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Glassbox Television
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 | |
| Company type | Subsidiary |
|---|---|
| Industry | Media |
| Founded | 2001 |
| Founder | Jeffrey Elliott |
| Defunct | 2012 |
| Fate | Acquired by Blue Ant Media |
| Headquarters | Mississauga, Ontario, Canada |
Key people | Jeffrey Elliott, Raja Khanna, Rick Pyman, Sharon Stevens, Greg Hull |
| Products | Broadcasting, Television Production |
Glassbox Television Inc. was an independent Canadian broadcasting and media company specializing in the operation of multi-platform broadcast and video-on-demand (VOD) channels, content production, and digital publishing.[1]
The company was formed in 2001 by Jeffrey Elliott and was made as a TV company with the launch of its first television channel, BiteTV and is headquartered in Mississauga, Ontario, Canada. [2]
Assets
[edit]- Aux — a music channel and website dedicated to new and emerging artists.
- BiteTV — a comedy-focused channel and website.
- Travel + Escape — channel focused on travel and adventure programming.
Glassbox also owned a production division creating television content and a digital publishing division that operates various digital properties including blogs, broadband portals, mobile sites, among others as well as representing various Canadian and international online advertising brands in Canada.
History
[edit]- 2001: Company is founded by Jeffrey Elliott.
- 2003: Jeffrey Elliott signed a deal to launch BiteTV.
- March 5, 2005: The company was made into a TV company and BiteTV launches.
- 2006: BiteTV wins a Pixel Award.
- 2007: BiteTV wins an International Emmy.
- 2009: Aux TV launches.
- October 22, 2010: BiteTV undergoes a format logo and change.
- November 2010: Acquisition of Travel+Escape from CTVglobemedia
- July 5, 2013: The company is acquired by Blue Ant Media and its 3 channels are now part of Blue Ant Media.
Closure
[edit]On April 11, 2011, it was announced that Blue Ant Media, an upstart media company headed by former Alliance Atlantis executive Michael MacMillan, would acquire Glassbox Television. [3] Blue Ant Media would require Canadian Radio-television and Telecommunications Commission (CRTC) approval, which was approved on September 14, 2011.[4] The company would later be purchased outright by Blue Ant Media in the summer of 2012.[5] As of 2013, the company no longer exists, its 3 channels are now part of Blue Ant Media.
References
[edit]- ^ AUX Program Roster Expands Featuring Eight Original Series and ExploreMusic with Alan Cross Leading the Lineup; CNW Group; 2009-01-27
- ^ Angel investors stay put with Michael MacMillan-era GlassBox TV
- ^ "Broadcast veteran MacMillan buys GlassBox Television stake".
- ^ Broadcasting Decision CRTC 2011-585 CRTC 2011-09-14
- ^ Broadcasting Decision CRTC 2012-419 CRTC 2012-08-01