Wiki Article
Draft:The Pinwheels
Nguồn dữ liệu từ Wikipedia, hiển thị bởi DefZone.Net
 | Review waiting, please be patient.
This may take 2–3 weeks or more, since drafts are reviewed in no specific order. There are 858 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
Submission declined on 8 January 2026 by TheObsidianGriffon (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
This draft has been resubmitted and is currently awaiting re-review. |  |
| The Pinwheels | |
|---|---|
| Current: The Pinwheels 2025 | |
| Awarded for | Digital video and social media content creation |
| Country | Singapore |
| Presented by | Mediacorp (via Bloomr.SG) |
| Website | www |
The Pinwheels is an annual content creator awards programme in Singapore organised by Mediacorp. Launched to recognise digital video creators across a range of genres, the awards highlight storytelling, creativity and social impact within Singapore's digital media landscape.[1] Independent industry commentary has described The Pinwheels as part of a broader effort to address sustainability challenges within the creator economy, amid concerns over the short-lived nature of viral fame and the long-term viability of digital content careers.[2]
History
[edit]The Pinwheels was introduced by Mediacorp as a platform to recognise Singapore-based digital video creators and online content. Early coverage by CNA Lifestyle outlined the awards' aim of celebrating a wide range of genres, including drama, non-fiction, lifestyle, collaboration and social good content.[3]
In December 2022, the Asia-Pacific Broadcasting Union (ABU), a regional broadcasting industry association, reported on the return of The Pinwheels awards for 2023, noting its focus on recognising digital creators across Singapore's evolving media landscape.[4]
Since then, the awards have been held annually, with CNA Lifestyle providing coverage on nominations, judging categories and winners across successive editions.[5]
Format and categories
[edit]The Pinwheels comprises multiple award categories spanning scripted and non-scripted video content, including drama, non-fiction, lifestyle, collaboration, innovation and social impact. According to CNA Lifestyle, submissions are assessed by industry panels, with selected categories incorporating public voting to reflect audience engagement alongside creative merit.[6]
Independent reporting has also highlighted that certain awards are determined through a hybrid model combining jury evaluation and public participation.[7]
Reception and significance
[edit]Independent industry commentary has positioned The Pinwheels as an attempt to address sustainability challenges faced by digital content creators in Singapore. Analysis published by Net Influencer noted that the awards were conceived to move beyond short-lived viral success by recognising long-form storytelling, social impact and creative consistency, rather than engagement metrics alone.[8]
The commentary further situated The Pinwheels within broader discussions surrounding creator burnout, monetisation pressures and the maturation of Singapore's creator economy, distinguishing the programme from algorithm-driven measures of online popularity.
Winners
[edit]2025
[edit]- Best Non-Fiction Video: My Final Taste of Grandma's Buah Keluak by OGS
- Best Drama Video: Addiction – Microdrama by Amy Ang
- Best Collaboration: 24 Hours With Taiwanese Girlfriend in Singapore!!! by BenRanAway
- Best Lifestyle Video: RAWR Diaries – Love, acceptance & Ah Ma by Kindness SG
- Most Artistic Video: What No One Tells You About Feeling Lonely by Ng See Min
- Most Innovative Video: I sailed to Pulau Ubin on a bag of potato chips by bigchunkks
- Most Social Good Video: The Raw Truth About Bareback Sex | Unfiltered Gay Podcast Ep 26 by Dear Straight People
- Best Newcomer Video: Surviving on $0 in the most expensive city in the world by bigchunkks
- Content of the Year: Foreign Xchange by Daskiino
- Content Creator of the Year: Kindness SG
2024
[edit]- Best Collaboration Video: What To Do And Eat In Kuching, Malaysia!: 4D3N Travel Guide by Overkill Pte Ltd
- Best Drama (Scripted) Video: Kidnap Fails by Wah!Banana
- Best Lifestyle Video: The Importance of Documenting my (boring) Life by See Min Ng
- Best Newcomer Video: Desi Paktor – Singapore's First Brown Dating Web Series by Tanglish Studios
- Best Non-Fiction (Non-Scripted) Video: A Foodie's Final Fight with Pancreatic Cancer by OGS
- Most Artistic Video: B-Greater – SKM feat Wheelsmith, KEYANA by Kindness SG
- Most Innovative Video: Singapore’s Energy Story by Just Keep Thinking
- Most Social Good Video: This S'porean invites strangers to join her for dances & meals, but why? by Mothership
- Content of the Year: My Final Farewell Before I Die by OGS
- Content Creator of the Year: OGS
2023
[edit]- Content Creator of the Year: Just Keep Thinking
- Content of the Year: Air Time – Hakeem James Hausley
- Best Newcomer Video: How Does The Singapore Army's Artillery Hit Their Targets? – Just Keep Thinking
- Best Drama Video: Bahay – Temasek Polytechnic
- Best Beauty and Fashion Video: Oru Naal Koothu With Suthasini – Dev Studio Productions
- Best Collaboration Video: A Malay Neighbour's CNY Decorations For An 80-year-old Ah Ma – Singapore Kindness Movement
- Best Lifestyle Video: Can't Believe I'm Finally Back in Japan – Shawneydepp
- Best Non-Fiction Video: Ask Me Anything With Xie Dong The Flower Garland Maker – MustShareNews
- Most Innovative Video: The Gang Leader Who Murdered A Man In His Own Home: One-Eyed Dragon | True Crime – Mothership
- Most Social Good Video: Man Made – Not Brothers Co.
2022
[edit]- Content of the Year: 360 Entertainment Productions
- Most Popular Video: UXM
- Best Beauty and Fashion Video: Mothership
- Best Collaboration Video: RPProds
- Best Comedy/Drama Video: Dargoyaki
- Best Food Recipe Video: The Meatman Channel
- Best Lifestyle Video: BenRanAway
- Best Micro-Documentary / Non-Fiction Video: Our Grandfather Story
- Best Newcomer: mqfish
- Best Podcast / Commentary Video: YEOLO
- Best Tech / Gaming Video: Motorist
- Most Innovative Video: Wah!Banana
- Most Social Good Video: O Plus by OGS
See also
[edit]References
[edit]- ^ "Mediacorp's Pinwheels awards return in 2023". CNA Lifestyle. Retrieved 8 January 2026.
- ^ "The Pinwheels Awards push for creator sustainability amid short-lived viral fame". Net Influencer. 6 October 2025. Retrieved 8 January 2026.
- ^ "Mediacorp launches Pinwheels awards to recognise content creators". CNA Lifestyle. Retrieved 8 January 2026.
- ^ "Mediacorp's Pinwheel Awards return". Asia-Pacific Broadcasting Union. Retrieved 8 January 2026.
- ^ "Pinwheels 2025 nominations announced". CNA Lifestyle. Retrieved 8 January 2026.
- ^ "How the Pinwheels awards are judged". CNA Lifestyle. Retrieved 8 January 2026.
- ^ Yip, Jieying (14 February 2022). "Food delivery rider recounts ghostly encounter on the job in award-winning paranormal YouTube vid". TODAY. 8 Days. Retrieved 8 January 2026.
- ^ "The Pinwheels Awards push for creator sustainability amid short-lived viral fame". Net Influencer. 6 October 2025. Retrieved 8 January 2026.
- in-depth (not just brief mentions about the subject or routine announcements)
- reliable
- secondary
- strictly independent of the subject
Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.