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Moshiach flag

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Moshiach flag
Adopted1994
DesignSolid yellow with a blue crown in the top center and the Hebrew word moshiach in red in the bottom center
Designed byYaakov Ben Ari

The Moshiach flag (Hebrew: דגל המשיח) is a flag and religious symbol used by members of Chabad who affiliate with Chabad messianism a.k.a. Meshichists. The flag was designed in and first printed in 1994 by Yaakov Ben Ari, a Chabad Rabbi from Kiryat Malachi and the Shliach to the Kibbutzim in Israel. then The flag's purpose is to raise awareness of the coming of the Moshiach the Rebbe Menachem Mendel Schneerson.[1][2][3]

History

[edit]

In 1993, The Association for True and Complete Redemption located in 770 Eastern Parkway, printed flags in preparation for Shemini Atzeret and Simchat Torah. These messianic flags were printed with the inscription: "יחי המלך משיח צדקנו לעולם ועד" (Long live the King Messiah, our tzadik forever).

The following year during an Oslo Accords protest in the Israeli settlement of Kiryat Arba, Rabbi Yaakov Ben Ari was inspired to create a dedicated flag for the Chabad moshiach movement.[3] He then designed and printed the first Moshiach flags. Originally, the flag was going to feature a red crown and blue text.[4][5][6][7]

The specific crown used on the flag was taken from a poster Rabbi Yaakov Ben Ari saw while waiting for an elevator in Safed.[3]

According to a Moshiach flag listing on noahideshop.com, the flag is tied to Psalm 20:6 "We will rejoice in your deliverance, and raise our banners in the name of our God; may the Lord fulfill all your wishes".

Yellow, blue, and red were chosen based on previous Chabad campaigns from 1992 "Prepare for the coming of Moshiach" and 1993 "Welcome King Moshiach", which used these colors and popularized them as "Moshiach colors" in Israel.

A lapel pin version of the flag is has been popular among Chabad Meshichist's following the September 11 attacks as public displays of flags and pins became a global trend.[3]

Since 2024 a distribution initiative has been in operation in Israel[8] and Brooklyn,[9] with the goal of hanging a moshiach flag on as many homes as possible to raise awareness of the coming of messiah.[10] The campaign distributes subsidized flag packages, including a flag, flag mount, flag unroller, and included installation.[11][12][13][14]

On May 13, 2024, during a pro-Israel protest at UCLA, the CBS News crew covering the event spotted a Moshiach flag in English being waved by a protestor, and was unfamiliar with it. The commentator said "First I've seen of this. I've never seen this flag before or this logo", "I don't know if that's what this group is. We've been trying to get a clear view of what that says", and struggled to pronounce the word "Moshiach".[15][16][17]

A Moshiach flag has been flown on a flagpole on the sidewalk in front of 770 Eastern Parkway since at least 2024.[18] Many of the traffic lights near 770 have Moshiach flags hung on them.

During the Gaza genocide known in Israel as the Iron Sword War an embroidered Moshiach flag patch in olive green began being popularized and sold by multiple Chabad Meshichist product suppliers.[19] The Moshiach flag patches became a popular trend among Chabad men enlisted in the IDF.[20][21]

Additionally, several tanks have been documented both in and out of action with Moshiach flags mounted on them.[22][23][24]

Chabad Messianism adherents sometimes will wear Kippah's decorated with the Yechi declaration as well as the Moshiach flag.[25][26][27]

