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Hey Duggee

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Hey Duggee
GenrePreschool
Animated
Adventure
Comedy
Educational television
Created byGrant Orchard
Directed byGrant Orchard (seasons 1-4)
Sander Jones
Malcolm Mole (season 5)
Voices ofSander Jones
Jasmine Bartholomew
Poppie Boyes
Duke Davis
Alfie Sanderson
Leo Templer
Dexter Varrall
Bella Green
Ollie Chequer
Forrest Davis
Arabella Duffy
Wren Stembridge
Amos Greenall
Florence Dhunna
Bram Hicks-Little-Jones
Jude Creagan
Frasier Scott
Adam Longworth
Lucy Montgomery
Grant Orchard
Phillip Warner
Narrated byAlexander Armstrong
Dame Shirley Bassey (The Same Badge)
Theme music composerOliver M.A. Knowles
Opening theme"Isn't It Time for Duggee?"
Ending theme"Hey Duggee Theme"
ComposersTin Sounds
Nic Gill
Country of originUnited Kingdom
Original languageEnglish
No. of series5
No. of episodes216 (list of episodes)
Production
Executive producersHenrietta Hurford-Jones
Jackie Edwards
Sue Goffe
Nick Hall
Elizabeth Randall
ProducersJanine Voong
Fleur Jago
CinematographyAnna Kubik
EditorsAnna Kubik (main editor, 2014-2018, senior editor, 2019-2022)
Sam Cassidy (2019-2022)
Anthony Ratcliffe (2022-2023)
Camera setupGallery
Running time7 minutes
Production companyStudio AKA
Original release
NetworkCBeebies
Release17 December 2014 (2014-12-17) –
present
Related
Hey Duggee's Squirrel Club

Hey Duggee is a British pre-school children's animated television series aimed at two to five-year-olds. Created by Grant Orchard,[1] it is produced by Studio AKA, in association with BBC Studios (formerly BBC Worldwide). The show is narrated by Alexander Armstrong.

The programme's characters are talking anthropomorphic animals, with Duggee communicating in woofs. The episodes are based around The Squirrel Club, an activity club for children that Duggee leads. The children – the club's Squirrels – take part in all kinds of activities, have adventures and earn badges for their accomplishments. Each episode shows the Squirrels completing an activity or adventure relating to a badge that they earn at the end of each episode. There is no set formula for every episode, with many referencing or parodying pop culture.

Hey Duggee has five series. It was first shown on 17 December 2014, and officially premiered on 12 January 2015. The BBC and Studio AKA produced a second series in early 2016,[2] with the first episode airing in the United Kingdom on 26 September 2016. A third series was commissioned in October 2017,[3] with the first episode due to be broadcast in Autumn 2018, but was pushed back to 4 March 2019. It aired until September 2021 with a Christmas episode shown in December 2020. The third series received increased acclaim and popularity amongst children and adults alike during the 2020 pandemic lockdowns.[4] It was renewed for a fourth series on 5 September 2022.[5]

In 2022-present, to celebrate the premiere of David Attenborough's The Green Planet documentary on BBC, Hey Duggee created a short film called "The Green Planet Badge" with a guest voice by Attenborough. The short premiered on January 9, 2022 on YouTube.

A spinoff series Hey Duggee's Squirrel Club[6] premiered on 28th April 2025.[7] The original series was also renewed for a fifth season.

The first half of the fifth series began on 28 June 2024 with the episode "The Carrot Badge". After a two-month hiatus, the series started properly on 9 September 2024 with “The Face Painting Badge”.

On October 24, 2025, it was announced Hey Duggee was renewed for series 6-8.[8]

Production

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The programme is animated using the computer program Flash, with a minimalist style using filled shapes with no outlines, and only effects that Flash is capable of,[9] and only the Duggee character regularly uses gradients. For example, if there is a frog character, then it usually bears the appearance of a plain green triangle.

The production team consists of around 16 in-house animators, with six to eight scriptwriters.[9]

Characters

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Main

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  • Narrator – the narrator of the show.
  • Duggee – a friendly big brown male dog who lives in a kennel and the leader of the Squirrel club. He doesn't speak, but he communicates by the fictional language "Dugguese" by saying "Woof!", and "A-woof!", but the Squirrels can understand him and he can understand them. He wears yellow clothing with badges.
  • Norrie – a sweet-natured and curious brown mouse. In "The Breakfast Badge", she says she likes shakshouka for breakfast, and in the "Singing Badge", she also said that a "Japanese plum" is her favourite food. She usually wears a pink long-sleeved dress, a yellow tie and purple shoes. She gets to school in a stick car.
  • Roly – an enthusiastic, loud and hyperactive grey hippopotamus who isn't very good at doing fiddly crafts, often tending to just hit them instead. He usually wears orange pants and brown shoes. He gets to school on a yellow tandem.
  • Happy – a tall, easy-going green crocodile, with a love of water and splashing in puddles. According to the Series 4 episode "Happy's First Day", he didn't like water when he was little. He usually wears teal pants, orange shoes and teal glasses. Happy is adopted, as his mother is an elephant.[10] He gets to school in a yellow car.
  • Tag – a gentle, clumsy blue rhinoceros. He usually wears maroon pants and light orange shoes. He gets to school on a pink bus.
  • Betty – a talkative and intelligent purple octopus with five legs/arms. She always wears a (usually) pink and yellow band on her head. She gets to school in an orange submarine that can be driven on land.

