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Jovan Todorovic

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Jovan Todorović
Јован Тодоровић
Born
Jovan Branislav Todorović

1979 (age 46–47)
Belgrade, SR Serbia, then part of Yugoslavia
Education
Occupations
  • Film director
  • photographer
  • musician
Years active2009–present
OrganizationDirectors Guild of America

Jovan Branislav Todorović (Serbian: Јован Бранислав Тодоровић) is a Serbian–American film director and multidisciplinary artist based in New York and Belgrade.

Early life and education

[edit]

Todorović was born in Belgrade in 1979. He studied film at Columbia College Chicago in 1999, and then earned a degree in Film and TV Directing at the Faculty of Dramatic Arts in Belgrade in 2010. Later, Todorović earned his MFA from the same institution.[1][2] He is a member of the Directors Guild of America.[3]

Career

[edit]

Documentary and shorts

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Todorović wrote and directed The Belgrade Phantom (2009), a documentary recounting a 1979 folk tale about a stolen Porsche that drove through Belgrade at night. The film premiered at the International Documentary Film Festival Amsterdam (IDFA), and later screened at the Centre Pompidou within the Hors Pistes program in 2011.[4][5] Beginning in 2015, he occasionally lived inside a juvenile correctional facility in southern Serbia, filming daily life inside. The short Juvenile (2016) premiered on Dazed, which discussed the ethics and aims of the project.[6] He later expanded the material into a feature-length film, completed in 2022, which appeared on the Energa CAMERIMAGE 2022 programme in Toruń.[7] Todorović also directed You're Dead, America (2017), a short film for Motionpoems based on a text by poet Danez Smith, released by Nowness.[8]

Music videos

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Todorović’s music-video credits include Jessie Ware’s "Spotlight" (2020), shot on Tito's Blue Train, which received significant coverage in the music press.[9][10][11] His other credits include Major Lazer & Anitta's "Make It Hot" (2019),[12] SOHN’s "Hard Liquor" (2017),[13] Rosie Lowe’s "Birdsong" (2019), Paul Kalkbrenner’s "Schwer" (2023), and Inhaler's "Your House" (2024).[14][15] Recent coverage has highlighted the technological and aesthetic character of his work: Schwer was described as ground-breaking for its fusion of volumetric capture and live action.[16][17][18] Your House was framed as a stylized, fractured-love portrait with tight editorial rhythm.[15]

Commercials

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Todorovic's has made commercials for GM — "Crafting the One / See You on the Road" (Droga5/Smuggler) and Tissot — "Focus Forward" (Le Pub/Smuggler). He is represented commercially by Smuggler.[19][20][21][2] His 2020 film The Future Isn’t Waiting for Nike Japan explored bullying and discrimination. The piece was mentioned in The Guardian and The Asahi Shimbun.[22][23] For Diesel — Hate Couture (2018), he collaborated with Publicis Italy and Stink Films on a campaign which turned real online insults into couture pieces modeled by high-profile figures (including Nicki Minaj, Gucci Mane and Bella Thorne); Shots profiled the staging and reception, and the campaign went on to win multiple awards including Lions at Cannes.[24] In 2024 he directed Find Your Pace for Experience Abu Dhabi, a tourism campaign shot on 65mm with cinematographer Oliver Millar.[25]

He also directed the global Adidas film See My Creativity, spotlighting women in sports.[26][27][28]

ZNTNDR (music project)

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Todorović is the founder, producer, and lead vocalist of ZNTNDR, an electronic music and video project based between Belgrade and New York.[29] ZNTNDR's Untitled Us (2022) was featured by Nowness and covered by Promonews, and was shortlisted at the UK Music Video Awards 2022 for Best Alternative Video – International and Best Cinematography (Oliver Millar).[30][31][32] ZNTNDR's Wonderful Time (2022) is among his recent directorial credits; Serbian outlet Before After profiled the project in detail.[33][34]

Photography

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Todorović’s editorial and personal work has appeared in Flaunt, Interview, Teeth Magazine, ODDA, Escape into Life, and Fubiz, and his portfolio is catalogued on Models.com.[35][36][37][38][39][40][41] He has also photographed and directed elements of the Katy Perry INDI fragrance campaign.[42][43][44]

