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El Jannah

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El Jannah Franchise Company Pty Ltd
TypePrivate
IndustryFast food restaurant
Founded1998
FounderAndre and Carole Estephan
HeadquartersSydney Olympic Park, New South Wales, Australia
Number of locations
51 restaurants (March 2026)
Key peopleBrett Houldin (CEO)
ProductsCharcoal chicken
Fried chicken
Skewers
Burgers
Wraps
Salads
Rolls
Number of employees
2000
Websiteeljannah.com.au

El Jannah Franchise Company Pty Ltd[1] (Arabic: الجنة; lit. 'paradise' or 'heaven') is an Australian fast food restaurant chain that specialises in Lebanese cuisine. Its main menu items are a Lebanese style charcoal chicken with a garlic sauce (toum). The chain has 51 stores across New South Wales, Victoria and the Australian Capital Territory, as of March 2026.[2]

History

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Founded by Andre and Carole Estephan, the first El Jannah store opened in the Sydney suburb of Granville in 1998.[3][4] The chain's early coverage says its first shop "amassed a cult-like following".[5] The Estephans stepped back from the day-to-day management of the chain in 2019.[6] Brett Houldin, a former chief executive of Craveable Brands, became CEO of El Jannah in 2020.[7]

The restaurant expanded to more than 20 outlets across the Sydney metropolitan area, as well as in the Sydney CBD and Macarthur by the late 2010s and early 2020s.[8] The chain opened its first outlet outside of Sydney, in the Melbourne suburb of Preston in April 2022,[9] and its first store in Canberra, in the suburb of Gungahlin, opened in May 2023.[10]

In late November 2025, El Jannah was sold to American private equity firm General Atlantic. A sale price of A$800 million and "almost $1 billion" were reported. The Estephans and Houldin retained a minor stake in the company.[2][11] General Atlantic had approximately US$118 billion (A$180 billion) in assets under management at the time. Following the acquisition, El Jannah announced plans to open more than 25 restaurants within 12 months and expand to 200 locations across Australia within five years. The Estephan family founders were to remain involved in the business.[12]

Products

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El Jannah's menu centres on Lebanese style charcoal chicken and its garlic sauce (toum).[13] The garlic sauce is an emulsified garlic condiment served alongside the chicken. The company describes the sauce as a family recipe and does not publish the exact formulation.[5] The charcoal chicken is typically sold whole, half or in portions and is cooked over charcoal.[14]

In December 2024, El Jannah introduced a breakfast menu at select Melbourne and Sydney outlets.[15]

Controversies

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In February 2025, the Lebanese Muslim Association and Shia Muslim Council of Australia wrote to El Jannah regarding the removal of cricket commentator Peter Lalor from SEN 1116. The organisations called on El Jannah to withdraw its advertising from the station until Lalor was reinstated and an apology issued, and requested that SEN undertake education on the history of Palestine and donate $100,000 to UNHCR for children in Gaza. The letter stated that El Jannah itself had no involvement in Lalor's removal and had committed no wrongdoing.[16]

Following General Atlantic's acquisition of a controlling stake in El Jannah in November 2025, calls to boycott the chain emerged among some customers and members of Muslim, Arab and pro-Palestinian communities. The campaign was prompted by criticism of General Atlantic's investment links to Israel.[17]

References

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  1. ^ "El Jannah Terms & Conditions". El Jannah Franchise Company Pty Ltd. Retrieved 27 August 2025.
  2. ^ a b Stensholt, John (28 November 2025). "US private equity firm buys charcoal chicken chain El Jannah for $800m". The Australian. Retrieved 29 November 2025.
  3. ^ Crellin, Zac. "Western Sydney's Charcoal-Chicken King El Jannah Opens an Express Takeaway in Newtown". Broadsheet. Retrieved 13 June 2020.
  4. ^ Starkey, Erina (21 July 2025). "El Jannah's new store redraws Sydney's 'Red Rooster Line'". Good Food. Retrieved 8 December 2025.
  5. ^ a b "Winner winner: inside El Jannah's mission to conquer charcoal chicken". RealCommercial. Retrieved 27 August 2025.
  6. ^ Thompson, Sarah; Sood, Kanika; Rapaport, Emma (1 September 2025). "El Jannah calls in bankers to find it a big private equity backer". Australian Financial Review. Retrieved 12 September 2025.
  7. ^ Yun, Jessica (16 March 2025). "From Granville to the Australian Open: Inside El Jannah's ascent to cult chicken chain". The Sydney Morning Herald. Retrieved 12 September 2025.
  8. ^ Bliss, Raylene. "El Jannah set to open in Newtown". The Daily Telegraph. News Corp Australia. Retrieved 13 June 2020.
  9. ^ "Our Locations". El Jannah Franchise Company Pty Ltd. Retrieved 27 August 2025.
  10. ^ Doruk, Kerem (26 May 2023). "El Jannah has opened their first store in Gungahlin, and they're inviting everyone to their grand opening". Canberra Times. Retrieved 4 June 2023.
  11. ^ Thompson, Sarah; Sood, Kanika; Rapaport, Emma (27 November 2025). "Winner winner! Offshore PE comes for cult chicken chain El Jannah". Australian Financial Review. Retrieved 29 November 2025.
  12. ^ Gonçalves, Ricardo; Sadrolodabaee, Niv (29 November 2025). "How El Jannah grew from a family charcoal chicken restaurant to a global contender". SBS News. Retrieved 23 August 2026.
  13. ^ "Garlic sauce". El Jannah Franchise Company Pty Ltd. Retrieved 27 August 2025.
  14. ^ "Whole chicken – Charcoal chicken". El Jannah Franchise Company Pty Ltd. Retrieved 27 August 2025.
  15. ^ "Rise and Shine: El Jannah Launches Its First Breakfast Menu in Melbourne and Sydney". Broadsheet. December 2024. Retrieved 27 August 2025.
  16. ^ Lebanese Muslim Association; Shia Muslim Council of Australia (5 February 2025). "Letter to El Jannah regarding SEN Radio removal of Peter Lalor" (PDF). Letter to. Retrieved 23 August 2026.{{cite press release}}: CS1 maint: multiple names: authors list (link)
  17. ^ AMUST Media (4 December 2025). "Growing calls to boycott popular charcoal chicken chain El Jannah". Australasian Muslim Times. Retrieved 23 August 2026.
[edit]
  • Official website
  • Wikimedia Commons logo Media related to El Jannah at Wikimedia Commons