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Shout Out UK
AbbreviationSOUK
Formation2015; 11 years ago (2015)
FocusPolitical literacy, media literacy, student journalism, student government, youth empowerment
HeadquartersNotting Hill, London
Location
MethodEdTech, Education, Youth voice
Key people
Matteo Bergamini (CEO)
Websitewww.shoutoutuk.org

Shout Out UK (SOUK) is a self-proclaimed non-partisan social enterprise, based in the United Kingdom. Its mission is to strengthen democracy by providing training and programmes on media literacy and political literacy.

Shout Out UK was formed in August 2015 by Matteo Bergamini, whilst studying at Brunel University in Uxbridge. Shout Out UK have gained media attention for running the 2015 Youth Leaders' Debate, in partnership with Channel 4 and their collaboration with UK Drill artist Drillminister to encourage young people to vote in the 2019 general election. The New Statesman have named Shout Out UK's political literacy course as one of the methods to revive political education in the UK.[1]

Youth Leaders Debate

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Shout Out UK partnered with Channel 4 to hold a debate between the youth leaders of the seven major British political parties in front of a studio audience, ahead of the 2015 general election. It was held on 28 April 2015 and live streamed on All4.[2][3][4] It received wide coverage, and was trending on Twitter after 10 minutes of the programme airing.[5][6][7]

The debate, hosted by Fatima Manji from Channel 4 News, differed from the main 2015 leaders debate by introducing buzzers. Seven themes were presented to the participants; each had one chance to 'buzz in' and have one minute protected time for one question only.[8] Representatives from all the major UK political parties took part.[9]

Political literacy

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After winning a local business competition called 'The Harrow Business Den 2016'.[10] Shout Out UK's work shifted to media literacy and political literacy training programmes in schools and colleges.

Shout Out UK's political literacy course covers an introduction to the politics of the United Kingdom, international relations (including brief overviews of the European Union, NATO and United Nations), media literacy, debating and public speaking.[11][12][13] The course ends with a Speech Night, during which students deliver speeches on issues they are passionate about in front of their parents/carers and local/regional/national politicians hosted at the school.[14] The organisation aims to enhance students’ ability to influence local policymaking, to engage in activism and to build their overall Emotional Resilience and Confidence.[15][16][17]

With the decline of citizenship education and no GCSE on Government and Politics, the political literacy course was noted by journalists at the New Statesman and National Student as signalling a revival of political education in schools.[1][18] Shout Out UK was awarded the Harrow Business Den award in 2016.[19] Due to its work in schools, Shout Out UK's founder Matteo Bergamini was asked to give oral evidence to the House of Lords Citizenship and Civic Engagement Committee, alongside Voter Registration charity Bite The Ballot that led to the report 'The Ties that Bind'.[20]

National democracy week

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On the 5 July 2018, Shout Out UK ran an event to ‘hack’ the problem Parliament has with the lack of representation of women, particularly those who are BAME or LGBTQ+. Despite 2018 marking the centenary of some women being allowed to vote, only 32 per cent of the House of Commons identifying as female that year.[21]

The event was hosted by Alexis Wieroniey, an American comedian and women's rights activist. Speakers included Milly Evans; founder of Our Progress Project, Valerie Vaz, the Shadow Leader of the House of Commons and Andrea Leadsom the then leader of the House of Commons.[22][23][independent source needed]

PoliFest 2019

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On 25 June 2019, Shout Out UK hosted #PoliFest, a festival bringing together politicians and young people to play sports and debate politics at Brunel University. PoliFest aimed to bring politicians and young people together through playing sport and to break down the barriers between Britain's youth and the ‘Westminster Bubble’.[24] The event was attended by both young people and politicians from across different political parties, including MPs Johnny Mercer, Nigel Huddleston and Tom Brake amongst others.[25][26][27]