Recognition and exhibitions

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  • 2009: Silver Eye Award – Jihlava Documentary FF (The Belgrade Phantom); Best Documentary Film – Gotham Screen FF (The Belgrade Phantom); FIPRESCI Award – FIPRESCI Serbia (The Belgrade Phantom).
  • 2011: Screening – Hors Pistes, Centre Pompidou (The Belgrade Phantom).
  • 2018: Eurobest — Gold (Film Craft – Licensed/Adapted Music, Hate Couture), Bronze (Film Craft – Direction, Hate Couture); CICLOPE Festival – Bronze (Adapted Music, Hate Couture); Cannes Lions — Bronze (Social Film), Silver (Innovative Use of Influencers), Silver (Consumer Durables), Bronze (Integrated Brand Experience, all for Hate Couture); Grand Prix – Golden Drum (Digital & Mobile, Hate Couture), plus multiple Golden Drum awards (Activation, Engagement, Use of Music).
  • 2019: Silver Clio (Fashion & Beauty, Hate Couture); Gold Clio (Social Media, Hate Couture); D&AD Wood Pencil (Integrated Digital Campaigns, Hate Couture); Silver Shots Award (Online Commercial of the Year, Hate Couture); Recognised – APA Showcase (Hate Couture); LUX Awards – Grand Prix (Cinematography, adidas Alpha Edge).
  • 2020: Vimeo Staff Pick (Dec, The Future Isn't Waiting); YouTube Works Grand Prix & Force for Good (The Future Isn't Waiting); Adweek Campaign of the Year (Content Marketing, The Future Isn't Waiting); MVF Awards – Best Lockdown Music Video (Fukakouryoku); Webby Awards – People's Voice Winner (Best Use of Video, Bacardi Beat Machine), Webby Honoree (Social – Best Use of Video, Bacardi Beat Machine); Bronze Clio (Social Media – Single Platform, Bacardi Beat Machine); YouTube Works US – Grand Prix & Creative Innovation (Bacardi Beat Machine); ADC Silver Cube (Video/Online Video, Bacardi Beat Machine).
  • 2021: Shark Music Video Awards – Best Choreography (Fukakouryoku).
  • 2022: CICLOPE Festival – Silver (Cinematography, Untitled Us), Bronze (Production Design, Untitled Us), Bronze (Editing, Untitled Us); UK Music Video Awards – Shortlist (Best Alternative Video – International, Untitled Us; Best Cinematography, Untitled Us); London International Awards – 3× Gold (Best Music Video, Cinematography, Direction, Untitled Us), Silver (Cinematography, Wonderful Time); Berlin Commercial Awards – Winner (Cultural Impact, Don't Wait Reach Out), Winner (Craft: Casting, Wonderful Time); Clio Gold (Editing, Don’t Wait Reach Out); D&AD Graphite Pencil (Casting, The Future Isn’t Waiting); Exhibition — Fukakouryoku in The World of Music Video, Völklinger Hütte (UNESCO World Heritage).

Interviews and podcasts

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  • The Nourish Podcast — “Being Present in Your Own Creativity.”[45][46]
  • Good Podcast — S5E5.[45][47]
  • 360 Yourself! — Episode 92.[45][48]
  • Boiler Room 4:3 – JOVAN TODOROVIC & CLAYTON VOMERO ON '3OHA'.[45][49]
  • Shots Magazine Interview | Vaundy Music Video.[45][50]
  • Shots Magazine Interview | Hate Couture.[45][51]
  • Dazed Interview – Juvenile.[45][52]
  • Dazed Interview – Generation Insta.[45][53]
  • Nowness Interview – You're Dead, America.[45][54]
  • LBB Online – Experience Abu Dhabi.[45][54]

Selected filmography

[edit]

Documentary and shorts

[edit]
  • The Belgrade Phantom (2009) — feature documentary; IDFA; screened Pompidou Hors Pistes (2011).[4][5]
  • Juvenile (2016) — short documentary (Dazed).[6]
  • You're Dead, America (2017) — Motionpoems short (Nowness).[8]

Music videos

[edit]
  • ZNTNDR — Untitled Us (2022); UKMVA shortlist.[30][31][32]
  • ZNTNDR — Wonderful Time (2022).[33]
  • Paul Kalkbrenner — Schwer (2023).[14]
  • Inhaler — Your House (2024).[15]
  • SOHN — Hard Liquor (2017).[13]

