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KLAY

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KLAY
Broadcast areaTacoma and South Sound area
Frequency1180 kHz
BrandingSacred Heart Radio
Programming
FormatCatholic radio
AffiliationsSacred Heart Radio
Ownership
OwnerSacred Heart Radio, Inc.
KBLE / KBUP / KTTO / KYTR / KBKW / KBKO
History
First air date
October 2, 1978 (1978-10-02)
Former call signs
  • KQLA (1978–1980)
  • KLAY (1980–1990)
  • KDFL (May–June 1990)
Call sign meaning
Clay Frank Huntington, original station owner
Technical information[1]
Licensing authority
FCC
Facility ID11890
ClassB
Power
  • 5,000 watts day
  • 1,000 watts night
Transmitter coordinates
47°9′0″N 122°24′38″W / 47.15000°N 122.41056°W / 47.15000; -122.41056
Translator107.3 MHz K297CA (Lakewood)
Links
Public license information
Websitesacredheartradio.org

KLAY (1180 AM) is a Catholic radio station licensed to Lakewood, Washington, United States, serving the Tacoma area. The station is owned by Sacred Heart Radio, a Catholic radio network based in Seattle.

History

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Clay Frank Huntington, a commissioner of Pierce County, filed an application with the Federal Communications Commission (FCC) on September 18, 1972, seeking to build a new 1,000-watt daytime radio station on 1480 kHz and requesting the deleted facilities of KOOD, a station that had previously operated on the frequency[2][3] but folded in 1969. Huntington, who had acquired the former station's assets, competed with Dale Owens of San Francisco for the application, which went to comparative hearing. FCC administrative law judge Frederick W. Denniston ruled in Huntington's favor on April 23, 1976.[4]

KQLA went on the air with an "adult easy listening" format on October 2, 1978.[5] The next year, Huntington agreed to sell the other station he owned, Tacoma's KLAY-FM, and move the KLAY call letters to the former KQLA.[6]

Huntington obtained authorization to move KLAY to 1180 kHz in 1989 and sold the 1480 license to do so. In April 1991, KLAY returned to the air and began a talk format with South Sound–oriented features including Tacoma Tigers baseball and syndicated programs such as The Rush Limbaugh Show. Huntington hoped the station would be more successful at its new dial position.[7] In 1997, the station was authorized to increase its daytime power to 5,000 watts.[8] Into his 70s, Huntington continued working, in part to cope with the 1996 death of his son Mark.[9]

Sacred Heart Radio

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Clay Huntington died in 2011.[10] In 2018, Clay Huntington Legacy LLC sold the KLAY facility and a construction permit for FM translator K293CA to Seattle-based Sacred Heart Radio.[11] Sacred Heart completed construction of the FM translator in 2020.[12]

References

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  1. ^ "Facility Technical Data for KLAY". Licensing and Management System. Federal Communications Commission.
  2. ^ Leffingwell, Robert Down (1983). "KOOD". Causes and Indicators of Commercial AM Radio Station Failure: 1962-1976 (Dissertation). The Ohio State University. p. 478. ProQuest 303192463.
  3. ^ "History Cards for KLAY". Federal Communications Commission.
  4. ^ "Huntington radio bid clears hurdle". The News Tribune. April 26, 1976. p. A-3. Retrieved January 18, 2026.
  5. ^ MacGougan, Denny (October 2, 1978). "We're loct into Oct". The News Tribune. p. 2. Retrieved January 18, 2026.
  6. ^ Webster, Kerry (November 28, 1979). "Puyallup firm to buy Huntington's KLAY". The News Tribune. p. D-10. Retrieved January 18, 2026.
  7. ^ Szymanski, Jim (April 11, 1991). "Talk radio returns to Tacoma". The News Tribune. p. D1. Retrieved January 18, 2026.
  8. ^ Popham, Art (July 29, 1997). "A 'meeting place' for antiques shoppers". The News Tribune. p. B4. Retrieved January 18, 2026.
  9. ^ McGrath, John (May 24, 1999). "Tacoma to thank Clay for many feats". The News Tribune. pp. D1, D5. Retrieved January 18, 2026.
  10. ^ "Cheney Stadium street now 'Clay Huntington Way'". KING 5. March 27, 2012. Retrieved January 18, 2026.
  11. ^ Venta, Lance (November 16, 2018). "Station Sales Week of 11/19". RadioInsight. Retrieved January 18, 2026.
  12. ^ "About SHR". Sacred Heart Radio. Retrieved January 18, 2026.
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