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EuroGeneral
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| EuroGiant | |
| Industry | Retail and wholesale |
| Founded | 30 April 1990 in Dublin, Ireland |
| Headquarters | Dublin, Ireland |
Number of locations | 77[1] |
Key people |
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| Revenue |  €60.7 million (2014) |
Number of employees | 644[2] |
| Website | |
EuroGeneral is a retailer that operates the EuroGiant discount shop chain in Ireland. Its main competitors are Dealz and Mr Price.
History
[edit]The company was founded on 30 April 1990 by Charlie O'Loughlin when he opened his first variety shop, "PoundCity" on Moore Street in Dublin.[3] The business expanded, and by 1993, it had twelve shops, in Dublin, Cork and Limerick.[4] In 2001, EuroGeneral was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 shops were later renamed "EuroGiant". The business had expanded to more than 60 shops nationwide by 2012, and to more than 80 by 2023.[5][6]
On 4 February 2026, a provisional liquidator was appointed to EuroGeneral Limited after several years of loss-making, with the EuroGiant shops to continue operating pending the carrying out of a full review of its network.[7][8]
Operations
[edit]EuroGeneral has are two main divisions, retail and wholesale. The business employs over 500 employees.[6] The retail shops are all privately operated by EuroGeneral Ltd and Bushgrove Ltd.[9]
EuroGeneral's wholesale division also supplies other retailers - over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be Ireland's leading online wholesaler for discount and convenience shops.[10][better source needed]
References
[edit]- ^ https://www.irishtimes.com/business/2026/02/04/high-court-appoints-provisional-liquidators-to-eurogiant-discount-stores/
- ^ https://www.irishtimes.com/business/2026/02/04/high-court-appoints-provisional-liquidators-to-eurogiant-discount-stores/
- ^ "Euro General Retail Ltd | Irish Legal & Business Services Company & Director Check". www.solocheck.ie. Retrieved 2017-06-06.
- ^ Mulcahy, Orna (30 October 1993). "Grafton Street: Putting on the glitz". The Irish Times. p. 1 (Weekend section).
- ^ "Lucan restaurant for auction". The Irish Times. 15 February 2012. p. 21.
- ^ a b Deegan, Gordon (13 April 2023). "Profit jumps by 25% at discount retailer EuroGiant". The Irish Times. p. 15.
- ^ https://www.rte.ie/news/business/2026/0204/1556784-eurogiant-jobs/
- ^ https://www.irishtimes.com/business/2026/02/04/high-court-appoints-provisional-liquidators-to-eurogiant-discount-stores/
- ^ https://www.irishexaminer.com/business/companies/arid-41788046.html
- ^ "EuroGeneral Wholesale - Home". EuroGeneral Wholesale. Retrieved 25 September 2025.