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GunBroker.com
Type of site
Shopping / Auctions / Specialty
Available inEnglish
ParentOutdoor Holding Company
URLwww.gunbroker.com
CommercialYes
RegistrationOptional
Users7.7 million
Launched19 February 1999; 26 years ago (1999-02-19)
Current statusActive

GunBroker.com is an auction website for firearms and shooting accessories.[1]

History

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Established in 1999, GunBroker.com is one of the world's largest online marketplace for firearms.[2]

GunBroker.com was founded by Steven F. Urvan after eBay started restricting gun sales.[3][4] Urvan ran the company until it was acquired by Ammo, Inc in 2021.[5] At the closing of merger, it had $60 million in revenue and 6 million registered users.[4]

AMMO, Inc. suspended the CFO of GunBroker.com, Susan Lokey, in September of 2022. AMMO, Inc. alleged that Lokey, working with Urvan, misused company data by transferring it to an entity that she was affiliated with.[6]

In 2023, Steven Urvan sued AMMO, Inc claiming it duped him into selling GunBroker.com for $240 million in exchange for 17% stake in the company.[4]

On July 28, 2024, now-parent company AMMO, Inc. appointed Jared Smith as the company's Chief Executive Officer.[7] Fred Wagenhals is Chairman of GunBroker.com via AMMO, Inc.[8][9][10]

AMMO, Inc. sold its ammunition manufacturing assets to Olin Winchester in March of 2025; as part of the sale it also rebranded to Outdoor Holding Company.[11] On May 30, 2025, Steven Urvan was appointed as the chairman and CEO of Outdoor Holding Company as part of a settlement agreement.[12]

GunBroker.com has sometimes been used to study trends in firearm sales.[13][citation needed]

Sponsorships

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2012 NASCAR truck with GunBroker.com decals

GunBroker.com has been a sponsor for various NASCAR teams since 2004.[14] GunBroker.com was the primary sponsor of NASCAR Camping World Truck Series driver Jason White,[15] driver of the No. 23 Truck from 2008-2012.[16]

GunBroker.com partnered with USA Shooting for the Olympics. Several lawmakers called out to the Olympics to cut ties with GunBroker.com because of Nazi memorabilia listed for sale on GunBroker.com.[17]

References

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  1. ^ Stolberg, Sheryl Gay; Hsu, Tiffany (2017-10-04). "Republicans Open to Banning 'Bump Stocks' Used in Massacre". The New York Times. ISSN 0362-4331. Retrieved 2023-10-03.
  2. ^ "Companies Selling the Most Guns, According to an Online Gun Broker – 24/7 Wall St". Retrieved 2023-10-03.
  3. ^ "Apps - Access My Library - Gale". Access My Library. Retrieved 2017-03-13.
  4. ^ a b c "Ammo Inc. Accused by Major Investor of GunBroker.com Deal Fraud". news.bloomberglaw.com. Retrieved 2023-09-27.
  5. ^ Herbst-Bayliss, Svea (2022-08-29). "Ammo's top investor seeks board control, nominates 7 new directors". Reuters. Retrieved 2023-10-04.
  6. ^ Noto, Grace (2022-09-07). "Ammo Inc. suspends its CSO, GunBroker.com CFO after board blowup | CFO Dive". www.cfodive.com. Retrieved 2025-09-04.
  7. ^ "GunBroker.com Owner AMMO Appoints Jared Smith As Operations Head". Benzinga. Retrieved 20 April 2023.
  8. ^ "AMMO Inc. - Governance - Executive Management". AMMO Incorporated. Retrieved 20 April 2023.
  9. ^ "Fred W Wagenhals Chairman/CEO, Ammo Inc". Bloomberg. Retrieved 20 April 2023.
  10. ^ "AMMO, Inc. Chairman, Fred Wagenhals, Provides Corporate Update In Letter To Shareholders". Benzinga. Retrieved 20 April 2023.
  11. ^ "A New Era: Ammo Inc. sells some manufacturing assets". Scottsdale Airpark News. 2025-02-02. Retrieved 2025-09-04.
  12. ^ Outdoor Holding Company (2025-05-28). "Outdoor Holding Company Announces Settlement and Leadership Transition". GlobeNewswire News Room. Retrieved 2025-09-04.
  13. ^ "6 Ways To Save Big On Your Next Gunbroker Gun Buy". Gun Digest.
  14. ^ Glorioso, Chris; Stulberger, Evan (2020-06-11). "After Confederate Flag Ban, NASCAR Still Linked to Company Profiting From Flag Sales". NBC New York. Retrieved 2023-09-26.
  15. ^ "TruckSeries.com". TruckSeries.com. Retrieved 2017-03-13.
  16. ^ "TruckSeries.com". TruckSeries.com. Retrieved 2017-03-13.
  17. ^ Glorioso, Chris; Stulberger, Evan; Berkowitz, Ben (2018-10-30). "I-Team: U.S. Olympic Squad Partners With Gun Website That Hosts Nazi Product Ads". NBC New York. Retrieved 2023-09-26.
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