Recurring

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Sander Jones as:

  • Enid – Duggee's pet cat.
  • The Rabbits – live in the field near the clubhouse and all sound like hippies, apart from one who speaks French.
  • Frog
  • Angry Bull – an angry highland bull who often chases Duggee and the Squirrels.
  • Chickens
  • Army Ant

Phillip Warner as:

  • Naughty Monkey – a monkey who loves to cause chaos.
  • King Tiger – local royalty whose favourite entertainment is the "jelly-belly dancers".
  • The Chickens – live in the hen-house and enjoy watching episodes of a Spanish hospital-drama.
  • Ladybird
  • Chickens

Grant Orchard as:

  • Naughty Mice – a gang of three trouble-making mice styled like a 1950s biker gang; they usually leave the scene with the phrase "Let's bounce".
  • Whooooo – a shamanistic owl.
  • Mole – a short-sighted animal who has dreams of being a stunt-mole.
  • The Rabbits
  • Chickens

Adam Longworth as:

  • Lord Fingal of Skye Castle – a Scottish Terrier with a Scottish accent and a kilt.
  • Tino the Artistic Mouse – a perfectionist mouse whom Roly describes as grumpy.
  • Hedgley – a hedgehog who has an African-American accent.
  • Mr. (John) Crab – a dramatic orange crab, married to a non-speaking crab named Nigel.
  • Eugene – an anxious chipmunk involved in leading various theatrical events.
  • Wilburt the Delivery Chipmunk – a postman who has difficulty pronouncing names.
  • Thora and Agnes, the two old deer.
  • Penguins
  • Sgt. Ant

Lucy Montgomery as:

  • Hennie – a tall, sports-loving ostrich.
  • Chew Chew the Panda – a confectionery-loving panda and wife of King Tiger.
  • Fox
  • Army Ant
  • Emu

Morgana Robinson as:

  • Katarina the Flamingo – the Slavic lead swimmer of a synchronised swimming team. In her first appearance, she loses one of her flippers, leaving her foot bare, but the Squirrels help her find it.
  • Buggee – a small insect who feels useless due to her small size until the Squirrels show her otherwise.
  • Peggee – a wildebeest who leads the Hummingbirds Club.

Masami Eagar as:

  • Hatsu, the Japanese Pottery Poodle

Anelisa Lamola as:

  • Mrs. Weaver

Tim Digby-Bell as:

  • Mr. (Nigel) Crab – Mr. Crab's husband.

Anna Orchard as:

  • Pig

Other characters

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  • The Hummingbirds – The other group of older animals in the episode The Making Friends Badge, with their very own version of Duggee. They are:
    • Finbar (10 years old) (voiced by Charley Orchard in "The Making Friends Badge" and Ferris Hicks-Little-Jones in "The Same Badge")
    • Merry (9 years old) (voiced by Charley Orchard in "The Making Friends Badge" and Avalon McNamara in "The Same Badge")
    • Chad (10 years old) (voiced by Bastian Varrall in "The Making Friends Badge" and Bram Hicks-Little-Jones in "The Same Badge")
    • Rochelle (11 years old) (voiced by Poppy Green in "The Making Friends Badge" and Mio Eagar in "The Same Badge")
    • Ottie (12 years old) (voiced by Sean Orchard in "The Making Friends Badge" and Magdalena Beardsmore in "The Same Badge")
  • Duglee – Duggee's little nephew, voiced by Poppy Green and Charley Orchard.
  • Ethel

Merchandise and licensing deals

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In the UK, the BBC Children's Books imprint published books based on the series.

Golden Bear Toys manufactures Hey Duggee toys sold in the UK.

In 2015, Hey Duggee was adapted into several videogame apps for mobile devices.[citation needed] These include:

  • The Big Badge App
  • The Big Outdoors App
  • We Love Animals
  • Colouring
  • Jigsaw Puzzles
  • The Counting Badge
  • The Exploring App
  • The Squirrels Club
  • The Christmas Badge

As of May 2015, Jasnor holds the master toy licence in Australia and New Zealand.[11]

"The Stick Song"

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"The Stick Song" premiered in the series 2 episode, Hey Duggee: The Stick Badge, which was first broadcast in the UK on 7 December 2017. Duggee and the Squirrels are making a campfire when Roly discovers one of his sticks can talk. The stick turns out to be a stick insect and it sings a techno song.