#NoVoteNoVoice & Political Drillin

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For the 2019 General Election, Shout Out UK partnered with Drillminister, a UK Drill music artist who first appeared on Channel 4 News for his track entitled 'Political Drillin'.[28] Drillminister and Shout Out UK created a campaign, entitled #NoVoteNoVoice, to encourage young people to register to vote and ultimately vote. The collaboration involved the creation of a track and music video entitled 'Peoples Vote'. The track was released on the YouTube channel Mixtap Madness.[29][independent source needed] It later featured on SBTV and UniLad Sound.[30][independent source needed]

The project ended with a concert held at Fairfield hall in Croydon on the final night before voter registration closed. That day it was estimated that over 600,000 people registered to vote, including over 250,000 under 25s.[31]

Controversy

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2019 Drillminister partnership

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In December 2019, the Daily Mail published an article criticizing Shout Out UK’s partnership with the drill artist Drillminister for the #NoVoteNoVoice campaign. The article claimed the project had received £16,500 in funding—which Shout Out UK corrected to £9,000—and alleged that the music video featured Drillminister "mimicking firing a gun" while the lyrics mentioned Boris Johnson.[32] Shout Out UK filed a complaint with the Independent Press Standards Organisation (IPSO), asserting that the video’s message was being misinterpreted and that it aimed solely to encourage voter registration. Following the complaint, the Daily Mail removed the article.[33]

Pathways

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In 2023, SOUK released a game called Pathways emphasising the "Prevent" aspect of the Home Office's CONTEST counter-terrorism strategy.[34] The "Pathways Learning Package" was marketed as a free learning package for "Navigating Gaming, The Internet & Extremism". SOUK developed it in coordination with the East Riding of Yorkshire Council and the Hull City Council. It stars a non-binary[a] protagonist named Charlie who is courted by a nationalist teenage girl with purple hair[35] named Amelia from Bridlington.[36] The game received national coverage in 2026 when it was the subject of significant criticism from media outlets including The Telegraph and The Spectator, with the game being described by said outlets as "clumsy" and "overtly manipulative." Critics argued that by directing players to report characters for "extreme Right-wing ideology" when questioning immigration policies, the game essentially suppressed free speech through the threat of "Prevent" referrals.[37][38] The controversy was heightened on social media after the character Amelia, who had been intended to be an antagonist and a cautionary figure regarding radicalisation, was co-opted by the British online right as a symbol of opposition to mass immigration and to the policy positions of Keir Starmer's government.[39][35][40]

See also

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Notes

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  1. ^ The player can choose whether Charlie appears as a male or female, but the in-game text uses "they/them" pronouns regardless of the choice made