Commercials / branded films

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  • Diesel — Hate Couture (2018).[24]
  • Adidas — See My Creativity (2018).[26][27][28]
  • Nike Japan — The Future Isn't Waiting (2020).[22][23]
  • General Motors — Crafting the One / See You on the Road (2025).[19]
  • Tissot — Focus Forward (2021).[20][21]
  • Experience Abu Dhabi — Find Your Pace (65mm, 2024).[55][56]

Affiliations

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  • Member, Directors Guild of America.[3]

Representation

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  • Commercial representation: Smuggler (global).[2]

References

[edit]
  1. ^ "Jovan B. Todorović". DAFilms / DOKweb. Retrieved 31 August 2025.
  2. ^ a b c "Jovan Todorović — Director". Smuggler. Retrieved 31 August 2025.
  3. ^ a b "Membership Report — April 2018". Directors Guild of America. April 2018. Retrieved 31 August 2025.
  4. ^ a b "The Belgrade Phantom". IDFA. Retrieved 31 August 2025.
  5. ^ a b "The Belgrade Phantom – Hors Pistes". Centre Pompidou. Retrieved 31 August 2025.
  6. ^ a b "What is life like in a Serbian young offenders institution?". Dazed. 31 March 2016. Retrieved 31 August 2025.
  7. ^ "Juvenile (feature) — EnergaCAMERIMAGE 2022". EnergaCAMERIMAGE. 2022. Retrieved 31 August 2025.
  8. ^ a b "You're Dead, America". NOWNESS. 24 June 2018. Retrieved 31 August 2025.
  9. ^ "Jessie Ware Announces New Album, Shares Video for "Spotlight"". Pitchfork. 28 February 2020. Retrieved 31 August 2025.
  10. ^ Cinquemani, Sal (28 February 2020). "Jessie Ware Returns to the "Spotlight" with New Single and Album". Slant Magazine. Retrieved 31 August 2025.
  11. ^ "Jessie Ware — Spotlight". METAL Magazine. Retrieved 31 August 2025.
  12. ^ "Major Lazer, Anitta Throw Summer Bash in 'Make It Hot' Video". Rolling Stone. 26 June 2019. Retrieved 31 August 2025.
  13. ^ a b "SOHN — "Hard Liquor" Video". Stereogum. 4 January 2017. Retrieved 31 August 2025.
  14. ^ a b "Paul Kalkbrenner 'Schwer' by Jovan Todorović". Promonews. 21 July 2023. Retrieved 31 August 2025.
  15. ^ a b c "Inhaler 'Your House' by Jovan Todorović". Promonews. 7 November 2024. Retrieved 31 August 2025.
  16. ^ "Paul Kalkbrenner's Schwer uses volumetric capture". Creative Review. 24 July 2023. Retrieved 31 August 2025.
  17. ^ "The Mundane Becomes Mesmerizing in "Schwer"". Stash. 25 July 2023. Retrieved 31 August 2025.
  18. ^ "Paul Kalkbrenner shares groundbreaking video "Schwer"". Canadian Ravers. 19 July 2023. Retrieved 31 August 2025.
  19. ^ a b "GM — Crafting the One". The Elements Music. Retrieved 31 August 2025.
  20. ^ a b "Tissot — Focus Forward (case)". Selim.ai. Retrieved 31 August 2025.
  21. ^ a b "Tissot — Focus Forward (production)". Facebook (Tango Prod). 2021. Retrieved 31 August 2025.
  22. ^ a b McCurry, Justin (2 December 2020). "Nike Japan ad on teenage bullying and racism sparks debate". The Guardian. Retrieved 31 August 2025.
  23. ^ a b "Nike Japan ad on discrimination draws applause and criticism". The Asahi Shimbun. 2 December 2020. Retrieved 31 August 2025.
  24. ^ a b "Jovan Todorovic on Hate Couture & Feeding the Trolls for Diesel". Shots. 25 September 2018. Retrieved 31 August 2025.
  25. ^ Williams, Tim (8 February 2024). "Inside Abu Dhabi's Ambitious 65mm Tourism Film". LBBOnline. Retrieved 13 November 2025.
