The project results in garments informed by HIV-related scientific concepts and lived experiences, which are presented through runway events and accompanying media content.[14][15]

The first United States edition of HIV Unwrapped took place during New York Fashion Week on September 13, 2025 at the Nexus Club in New York City.[16] The event paired HIV researchers with fashion designers, including students from Parsons School of Design, with the resulting garments presented in a “lab-to-runway” format.[17][18]

The U.S. edition was produced in partnership with organizations including GLAAD, EqualPride, and the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM), with additional support from the Council of Fashion Designers of America (CFDA) and design mentorship provided by the fashion brand Tanner Fletcher.[19] Gilead Sciences served as a principal sponsor.[20][21]

A one-hour companion special titled HIV Unwrapped was produced for Hulu and ABC and released on November 30, 2025. The program includes behind-the-scenes footage from New York Fashion Week, interviews, and runway segments.[22][23]

Notable guests

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Plus Life programming has featured medical experts, advocates, artists, and public figures involved in HIV advocacy, LGBTQ+ visibility, public health, and cultural storytelling. Guests have included:

Awards and nominations

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Year Award Category / Work Result Ref
2024 GLAAD Media Awards Barbara Gittings Award for Excellence in LGBT Journalism Won [27]
2024 GLAAD Media Awards Outstanding Online Journalism Nominated [28]
2024 Norcal Emmy Awards Long Form News & Journalism: DEI — Marty’s Place World AIDS Day +Life Special (KGO-TV) Nominated [29]
2023 Playbill's Ribbon Award Inaugural Ribbon Award — Karl Schmid Won [30]
2023 Anthem Awards Bronze Award — HIV Unmuted Podcast Won [31]
2023 Signal Awards Excellence in Podcasting — HIV Unmuted Won [32]
2023 Signal Awards Listener’s Choice Award — HIV Unmuted Won [33]
2023 GLAAD Media Awards Outstanding Online Journalism — +Talk: Sex, Dating & Disclosure Nominated [34]
2022 Communicator Awards DEI — +Talk: The Steve Pieters Interview Won [35]
2022 Communicator Awards Causes & Awareness — HIV Unmuted: Ukraine and HIV — Health on the Frontlines Won / Staff Pick [36]
2022 Communicator Awards Public Service & Activism — +Talk: The Steve Pieters Interview Won [37]
2022 Anthem Awards Corporate Social Responsibility — Plus Life Won (Bronze) [38]
2022 The Wall Las Memorias Community Leadership Award Won
2022 GLAAD Media Awards Outstanding Online Journalism Nominated [39]
2021 International & European Association Awards Best Association Podcast / Audio Series — HIV Unmuted Won [40]

