hCentive, Inc.
Company typePrivate
IndustrySoftware development
Founded2009
FoundersSanjay Singh;
Manoj Agarwala;
Tarun Upaday
Headquarters,
United States
Number of locations
New York, Colorado, Pennsylvania and Noida, India (R&D center)
Area served
United States
Key people
Sanjay Singh (CEO)
ProductsSoftware for health insurance marketplaces
Number of employees
500+ [1]
ParentUnitedHealth Group (Optum)
Websitewww.hcentive.com

hCentive, Inc. is a software company based in Reston, Virginia, known for developing cloud-based products for health insurers and state agencies involved with health insurance marketplaces.[2][3]

As of December 31, 2018, hCentive, Inc. was listed among UnitedHealth Group’s subsidiaries, indicating that the company had been integrated into UHG’s Optum business by that time.[4]

History

[edit]

hCentive was founded in 2009 by Sanjay Singh, Manoj Agarwala and Tarun Upaday. The company expanded alongside the rollout of the Affordable Care Act.[5][6][7]

In 2013, media reported that approximately 125 employees worked at the corporate headquarters, with additional staff at the Noida R&D center.[1][8]

In 2022, Hcentive Technology India Pvt Ltd was amalgamated into Optum Global Solutions Pvt Ltd, alongside other Optum entities, under an NCLT Hyderabad order.[9]

Products and services

[edit]

The company developed software used by state-based health insurance marketplaces. Its WebInsure State platform was used by exchanges in New York, Colorado and Kentucky.[10]

For private markets, the company offered WebInsure Private Exchange and WebInsure Exchange Manager for integration between plans, third-party administrators and related parties.[6]

In June 2014, the Massachusetts Health Connector selected Optum as systems integrator to implement an off-the-shelf exchange platform, customizing software from hCentive, with the goal of restoring functionality for the November 2014 open enrollment period.[11]

Awards and rankings

[edit]

The company was ranked No. 62 on Deloitte Technology Fast 500 (2016), No. 117 on the Inc. 5000 (2014), and No. 12 on the Washington Business Journal Fast 50 (2015).[12][13][14]

References

[edit]
  1. ^ a b "hCentive opens R&D center in Noida". The Times of India. 13 July 2013. Archived from the original on 1 November 2013. Retrieved 13 October 2013.
  2. ^ Wayne, Alex; Nussbaum, Alex (1 October 2013). "Obamacare Markets Debut as Early Hurdles May Slow Signups". Bloomberg News. Retrieved 13 October 2013.
  3. ^ Molinsky, Eric (25 September 2013). "Tech Firms Rush to Build Health Exchanges Before Deadline". WNYC. New York Public Radio. Retrieved 13 October 2013.
  4. ^ "Subsidiaries of UnitedHealth Group Incorporated (Exhibit 21.1)". U.S. Securities and Exchange Commission (SEC). December 31, 2018. Retrieved September 20, 2025.
  5. ^ Green, Miranda (21 August 2013). "Technology Firms Staff Up to Build Health-Insurance Exchanges". The Daily Beast. Retrieved 13 October 2013.
  6. ^ a b Mangan, Dan (9 September 2013). "In Obamacare, tech entrepreneur envisions a new Expedia". CNBC. Retrieved 13 October 2013.
  7. ^ Weldon, David (30 September 2013). "Healthcare reform a job creation machine". Healthcare Finance News. MedTech Media. Retrieved 13 October 2013.
  8. ^ Weldon, David (30 September 2013). "IT efforts braced for tomorrow's Obamacare exchange launches". FierceEnterprise Communications. FierceMarkets. Retrieved 13 October 2013.
  9. ^ "National Company Law Tribunal (Hyderabad Bench) — Order CA (CAA) 4/2022" (PDF). National Company Law Tribunal. April 21, 2022. Retrieved September 20, 2025.
  10. ^ Kim, Meeri (25 July 2013). "Obamacare spurs creation of thousands of new jobs to explain law". Washington Post. Retrieved 20 September 2025.
  11. ^ Schoenberg, Shira (June 20, 2014). "Massachusetts Health Connector to pay $35 million to sever ties with technology vendor CGI over failed website". MassLive. Retrieved September 20, 2025.
  12. ^ Deloitte Technology Fast 500 Winner for 2016
  13. ^ 34th annual Inc. 5000
  14. ^ Washington Business Journal Fast 50
[edit]