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Green Team
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| Company type | Private |
|---|---|
| Industry | Business Services |
| Founded | 1993 |
| Headquarters | |
Number of locations | 6 offices in 4 countries |
Key people | Founder: Hugh Hough Partners: Milton Kapelus, Jimmie Stone |
| Products | Marketing, advertising |
| Website | greenteamglobal.com |
Green Team is an independent strategic brand communications and creative agency with offices in New York, Sydney, Melbourne, Hobart, São Paulo and Mexico City. Founded in 1993, it is one of the first communications agencies to focus on the areas of sustainability and social responsibility.[1]
Green Team president Hugh Hough[2][3] was chosen as one of Al Gore's ambassadors for the Inconvenient Truth film in 2007.[citation needed]
Awakening Consumer
[edit]Green Team coined the term 'Awakening Consumer', relating to consumers that consider a company's or brand's values in addition to the price/performance ratio, when making a purchase. The Awakening Consumer demographic is similar, though more expansive, to the market segment designated LOHAS.[4]
Green Team Australia
[edit]Green Team Australia was established in 2007. Independently owned and operated, it has offices located in Sydney, Melbourne and Hobart. Heather Rose, a director of Green Team Australia, is a businesswoman and author in Australia.[5]
References
[edit]- ^ "THE MEDIA BUSINESS: ADVERTISING; An agency makes progress by roughing it in a field with few competitors: environmental issues. (Published 1995)". 1995-08-08. Retrieved 2025-10-27.
- ^ Deutsch, Claudia H. (2006-05-17). "Companies and Critics Try Collaboration (Published 2006)". The New York Times. Retrieved 2025-10-27.
- ^ "GO >> AirTran Airways Inflight Magazine» Blog Archive » FINDING SUCCESS IN A GREEN WORLD". airtranmagazine.com. Archived from the original on 2009-02-10. Retrieved 2025-10-27.
- ^ "Next: Innovation Tools & Trends Greenwashing, Be Gone! A tool to help companies assess their eco-friendliness - BusinessWeek". www.businessweek.com. Archived from the original on 2007-11-02. Retrieved 2025-10-27.
- ^ LeFrenz, Carrie (26 July 2007). "Women with green goals". News.com.au. Retrieved 27 October 2025.