References

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  1. ^ "Karl Schmid". ABC7 Los Angeles. Retrieved 2025-12-02.
  2. ^ "About Us". Plus Life. Retrieved 2025-12-02.
  3. ^ "How +Life's Karl Schmid Is Bringing HIV Into the Mainstream Conversation". GLAAD. Retrieved 2025-12-02.
  4. ^ "Turning Positive into a Plus". Plus Life. Retrieved 2025-12-02.
  5. ^ "Karl Schmid Is Dedicated to End HIV Stigma with +LIFE Media". GLAAD. Retrieved 2025-12-02.
  6. ^ "Why ABC Correspondent Karl Schmid Waited 10 Years to Publicly Reveal He's HIV-Positive". SELF. 2018-03-26. Retrieved 2025-12-02.
  7. ^ "Rising Stars: Meet Karl Schmid". VoyageLA. Retrieved 2025-12-02.
  8. ^ "Turning Positive into a Plus". Plus Life. Retrieved 2025-12-02.
  9. ^ "Reporter Karl Schmid: Being HIV-Positive 'Shouldn't Be a News Story'". People. 2018-03-27. Retrieved 2025-12-02.
  10. ^ "+Talk". Plus Life. Retrieved 2025-12-02.
  11. ^ "Activist Gracie Cartier To Debut New Talk Show 'What's The Jeuge'". Blavity. Retrieved 2025-12-02.
  12. ^ "Activist Gracie Cartier to Debut New Talk Show, "What's The Jeuge," Which Will Amplify Trans Voices". Blavity. Retrieved 2025-12-02.
  13. ^ "Talk Show Host Gracie Cartier on Her Inspiring Journey of Self-Love". Essence. Retrieved 2025-12-02.
  14. ^ "HIV Unwrapped". HIV Unwrapped. Retrieved 2025-12-02.
  15. ^ "Smashing Stigma with Couture: +Life's 'HIV Unwrapped' Set to Debut at NYFW". GLAAD. Retrieved 2025-12-02.
  16. ^ "'HIV Unwrapped' Continues the Fight Against HIV Through Fashion". Council of Fashion Designers of America. Retrieved 2025-12-02.
  17. ^ "Smashing Stigma with Couture: +Life's Iconic "HIV Unwrapped" Set to Debut at New York Fashion Week 2025". GLAAD. Retrieved 2025-12-02.
  18. ^ "CFDA: "HIV Unwrapped" Continues the Fight Against HIV Through Fashion". Council of Fashion Designers of America. Retrieved 2025-12-02.
  19. ^ "The Lab Coat Just Got Queer: HIV Research Walks the Runway at NYFW". Out. Retrieved 2025-12-02.
  20. ^ "Smashing Stigma with Couture: +Life's Iconic "HIV Unwrapped" Set to Debut at New York Fashion Week 2025". GLAAD. Retrieved 2025-12-02.
  21. ^ "Out Magazine: The Lab Coat Just Got Queer". Out. Retrieved 2025-12-02.
  22. ^ "Mark Your Calendars: +Life's Iconic HIV-Themed Runway Show Available to Stream on Hulu Starting Nov. 30". GLAAD. Retrieved 2025-12-02.
  23. ^ "HIV Research Walks the Runway at New York Fashion Week". Out. Retrieved 2025-12-02.
  24. ^ "Mila Jam – Official Website". MilaJam.com. Retrieved 2025-12-02.
  25. ^ "Javier Muñoz Biography". IBDB. Retrieved 2025-12-02.
  26. ^ "Art Bezrukavenko – Biography". Wikipedia. Retrieved 2025-12-02.
  27. ^ "Billboard Wins 2024 GLAAD Media Award for Outstanding Print Article". Billboard. Retrieved 2025-12-02.
  28. ^ "GLAAD Announces Nominees for the 35th Annual GLAAD Media Awards". GLAAD. Retrieved 2025-12-02.
  29. ^ "53rd Annual Northern California Area Emmy Awards". NATAS. Retrieved 2025-12-02.
  30. ^ "Karl Schmid – Instagram Announcement". Instagram. Retrieved 2025-12-02.
  31. ^ "Anthem Awards: HIV Unmuted Podcast". Anthem Awards. Retrieved 2025-12-02.
  32. ^ "Signal Awards Winners". Signal Awards. Retrieved 2025-12-02.
  33. ^ "Signal Awards Winners". Signal Awards. Retrieved 2025-12-02.
  34. ^ "GLAAD Media Awards Nominees – 34th Annual". GLAAD. Retrieved 2025-12-02.
  35. ^ "Communicator Awards Winners Gallery". Communicator Awards. Retrieved 2025-12-02.
  36. ^ "Communicator Awards Winners Gallery". Communicator Awards. Retrieved 2025-12-02.
  37. ^ "Communicator Awards Winners Gallery". Communicator Awards. Retrieved 2025-12-02.
  38. ^ "Anthem Awards: Corporate Social Responsibility". Anthem Awards. Retrieved 2025-12-02.
  39. ^ "GLAAD Media Awards Nominees – 33rd Annual". GLAAD. Retrieved 2025-12-02.
  40. ^ "Winners of the International & European Association Awards 2021". Association Executives. Retrieved 2025-12-02.
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