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Richard Danne

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Richard Danne
Tightly cropped photo of a smiling man with gray hair and glasses
Danne in 2012
Born1934 (age 91–92)
Kingfisher, Oklahoma
OccupationGraphic designer
Notable workNASA "worm" logotype
AwardsAIGA Medal, NASA Exceptional Public Achievement Medal

Richard Danne (born 1934) is an American graphic designer who designed the 1975 NASA logotype, nicknamed the "worm", in collaboration with Bruce Blackburn.[1][2][3][4] For his contributions to American design, Danne was awarded the 2014 AIGA Gold Medal.[5]

Danne was born in 1934 in Kingfisher, Oklahoma and grew up at a farm nearby.[5] He attended Oklahoma State University, initially majoring in engineering, before switching to art, and played jazz trumpet.[6][7] In 1956, Danne enrolled in UCLA Graduate School of Design. Upon graduation, he started his design career in 1957 in Dallas, Texas,[8] before moving to New York City in 1963.[7][9][10] He co-owned design firms Gips & Danne with Phil Gips (1964–1969), Danne & Blackburn with Bruce Blackburn (1973–1984),[11][5] and Richard Danne & Associates Inc. in 1985.[12]

Danne was the president of American Institute of Graphic Arts (AIGA) in 1977–79.[8] He was also the founding president of AIGA/NY, the organization's New York chapter.[6]

Two men standing in front of a large red NASA "worm" logo sculpture holding a framed certificate
NASA Associate Administrator Bob Cabana and Richard Danne, posing with Danne's Public Achievement Medal and "worm" logo monument outside NASA Headquarters, 2023

Danne was the design director of NASA Graphic Standards Manual,[5] included in permanent collections of Museum of Modern Art[13] and SFMOMA.[14] In 2021, he designed a commemorative watch for NASA.[15][16] In 2023, he was awarded NASA Exceptional Public Achievement Medal.[17][18] In 2025, the NASA worm logo was included in Pirouette: Turning Points in Design, an exhibition at the Museum of Modern Art featuring "widely recognized design icons [...] highlighting pivotal moments in design history."[19][20][21]

References

[edit]
  1. ^ Chang, Kenneth (2023-12-11). "How NASA Learned to Love 4 Squirmy Letters". The New York Times. Retrieved 2025-11-22.
  2. ^ Beach, Charlotte (2023-11-15). "NASA Celebrates the Worm Logo Designer, Richard Danne". PRINT Magazine. Retrieved 2025-11-22.
  3. ^ "Bruce Blackburn, Richard Danne. NASA logo. 1976 | MoMA". The Museum of Modern Art. Retrieved 2025-11-22.
  4. ^ Greenbaum, Hilary (2011-08-03). "Who Made Those NASA Logos?". The 6th Floor Blog. Retrieved 2025-11-22.
  5. ^ a b c d Laurenzi, Margarethe P. (2014-09-08). "2014 AIGA Medalist: Richard Danne". www.aiga.org. Retrieved 2025-11-22.
  6. ^ a b Heller, Steven; D'Onofrio, Greg (2017). The moderns: midcentury American graphic design. New York: Abrams. pp. 158–161. ISBN 978-1-4197-2401-5.
  7. ^ a b "Designculture • Richard Danne". www.designculture.it. Retrieved 2025-11-22.
  8. ^ a b "Richard Danne". AIGA San Francisco. 2017-12-15. Retrieved 2025-11-22.
  9. ^ "Karin Hibma Interviews Richard Danne: Fellow Series". AIGA San Francisco. 2018-02-12. Retrieved 2025-11-22.
  10. ^ Graphis (2018-04-05). "New Graphis Master: Richard Danne". Graphis Blog. Retrieved 2025-11-22.
  11. ^ Shapiro, Ellen (2020-02-19). "Breaking Up Is Hard to Do". Communication Arts. Retrieved 2025-12-13.
  12. ^ Heller, Steven, ed. (1992). Graphic design: New York: the work of thirty-nine great firms from the city that put graphic design on the map. Rockport, Mass: Rockport Allworth Editions. p. 90-97. ISBN 978-0-935603-62-0.
  13. ^ "Bruce Blackburn, Richard Danne, National Aeronatuics and Space Administration (NASA), Scientific and Technical Information Office. NASA graphic standards manual. 1976 | MoMA". The Museum of Modern Art. Retrieved 2025-11-22.
  14. ^ "NASA Graphic Standards Manual". SFMOMA. Retrieved 2025-11-22.
  15. ^ Parkes, James (2021-04-13). "Richard Danne designs Space Watch as NASA's first NFT". Dezeen. Retrieved 2025-11-22.
  16. ^ Buttery, James (2021-06-29). "NASA Logo Designer Creates Space Watch for Anicorn". Hypebeast. Retrieved 2025-11-22.
  17. ^ "NASA dedicates giant 'worm', honors logo designer Richard Danne". collectSPACE.com. Retrieved 2025-11-22.
  18. ^ O'Shea, Claire A. (2023-11-06). "Worm Designer Receives NASA's Exceptional Public Achievement Medal". NASA. Retrieved 2025-11-22.
  19. ^ "NASA Worm as Art, Museum of Modern Art Opens Exhibition Featuring NASA Worm". NASA. 2025-01-23. Retrieved 2025-12-27.
  20. ^ "Bruce Blackburn, Richard Danne. NASA logo. 1976". The Museum of Modern Art. Retrieved 2025-12-27.
  21. ^ Pirouette: Turning Points in Design