Submission declined on 2 October 2025 by Pegnawl (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: in-depth (not just brief mentions about the subject or routine announcements) reliable secondary strictly independent of the subject Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Pegnawl 2 months ago. Last edited by Pegnawl 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: Insufficient coverage for notability WP:Notability Pegnawl (talk) 20:16, 2 October 2025 (UTC)

• Comment: A self-referential {{efn}} was removed as it was communication to the reviewer and not meant to be encyclopedic. It stated: Product reviews are cited per WP:ORG guidelines, which permit reviews from reliable sources with editorial oversight to support non-controversial facts about products after notability is established through independent sources. Thanks. Bobby Cohn 🍁 (talk) 17:13, 9 September 2025 (UTC)

Sourhouse is an American kitchenware company based in Asheville, North Carolina, founded in 2020 by Erik Fabian and Jennifer Yoko Olson. The company specializes in sourdough baking tools.^[1]

Sourhouse was founded during the COVID-19 pandemic when Erik Fabian, a former brand marketer for Moleskine, began helping friends with sourdough baking techniques during lockdowns.^[1] Fabian had experienced difficulties maintaining consistent temperatures for sourdough starter in his Brooklyn apartment, leading him to experiment with temperature control solutions.^[1]

Fabian partnered with Jennifer Yoko Olson, an industrial designer who had worked on furniture and technology products.^[1] After moving to Asheville, North Carolina, they developed their first product through nights and weekends of prototyping.^[1] The company launched its first Kickstarter campaign in May 2022, raising over $100,000, followed by an additional $30,000 through Indiegogo.^[1]

Sourhouse's primary products include Goldie, a temperature-controlled device for sourdough starters, and DoughBed, a bread-proofing system.^[1] The products are manufactured through Platform88, a network of factories in China that specializes in startup-designed products.^[1] When the company explored domestic manufacturing, American options cost approximately four times the price of Chinese production, which Fabian described as making domestic manufacturing "not remotely feasible" for a small business.^[1]

Fabian has been interviewed by national media outlets as a representative voice for American small businesses in the specialty kitchenware industry, appearing on CNN^[2] and NPR^[3] programs in 2025.

Good Housekeeping included Goldie in its 2024 Kitchen Gear Awards.^[4] The product has been reviewed by technology and cooking publications including The Kitchn,^[5] Wired,^[6] and Serious Eats.^[7]