Variants

[edit]
Flag Description and Use Sources
Hebrew Moshiach Flag
The original Moshiach flag has the word messiah in hebrew: משיח. It is used across Israel and in Crown Heights, Brooklyn, New York. [28][29][30]
English Moshiach Flag
 The English transliterated flag contains the word Moshiach and is commonly used across the United States and other English speaking countries. [31][32][33][34]
Arabic Moshiach Flag
 An Arabic version of the Moshiach flag was created and used by Meshichist activists in Israel and the Palestinian territories. Primarily by the organization 7for70 under the direction of Rabbi Boaz Kali. [35][36][37][38][39]
Short Yechi Moshiach Flag
 Instead of "Moshiach", this version has "Yechi HaMelech HaMoshiach" (Long live the king Moshiach). First distributed by Meshichist publishing and distribution organization Mamesh. [40][41]
Full Yechi Moshiach Flag
 The full Yechi version is decorated with the full Yechi decleration: יחי אדוננו מורנו ורבינו מלך המשיח לעולם ועד (Long live our master, our teacher and our rabbi king moshiach forever and ever) above the crown and below it: המשיח הרבי שליט״א מלובביץ׳ (The Moshiach the Lubavitcher Rebbe Shlita) [42][43]
IDF-Style Moshiach Flag Patch
 Moshiach flag patch in olive green, used by religious IDF soldiers, Chabad and non-Chabad. [19][20][44][45]

