| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | May 13, 2014 |
| Founder | Marco Vinci |
| Headquarters | Milan, Italy |
| Products | Streetwear, sustainable apparel, accessories |
| Website | Official website |
Sam Badi is an Italian apparel brand founded in 2014, specializing in urban and sustainable streetwear. Its design approach incorporates phonetics, irony, and pop culture references such as memes.[1][2]
History
[edit]Sam Badi was founded in Milan on May 13, 2014, by Marco Vinci. Initially, the brand's product line focused on t-shirts, but it subsequently expanded to include a diverse range of clothing and accessories.[1][2][3]
GQ Italia named Sam Badi as one of the top 10 brands to wear in the summer of 2017.[4]
In 2019, the brand started using fabrics made from organic cotton and recycled nylon.[5][1]
In 2022, Sam Badi partnered with Teetaly as part of its ecosustainability efforts.[1]
In 2025, LUXLife magazine awarded Sam Badi "Best Sustainable Streetwear Brand 2025 – Italy LUXlife Sustainability Excellence Award 2025".[6]
Cultural impact
[edit]According to Trendhunter Sam Badi’s use of artist collaborations has been described as a key factor in its growth from a small brand to one with national recognition.[2] The brand sells its products through e-commerce platforms and boutiques across Italy.[3][5]
See also
[edit]References
[edit]- ^ a b c d Valentino, Raffaele (22 July 2023). "Capo d'Orlando – Da scarti e rifiuti di Nylon nascono splendidi costumi: così "Sam Badi" punta sull'ecosostenibilità". AMnotizie.it - Quotidiano di informazione (in Italian). Retrieved Feb 19, 2025.
- ^ a b c Hemsworth, Michael (December 29, 2015). "Sam Badi Clothing Provides Hip Clothing that's Focused on Phonetics". trendhunter.com. Retrieved Feb 19, 2025.
- ^ a b Fiori, Benedetto (4 November 2015). "Sam Badi t-shirt, macaronic English is cool". socialdesignmagazine.com. Retrieved Feb 19, 2025.
- ^ Ruggeri, Angelo (August 1, 2017). "10 t-shirt per l'estate". GQ Italia. Retrieved June 17, 2025.
- ^ a b Caliò, Maria Elena (2 July 2021). ""Sam Badi think grin" e punta sull'ecosostenibilità: nuovi filati realizzati in cotone organico e fibra riciclata Econyl". amnotizie.it. Retrieved Feb 19, 2025.
- ^ LUXlife, Magazine. "Sam Badi (2025 Winner: The Perfect Gift Awards) - LUXlife Magazine". LUXlife Magazine. Retrieved October 31, 2025.