References

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  1. ^ a b Carter, Will (18 August 2016). "The strange neglect of political education - and how to revive it". New Statesman. Retrieved 17 January 2026.
  2. ^ "Youth Leaders Debate". Channel 4. 28 April 2015. Retrieved 17 January 2026.
  3. ^ "Youth Leaders Debate to stream on All 4". Royal Television Society. 15 April 2015. Retrieved 17 January 2026.
  4. ^ de Caria, Federica (25 April 2015). "General Election 2015: Next up for a TV debate - the parties' youth". The Independent. Retrieved 17 January 2026.
  5. ^ Sarwar, Sana (7 May 2015). "Channel 4 Streams the First Ever 'Youth Leaders Debate' - And It's About Time!". HuffPost. Retrieved 17 January 2026.
  6. ^ Wilkinson, Sophie (28 April 2015). "Can You Guess Who Said What At The Youth Leaders' Debate?". Grazia. Retrieved 17 January 2026.
  7. ^ "The Youth Leaders' Debate | UK Election 2015". Shout Out UK. 28 April 2015. Retrieved 17 January 2026.
  8. ^ Ziemer, Julia (15 April 2015). "The Youth Leaders' Debate: A new voice for the 2015 General Election - Polis". Polis - LSE's Journalism and Society Think Tank. Retrieved 17 January 2026.
  9. ^ "Youth Leaders Debate - Profiles". All 4. Archived from the original on 28 November 2019. Retrieved 17 January 2026.
  10. ^ "Stanmore Business and Innovation Centre are congratulating one of their customer for winning Harrow Business Den 2016". West London Business. 23 May 2016.
  11. ^ "Most people think politics should replace religious studies in schools, poll shows". TES.
  12. ^ "Survey 92 think political education should be compulsory in schools". TES.
  13. ^ "Politics but not as we know it". The Times Red Box. 23 October 2017.
  14. ^ "Political Literacy Course at CamVC". Cambourne VC.
  15. ^ "Political literacy course introduced at Stanmore school in light of EU referendum". Harrow Times. 28 July 2016.
  16. ^ "Teach political literacy in schools to avoid the ignorance of 2016". The Times. 25 February 2019.
  17. ^ "Political Literacy: An End To Apathy?". Huff Post. 17 August 2017.
  18. ^ "Renewed calls for politics to become part of the school curriculum". The National Student.
  19. ^ "First political literacy course run by Harrow Business Den winners completed at Stanmore secondary". Harrow Times. 12 April 2016.
  20. ^ "The Ties that Bind:Citizenship and Civic Engagement in the 21st Century" (PDF). The House of Lords.
  21. ^ Sturge, Georgina; Allen, Grahame; Wong, Helen; Buchanan, Isabel; Roberts, Nerys; Foley, Niamh; Bolton, Paul; Cracknell, Richard; Danechi, Shadi. "Women in Parliament and Government". The House of Commons.
  22. ^ Shout Out UK (13 July 2018). We Need More Women In Politics. Retrieved 17 January 2026 – via YouTube.
  23. ^ Shout Out UK (10 July 2018). Andrea Leadsom Talks About #WomenInPolitics Hackathon. Retrieved 17 January 2026 – via YouTube.
  24. ^ "PoliFest". London Live.
  25. ^ "PoliFest 2019 event for Youth Participation". Nigel Huddleston. 4 July 2019.
  26. ^ "Tom Brakes Political Barriers at #Polifest". Tom Brake. Archived from the original on 28 November 2019.
  27. ^ "PoliFest, The Youth Political Sports Festival". WinkBall.
  28. ^ "Drill Artist or MP?". Channel 4 News. 23 October 2018.
  29. ^ "Drillminister - Peoples Vote (Music Video)". Mixtap Madness. 23 November 2019 – via YouTube.
  30. ^ "Drillminister Encourages Young People To Register To Vote". UniLad Sound.
  31. ^ "Voter Registration Dashboard". UK Government.
  32. ^ "Our response to the Daily Mail article regarding our work with Drillminister". Shout Out UK. 9 December 2019.
  33. ^ "UPDATE: 09.01.2020 - Daily Mail article removed". Shout Out UK. 9 January 2020.
  34. ^ Stephenson, James. "Hull and East Riding Pathways interactive learning package". Hull Collaborative Partnership. Retrieved 17 January 2026.
  35. ^ a b Knight, Isobel (21 January 2026). "How purple-haired cartoon 'Amelia' became a far-right icon". Searchlight. Retrieved 23 January 2026.
  36. ^ "Pathways". Shout Out UK. Retrieved 17 January 2026.
  37. ^ Simpson, Craig (9 January 2026). "The Prevent video game that treats every teenager like a far-Right extremist". The Daily Telegraph.
  38. ^ West, Patrick (12 January 2026). "Why are teachers so obsessed with the 'far right'?". The Spectator.
  39. ^ Scheffer, Joakim (16 January 2026). "Progressive 'Anti-Far Right' Game Backfires as Antagonist Amelia Becomes Viral Meme". Hungarian Conservative.
  40. ^ Quinn, Ben (25 January 2026). "Meet 'Amelia': the AI-generated British schoolgirl who is a far-right social media star". The Guardian. Retrieved 25 January 2026.