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SoftPhil Technologies Inc.
[edit]SoftPhil Technologies Inc., doing business as SoftPhil AI, is a Philippine-based startup company specializing in the development and integration of artificial intelligence (AI) solutions. Headquartered in Marikina City, the company focuses on computer vision and edge AI technologies for smart city infrastructure, public safety, and industrial security applications.
In 2025, the company gained national attention with the launch of MetroAI, an AI-based traffic management platform designed to address urban mobility and traffic congestion challenges in Metro Manila.
History
[edit]SoftPhil Technologies Inc. was founded in Marikina City, Philippines. The company was established with the objective of developing deep neural networks and edge-based AI processing systems. Its primary mission is the localization of advanced computer vision technologies to address the specific infrastructure and operational challenges within the Philippine landscape.
Core Technology
[edit]SoftPhil AI’s core platform integrates computer vision and video AI analytics into a modular, plug-and-play ecosystem designed to operate on existing CCTV and camera infrastructure.
Intelligent Traffic Management System (ITMS)
[edit]MetroAI serves as the company’s flagship platform for traffic management. It utilizes Edge AI to process data locally on devices, reducing latency and dependence on cloud connectivity in bandwidth-constrained environments. Key features include:
- Real-time traffic analytics, including vehicle movement monitoring and violation detection
- Smart parking systems with occupancy detection and license plate recognition (LPR)
- Emergency vehicle preemption through integration of traffic signals and emergency vehicle GPS systems
- Driver behavior monitoring, including detection of drowsiness, distraction, smoking, and mobile phone usage, as well as analysis of stress and fatigue based on driving patterns such as sudden acceleration and erratic braking
Industrial Safety Solutions (ISS)
[edit]SoftPhil provides industrial safety solutions through its Gen AI Box, a combined hardware and software platform designed for manufacturing, construction, and logistics environments. The system automates safety and compliance monitoring functions, including:
- Personal protective equipment (PPE) detection for helmets and safety vests
- Hazard identification, such as blocked fire exits, over-stacked materials, and forklift safety violations
- Restricted zone monitoring with real-time alerts when personnel enter high-risk areas
Automated Biometric Identification System (ABIS)
[edit]SoftPhil develops multimodal biometric identification technologies that support large-scale matching and verification processes. Applications include:
- Biometric recognition using fingerprint, iris, and facial data for government and institutional registries
- Voter management systems with AI-assisted detection of underage registrants
- Law enforcement tools, including latent fingerprint enhancement and face-in-video investigation capabilities
Industry Participation
[edit]SoftPhil AI participates in local and international discussions related to artificial intelligence, digital transformation, and responsible AI deployment. The company engages with industry groups, conferences, and councils to contribute to policy development, ethical AI practices, and infrastructure standards. Notable engagements include:
- Global AI Council PH, where the company has participated in discussions on AI governance and responsible AI implementation
- AICON PH, engaging with the Philippine AI community on machine learning and computer vision developments
- Philippine Startup Week, representing the local deep-technology startup ecosystem
- Analytics & Artificial Intelligence Association of the Philippines (AAP), collaborating with industry stakeholders on national AI initiatives
See also
[edit]- Artificial Intelligence in the Philippines
- Smart cities in the Philippines
- Computer vision
- Edge computing
References
[edit]- ^ "Filipino startup MetroAI targets Metro Manila traffic woes". InsidePH.
- ^ "AI for all: AICON PH 2025 charts the path to an inclusive digital future". Manila Standard.
- ^ "AICON PH 2025: The biggest AI learning event in the country". Inquirer Technology.
- ^ "Shaping the future of artificial intelligence: Global AI Council Philippines hosts SONAI 2025". Manila Bulletin.
- ^ "Global AI Council PHL holds inaugural State of the Nation in AI". BusinessMirror.
- ^ "Philippine Startup Week 2026 to align with ASEAN priorities". BusinessWorld.
- ^ "Artificial intelligence upskilling plan expected to be ready by early next year". BusinessWorld.