An example of TypoPolo on a sign in Cracow advertising fast food including zapiekanka

TypoPolo is a term for the particular vernacular graphic design that emerged in Poland during the 1990s. It was used by small businesses to advertise themselves during the economic changes wrought by the collapse of communism and the effects of shock therapy.[1][2] Mention culture in post-communist Poland...

Description of exhibition in Warsaw and Wrocław in 2014 here.[3]

History

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The term was coined in 2001 by the poster artist Jakub Stępień.[4] Referencing disco polo, the term connotes shopfront lettering and advertising that is seen as kitsch.[5]

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References

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  1. ^ Goethals, Kasper; Kortas, Olivia (18 April 2015). "Design in Poland: Catching up with capitalism". The Krakow Post.
  2. ^ Wawrzkiewicz, Rene (2014). TypoPolo: Album Typograficzno-fotograficzny (in Polish). Fundacja Bęc Zmiana. ISBN 978-83-62418-37-4.
  3. ^ "TYPOPOLO". Museum of Modern Art.
  4. ^ Czerniewska-Andryszczyk, Klara (May 2014). "Litery Dookoła Głowy". Dwuty Godnik (in Polish). No. 133.
  5. ^ "TYPOPOLO – a nostalgic Polish time capsule in the rhythm of disco". Studio Bardzo. 21 March 2022.