  26. ^ a b "Women athletes describe working hard as their version of creativity in adidas' latest film". Media Marketing. 7 March 2018. Retrieved 31 August 2025.
  27. ^ a b "Women athletes describe working hard as their version of creativity in adidas' latest film". The Drum. 7 March 2018. Retrieved 31 August 2025.
  28. ^ a b "Adidas – See My Creativity (credits)". Aura Collective. Retrieved 31 August 2025.
  29. ^ "ZNTNDR — About". ZNTNDR. Retrieved 31 August 2025.
  30. ^ a b "ZNTNDR — Untitled Us". Nowness. 2022. Retrieved 31 August 2025.
  31. ^ a b "ZNTNDR 'Untitled Us' by Jovan Todorović". Promonews. 27 October 2022. Retrieved 31 August 2025.
  32. ^ a b "UKMVA 2022 — Winners & Nominees". UKMVA. 2022. Retrieved 31 August 2025.
  33. ^ a b "ZNTNDR — Wonderful Time". OnePointFour. Retrieved 31 August 2025.
  34. ^ "Jovan Todorović: Svirajte svoju muziku, ne tuđu". Before After (in Serbian). 2022. Retrieved 31 August 2025.
  35. ^ "Jovan Todorović is Bringing Heat to the Streets in Our New Photo Gallery". Flaunt. 2014. Retrieved 31 August 2025.
  36. ^ "Interview Magazine — Photographer: Jovan Todorović". Interview. Retrieved 31 August 2025.
  37. ^ "Teeth Magazine — Lost Ways (credit)". Models.com. Retrieved 31 August 2025.
  38. ^ "ODDA Magazine — Lucas Ucedo, Benjamin Knapp by Jovan Todorović". Image Amplified. 20 September 2016. Retrieved 31 August 2025.
  39. ^ "Photography: Jovan Todorovic". Escape into Life. 2013. Retrieved 31 August 2025.
  40. ^ "Jovan Todorovic Photography". Fubiz. 2 April 2013. Retrieved 31 August 2025.
  41. ^ "Flaunt — If I Should Stay (gallery credit)". Models.com. Retrieved 31 August 2025.
  42. ^ "Katy Perry — INDI". Nightshift Paris. 2017. Retrieved 31 August 2025.
  43. ^ "Katy Perry — INDI (case)". Benzene Paris. 2017. Retrieved 31 August 2025.
  44. ^ "Katy Perry releases INDI perfume". Inside FMCG. 31 August 2017. Retrieved 31 August 2025.
  45. ^ a b c d e f g h i j "About". Jovan Todorović (Podcast). Retrieved 2025-10-28.
  46. ^ "Episode 27: "Being Present in Your Own Creativity" with Director Jovan Todorović". Apple Podcasts (Podcast). Retrieved 2025-11-07.
  47. ^ S5E5 | Director Jovan Todorovic, retrieved 2025-11-07
  48. ^ "Spotify – Web Player". Spotify (Podcast). Retrieved 2025-11-07.
  49. ^ "Clayton Vomero & Jovan Todorovic on '3OHA'". 4:3. Retrieved 2025-11-14.
  50. ^ "How to shoot Japan on two rolls of film". shots Magazine (Interview). Retrieved 2025-11-14.
  51. ^ "Jovan Todorovic on Hate Couture & Feeding the Trolls for Diesel". shots Magazine (Interview). Retrieved 2025-11-14.
  52. ^ Dazed (2016-03-31). "What is life like in a Serbian young offenders institution?". Dazed (Interview). Retrieved 2025-11-14.
  53. ^ Dazed (2017-12-01). "Watch: What generation Insta really think of social media". Dazed (Interview). Retrieved 2025-11-14.
  54. ^ a b Owen Gwynne Vince, ed. (June 25, 2018). "You're Dead America". www.nowness.com (Interview). Retrieved 2025-11-14.
  55. ^ "Find Your Travel Pace in Cinematic Abu Dhabi Tourism Film". LBBOnline. 23 April 2024. Retrieved 31 August 2025.
  56. ^ "Epic Scale: How a Beautiful 65mm Film Transported Audiences to Abu Dhabi". LBBOnline. 29 April 2024. Retrieved 31 August 2025.