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Shane DeRolf

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Shane DeRolf
LanguageEnglish
GenreChildren's literature and television
Years active1990-present
Notable works
Notable awardsHeartland Emmy, Webby

Shane DeRolf is an American children's book author and television producer based in the Denver, Colorado metropolitan area. DeRolf's career began with the production of Zazoo U in 1990 for the newly formed Fox Children's Network, in which his poem The Crayon Box That Talked, which served as the inspiration for the eponymous 1997 book and television series, was first recited.[1][2] Additionally, the poem was featured in a 1997 Ad Council anti-discrimination PSA.[3][4] From 1993 to 1995, DeRolf served as the Executive Vice President and Creative Director of the World POG Federation, and then assumed the role of President of Random House Entertainment after its founding, being affiliated with the company from 1995 to 1997.[5][6] After Random House Entertainment was discontinued, DeRolf founded Smart Studios with a team of eight others, a production company focused on educational content.[7][1]

In 2007, DeRolf founded Big Green Company, a lifestyle and media entity known for producing the television series Big Green Rabbit, and in 2015 founded the early-learning platform Big Word.[8][9] His Big Green Rabbit website won a Webby Award, and the corresponding television series won 13 Heartland Emmys in 2009.[10][11] Additionally, DeRolf has been involved in conservation-related projects, founding the Yesterday's Zoo multimedia project that includes a picture book, PSA, marketing campaign and children's award program.[12] As part of his Smart Studios project, DeRolf also created the Watts on Your Mind campaign, an energy conservation-oriented project funded by the Environmental Protection Agency that featured characters such as a mad scientist and a monster.[1][7]

Works

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Literature

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  • Pogman Discovers America (1995), writer[13]
  • Pogman and the Very Bad Hair Day (1995), writer[14]
  • Pogman Thinks Big: The Mini Book of Mega Pog Milkcaps (1995), writer[15]
  • Pogman: Sea Whirled (1995), writer[16]
  • Air Pogman (1995), writer[17]
  • The Official World POG Federation Milkcap Collector's Guide Book (1995), writer[18]
  • The Crayon Box That Talked (1997), writer[19]
  • Romeo (1997), writer[20]
  • The Little Box of Crayons (1998), writer[21]
  • So You Want to Write a Children's Book? (2025), writer[22]

Television

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  • Zazoo U (1990), creator, writer
  • The Crayon Box (1997), creator, writer, producer, director
  • Big Green Rabbit (2007), creator, writer, producer

References

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  1. ^ a b c Schlosser, Joe (1 December 1997). "Children's animator gets Smart" (PDF). Broadcasting & Cable. Vol. 127, no. 49. Retrieved 5 February 2026.
  2. ^ Erickson, Hal (2005). Television Cartoon Shows: An Illustrated Encyclopedia, 1949 Through 2003 (2nd ed.). McFarland & Co. pp. 939–940. ISBN 978-1476665993.
  3. ^ Michael, Dennis. "Kids' TV entrant 'Crayon Box' teaches tolerance - July 24, 1997". CNN. Retrieved 5 February 2026.
  4. ^ "PolyGram Opens New Line With 'Crayon Box'". Billboard. Nielsen Business Media, Inc. 17 May 1997. Retrieved 5 February 2026.
  5. ^ "Random House Establishing Children's Unit in Newport". Los Angeles Times. 22 August 1995. Retrieved 4 February 2026.
  6. ^ "Shane DeRolf". LinkedIn. Retrieved 4 February 2026.
  7. ^ a b Richmond, Ray (3 December 1997). "DeRolf aims for kidvid niche". Variety. Retrieved 4 February 2026.
  8. ^ Oreopoulos, Philip; Kalil, Ariel; Mayer, Susan; Shah, Rohen. "Making a Song and Dance About It: The Effectiveness of Teaching Children Vocabulary with Animated Music Videos" (PDF). University of Chicago. Retrieved 5 February 2026.
  9. ^ "J-PAL North America calls for proposals from education leaders". Massachusetts Institute of Technology. 14 January 2019. Retrieved 5 February 2026.
  10. ^ "Boulder-based kids' TV show up for Heartland Emmys". Boulder Daily Camera. 15 August 2009. Retrieved 4 February 2026.
  11. ^ "'Big Green Rabbit' feels at home on PBS stations - Denver Business Journal". Denver Business Journal. 7 September 2009. Retrieved 4 February 2026.
  12. ^ Butler, Rhett (6 March 2011). "Reaching kids with a conservation message via animation". Mongabay. Retrieved 4 February 2026.
  13. ^ Derolf, Shane (1995). Pogman Discovers America. Random House Children's Books. ISBN 978-0-09-966901-2. Retrieved 4 February 2026.
  14. ^ DeRolf, Shane (1995). Pogman and the Very Bad Hair Day. Random House. ISBN 978-0-679-87826-1. Retrieved 4 February 2026.
  15. ^ Derolf, Shane (1995). Pogman Thinks Big: The Mini Book of Mega Pog Milkcaps. Random House Children's Books. ISBN 978-0-09-968061-1. Retrieved 4 February 2026.
  16. ^ Derolf, Shane; Schauer, Mitch (12 December 1995). Pogman: Sea Whirled. Random House Children's Books. ISBN 978-0-679-87831-5. Retrieved 4 February 2026.
  17. ^ Derolf, Shane (1995). Air Pogman. Random House Children's Books. ISBN 978-0-09-966911-1. Retrieved 4 February 2026.
  18. ^ DeRolf, Shane (1995). The Official POG Milkcap Collector's Guide. Random House. ISBN 978-0-679-87827-8. Retrieved 4 February 2026.
  19. ^ The Crayon Box that Talked. Random House Children's Books. 21 October 1997. ISBN 978-0-307-97485-3. Retrieved 4 February 2026.
  20. ^ De-Rolf, Shane (1997). Romeo. Random House Children's Books. ISBN 978-0-679-88332-6. Retrieved 4 February 2026.
  21. ^ Derolf, Shane (May 1998). The Little Box of Crayons. Random House Children's Books. ISBN 978-0-679-85460-9. Retrieved 4 February 2026.
  22. ^ Derolf, Shane (2025). So You Want To Write A Children's Book?. Retrieved 4 February 2026.
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