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RedBox Rx is an American telehealth and online pharmacy service operated by the supermarket chain Hy-Vee.^[1][2][3]

RedBox Rx was founded on December 15, 2021, by Hy-Vee to provide telehealth consultations and nationwide prescription medication delivery.^[4][5] At its launch, the service treated conditions including primary care, mental health, men's and women's health, dermatology, and other conditions.^[4][5]

In early 2022, RedBox Rx commissioned a Morning Consult survey which found that Americans living farther from pharmacies or primary-care providers reported lower satisfaction with mental health and overall health.^[6] In 2023, RedBox Rx did another Morning Consult survey which found that nearly three-quarters of U.S. adults and 53 percent of Gen Z were struggling with mental health, with loneliness emerging as a key driver.^[7][8]

By early 2024, RedBox Rx had expanded its behavioral health services to include online talk-therapy sessions, allowing patients to connect with licensed therapists on a pay-per-session basis.^[9]

RedBox Rx provides telehealth consultations and prescription delivery in the United States for adults aged 18 and over.^[4][10] The platform is accessed through a website or mobile app where users complete a medical questionnaire and can schedule a virtual consultation.^[11] Conditions treated include reproductive health, hair loss, acne, anti-aging and other hair and skin conditions, migraines, insomnia, and mental health conditions.^[11][5]