As of 2020, the song has been viewed over 7 million times on YouTube.[12] The track has been featured on BBC Radio 6 Music and BBC Two's Newsnight.[13] Many remixes have been produced, by both the BBC and others, including a heavy metal remix by children's heavy metal band Slay Duggee.[14]

Reception

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Stuart Heritage, writing in The Guardian, described the series as being "peerless".[15]

On Twitter, the London Fire Brigade (LFB) in Greenwich complained about "The Dressing-Up Badge". In the episode, Roly dresses up as a firefighter, but is described as being a fireman, which Greenwich LFB described as being outdated whereas the term firefighter is "the preferred respectful, inclusive, non-sexist, non-gendered term that should be being widely used by all media but especially the BBC".[16]

In 2025, conservative parents complained about the character Wren, a non-binary raccoon who appeared in the episode "The Sibling Badge" which aired in 2024.[17]

Awards and nominations

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Year Award Category Nominee Result
2015 Annecy International Animation Film Festival TV series[18] For "The Rescue Badge" Nominated
British Academy Children's Awards Pre-School Animation For "Series" Nominated
2016 International Emmy Kids Awards Kids: Preschool Nominated
British Academy Children's Awards Pre-School Animation For "Series" Won
2017 International Emmy Kids Awards Kids: Preschool Won
British Academy Children's Awards Pre-School Animation For "Series" Won
Emile Awards Best Background and character design in a TV/Broadcast Production Won
2018 British Academy Children's Awards Pre-School Animation For "Series" Won
2019 International Emmy Kids Awards Best Preschool Program Won
Kidscreen Awards Best Animated Series Won
Annie Awards Best Animated Television/Broadcast Production: Preschool Nominated
British Academy Children's Awards Pre-School Animation For "Series" Nominated
2020 Kidscreen Awards Best Animated Series Hey Duggee Won[19]
Best Voice Talent Won[19]
Best Design Won[19]
Best Music Won[19]
2021 Kidscreen Awards Best Animated Series Hey Duggee Nominated[20][21]
2022 British Academy Children's Awards Pre-School Animation For "Series" Won

References

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  1. ^ "Brand new children's series Hey Duggee launches on CBeebies Australian Channel". BBC Media Centre. 2014. Retrieved 1 March 2020.
  2. ^ Jamila Atta (16 February 2016). "Global Children's Hit 'Hey Duggee' to return to CBeebies for a Second Series". BBC. Retrieved 9 August 2016.
  3. ^ BBC Worldwide (2 October 2017). "More Duggee Hugs Are Coming! BBC Worldwide and CBeebies commission Series Three of the award-winning pre-school series Hey Duggee". BBC. Retrieved 4 October 2018.
  4. ^ Tim Jonze (5 August 2020). "Hey Duggee: how a cult CBeebies show became the surprise TV smash of lockdown". The Guardian.
  5. ^ "Hey Duggee returns for a fourth series on CBeebies and BBC iPlayer". www.bbc.co.uk. Retrieved 28 August 2022.
  6. ^ "BBC Studios Kids & Family orders Hey Duggee spinoff".
  7. ^ "Hey Duggee's Squirrel Club spin off launches on CBeebies".
  8. ^ "BBC Wags It Tail for Three More Seasons of 'Hey Duggee'".
  9. ^ a b INTERVIEW: 'Hey Duggee' Creator Grant Orchard On Creating An Unconventional Preschool Show, Cartoon Brew, 28 February 2017, retrieved 20 April 2017
  10. ^ https://www.heyduggee.com/characters/happys-mum/
  11. ^ "BBC – BBC Worldwide signs Jasnor as Hey Duggee partner for Australia & New Zealand – Media Centre". Archived from the original on 11 September 2016.
  12. ^ "Hey Duggee – The Stick Song – 5 MINUTE LOOP". Hey Duggee Official. 15 December 2017.
  13. ^ "How the 'Stick Song' got toddlers moving and started a baby rave craze/". iNews. 28 March 2018.
  14. ^ "STICK SONG (Heavy Metal) by SLAY DUGGEE". Slay Duggee. 14 January 2018.
  15. ^ Heritage, Stuart (5 January 2018). "Do British children really need saving from YouTube and Netflix?". The Guardian. Retrieved 20 May 2018.
  16. ^ Moir, Sophia (4 January 2018). "BBC accused of sexism for using the word fireman on CBeebies show Hey Duggee". Metro. Retrieved 20 May 2018.
  17. ^ Jambhekar, Noopur (26 March 2025). BBC issue statement after critics raise concerns over new Hey Duggee character. Retrieved 27 March 2025 – via www.independent.co.uk.
  18. ^ "Annecy > Programme > Index". Archived from the original on 13 May 2022. Retrieved 14 June 2015.
  19. ^ a b c d de Wit, Alex (12 February 2020). "Kidscreen Awards 2020 Winners Include 'Hey Duggee,' 'Bob's Burgers,' 'Angela's Christmas' – The Complete Winners List". Cartoon Brew. Retrieved 12 February 2020.
  20. ^ Dickson, Jeremy (23 November 2020). "Who's up for a Kidscreen Award?". Kidscreen. Retrieved 23 November 2020.
  21. ^ Milligan, Mercedes (9 February 2021). "2021 Kidscreen Awards Winners Announced".
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