References

[edit]
  1. ^ דגל משיח – ממש. מרכז חב"ד להפצת אור הגאולה (in Hebrew). Retrieved March 6, 2026.
  2. ^ דגל משיח (in Hebrew). Retrieved March 6, 2026.
  3. ^ a b c d העובדות שמאחורי הדגל [The Facts Behind the Flag]. The campaign to welcome Moshiach.
  4. ^ Castillo, Nicholas (March 22, 2021). "Jewish Flags You Probably Didn't Know Existed". Hey Alma. Retrieved September 14, 2025.
  5. ^ Karner, Martin (January 13, 2024). "Chabad-Lubavitch Movement (Israel)". www.crwflags.com. Retrieved September 14, 2025.
  6. ^ Heilman, Samuel (July 5, 2019). "The Chabad Rebbe died 25 years ago. Here's how his movement has survived". Jewish Telegraphic Agency. Retrieved September 14, 2025.
  7. ^ "MIRACLE: Mashiach Flag Wearing IDF Soldier Shot In The Helmet". CrownHeights.info - Chabad News, Crown Heights News, Lubavitch News. February 8, 2024. Retrieved March 6, 2026.
  8. ^ עשרות דגלי משיח ניתלו ברחבי הארץ. חב"ד אינפו. Retrieved March 6, 2026.
  9. ^ דיווח: מאות פניות למוקד "דגל בכל בית" [Report: Hundreds of calls to the "Flag in Every Home" hotline]. Hageula (in Hebrew). Retrieved September 15, 2025.
  10. ^ מנדי (February 17, 2020). שכל הרחוב יראה משיח: מבצע דגל בכל בית [That the whole street will see the Messiah: Operation Flag in Every House]. Chabad.info (in Hebrew). Retrieved September 15, 2025.
  11. ^ מבצע ההפצה הארצי: דגל משיח בכל בית [National Distribution Campaign: A Messiah Flag in Every Home]. Hageula. Retrieved September 15, 2025.
  12. ^ "דגל בכל בית". Chabad.fm (in Hebrew). Retrieved September 15, 2025.
  13. ^ הפצה נרחבת של דגלי משיח בשכונה. חב"ד אינפו. Retrieved March 6, 2026.
  14. ^ דגל משיח לכל בית. הגאולה. Retrieved March 6, 2026.
  15. ^ "CBS reporter bewildered by Chabad flag at UCLA protest". The Jerusalem Post. May 5, 2024. Retrieved September 14, 2025.
  16. ^ "NBC Reporter Baffled by Unfamiliar Flag at UCLA Protest". Anash.org. May 1, 2024. Retrieved September 14, 2025.
  17. ^ "Reporter bewildered by Chabad 'Moshiach' flag". Israel National News. Retrieved September 14, 2025.
  18. ^ "Messiah flag in front of Beit Messiah". הגאולה. Retrieved March 6, 2026.
  19. ^ a b חיזוק משיח לחיילים בדרום. הגאולה. Retrieved March 6, 2026.
  20. ^ a b הפאצ׳ שכובש את צה״ל: שתיים, שלש... משיח!. הגאולה. Retrieved March 6, 2026.
  21. ^ דגל המשיח הגדול בעולם. הגאולה. Retrieved March 6, 2026.
  22. ^ המערכת, חבר (November 23, 2023). רץ ברשת: 'דגל משיח' מתנוסס מעל טנק הפועל בעזה. חב"ד אינפו (in Hebrew). Retrieved March 6, 2026.
  23. ^ אייזנשטיין, אבריימקה (November 17, 2024). רץ ברשת: טנק צה"ל בעזה עליו מתנוסס בגאון דגל משיח. חב"ד אינפו (in Hebrew). Retrieved March 6, 2026.
  24. ^ דגל משיח גם באימונים. חב"ד אפ אם (in Hebrew). Retrieved March 6, 2026.
  25. ^ דגל משיח. יחי המלך . כיפות. קטלוג.. degelmoshiach. Retrieved March 6, 2026.
  26. ^ "Fabric Kippah 6 Parts - Yechi w Flag". Judaica770. Retrieved March 6, 2026.
  27. ^ שיא: יחי על כיפה - הגדול בעולם. חב"ד אפ אם (in Hebrew). Retrieved March 6, 2026.
  28. ^ Light, Orly Benaroch. "The Blogs: Calling for the Death of Arabs Won't Bring the Mashiach (Messiah)". Retrieved March 6, 2026.
  29. ^ "Reporter bewildered by Chabad Moshiach flag". Israel National News. Retrieved March 6, 2026.
  30. ^ דגלי משיח. חב"ד-שופ (in Hebrew). Retrieved March 6, 2026.
  31. ^ "Revealing Chabad's Activities in Dubai". МОШИАХ.ру. Retrieved March 6, 2026.
  32. ^ "Watch: Polisher Rebbe, Yemenite Songs and Moshiach Flags". Anash. October 31, 2019. Retrieved March 6, 2026.
  33. ^ Edit. "Moshiach Men: out, but not down". Australian Jewish News. Retrieved March 6, 2026.
  34. ^ תהלוכת הגאולה בניו יורק. הגאולה. Retrieved March 6, 2026.
  35. ^ זמן הגאולה (July 14, 2024). סיפורו של דגל משיח בערבית. Retrieved March 6, 2026 – via YouTube.
  36. ^ "Chabad-Lubavitch Movement (Israel)".
  37. ^ אינפו, חב"ד (November 2, 2015). התקשורת מדווחת על קמפיין שבע מצוות בני נח בערבית. חב"ד אינפו (in Hebrew). Retrieved March 6, 2026.
  38. ^ אייזנשטיין, אבריימקה (June 28, 2024). המטה להפצת שבע מצוות בני נח בערבית בפרסום חדש. חב"ד אינפו (in Hebrew). Retrieved March 6, 2026.
  39. ^ יודי (October 24, 2018). הדפסה חדשה של כרטיסי 7 מצוות בני נח. חב"ד אינפו (in Hebrew). Retrieved March 6, 2026.
  40. ^ "Picture of the Day / And the land is full of flags". הגאולה. Retrieved March 6, 2026.
  41. ^ הגיעו דגלי יחי המלך המשיח החדשים – ממש (in Hebrew). Retrieved March 6, 2026.
  42. ^ שדרוג דגל המשיח [Chabad Moshiach Flag Upgraded]. חב"ד אפ אם (in Hebrew). Archived from the original on August 25, 2025. Retrieved September 14, 2025.
  43. ^ שדרוג דגל המשיח. חב"ד אפ אם (in Hebrew). Retrieved March 6, 2026.
  44. ^ "The Moshiach Patch". High On The Har. Retrieved March 6, 2026.
  45. ^ איתמר קרמר (August 5, 2024). הפאץ' "משיח" על מדי צה"ל הוא סמל המרי העכשווי נגד המדינה. תלם (in Hebrew). Retrieved March 6, 2026.
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