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Nutrabolt
Nutrabolt
Company typePrivate
IndustryActive health and wellness; dietary supplements; energy drinks
Founded2002[1]
Headquarters
Austin, Texas[2]
,
United States
Key people
Doss Cunningham (Chairman & Chief Executive Officer)[1][3]
ProductsC4 Energy; Cellucor; XTEND[4]
Websitehttps://nutrabolt.com/

Nutrabolt (legally Woodbolt Distribution, LLC, d/b/a Nutrabolt) is an American active health and wellness company best known as the owner of the C4 Energy beverage range and the Cellucor and XTEND sports nutrition brands.[5][4] The company is headquartered in the Austin, Texas area.[2]

History

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Nutrabolt traces its origins to 2002, when it launched the Cellucor line of sports nutrition products.[1] In April 2017, the company acquired North Carolina–based Scivation, adding the XTEND branched-chain amino acid (BCAA) brand to its portfolio.[6][7]

In December 2022, Keurig Dr Pepper (KDP) and Nutrabolt announced a strategic partnership under which KDP would sell and distribute C4 Energy across most of its company-owned direct-store-delivery territories and make an equity investment in Nutrabolt.[8] Coverage in the business press reported that KDP invested about US$863 million for approximately a 30% stake.[9][10]

In January 2024, Nutrabolt led a minority financing round in Bloom Nutrition, taking an ownership stake of about 20% and becoming Bloom's largest investor.[11][12][13]

Brands and products

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Nutrabolt's portfolio includes C4 Energy ready-to-drink beverages, Cellucor pre-workout and sports nutrition products, and XTEND's BCAA products.[4] Selected C4 products and Cellucor formulas appear in the NSF Certified for Sport directory under Woodbolt Distribution LLC dba Nutrabolt.[14][15]

Operations

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The company is based in the Austin, Texas area. In December 2022 it announced ground-breaking for a new headquarters facility located at 332 Grace Lane, in the Bee Cave area west of Austin, with approximately 75,000 sq ft of space.[16][2] Nutrabolt's ESG reporting describes the company as a “global active health and wellness” business with operations focused on people, consumers, community and environmental initiatives.[17]

Partnerships

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Beyond distribution relationships for C4 Energy through Keurig Dr Pepper, Nutrabolt and its brands have engaged in marketing partnerships, including multi-year sports partnerships under the C4 brand.[8]

See also

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References

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  1. ^ a b c "Company & Team". nutrabolt.com. Nutrabolt. 2025. Retrieved 2 September 2025.
  2. ^ a b c Vaziri, Hannah (21 December 2022). "Nutrabolt to Open New 75,000-Square-Foot HQ in Austin". Built In Austin. Built In. Retrieved 2 September 2025.
  3. ^ Cooper, Julie (29 June 2020). ""Our business is about maximizing human potential.": Doss Cunningham". The CEO Magazine. The CEO Magazine. Retrieved 2 September 2025.
  4. ^ a b c "Nutrabolt". nutrabolt.com. Nutrabolt. 2025. Retrieved 2 September 2025.
  5. ^ "Terms of Use". nutrabolt.com. Nutrabolt. 1 August 2025. Retrieved 2 September 2025.
  6. ^ Schouten, Rebekah (3 April 2017). "Nutrabolt expands sports nutrition portfolio with acquisition". Food Business News. Sosland Publishing. Retrieved 2 September 2025.
  7. ^ "Nutrabolt Acquires Scivation Creating Unparalleled Sports Nutrition Brand Portfolio". midoceanpartners.com. MidOcean Partners. 3 April 2017. Retrieved 2 September 2025.
  8. ^ a b "Keurig Dr Pepper and Nutrabolt Announce Strategic Partnership Including a Long-Term Sales and Distribution Agreement and Equity Investment by KDP". news.keurigdrpepper.com. Keurig Dr Pepper. 8 December 2022. Retrieved 2 September 2025.
  9. ^ Natale, Brian (8 December 2022). "Keurig Dr Pepper spends $863M for stake in C4 Energy maker". Food Dive. Industry Dive. Retrieved 2 September 2025.
  10. ^ Evarts, Erin (8 December 2022). "KDP to Invest $863M in C4, Enters Long-Term Distribution Pact". Brewbound. BevNET.com, Inc. Retrieved 2 September 2025.
  11. ^ "Nutrabolt leads equity investment in Bloom Nutrition expanding active health and wellness portfolio into greens and superfoods space". nutrabolt.com. Nutrabolt. 17 January 2024. Retrieved 2 September 2025.
  12. ^ Waldow, Julia (17 January 2024). "Exclusive: C4 owner Nutrabolt acquires a minority stake in Bloom Nutrition". Modern Retail. Digiday Media. Retrieved 2 September 2025.
  13. ^ Moloughney, Sean (19 January 2024). "Nutrabolt Leads Investment in Top Greens and Superfoods Brand Bloom Nutrition". Nutraceuticals World. Rodman Media. Retrieved 2 September 2025.
  14. ^ "Certified Product Results (query: C4)". nsfsport.com. NSF International. 2 September 2025. Retrieved 2 September 2025.
  15. ^ "C4 Performance Energy® Grape Frost (listing detail)". nsfsport.com. NSF International. 2025. Retrieved 2 September 2025.
  16. ^ PR Newswire staff (20 December 2022). "Nutrabolt celebrates its 20th anniversary and breaks ground on new headquarters in Austin, Texas". PR Newswire. Cision. Retrieved 2 September 2025.
  17. ^ "2023 ESG Report (PDF)" (PDF). nutrabolt.com. Nutrabolt. 9 September 2024. Retrieved 2 September 2025.