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Sprout Social, Inc.
Company typePublic
IndustryInternet
Founded2010; 15 years ago (2010)
Founders
  • Justyn Howard
  • Aaron Rankin
  • Gil Lara
  • Peter Soung
HeadquartersChicago, Illinois, U.S.
Area served
Worldwide
Key people
Ryan Barretto (CEO)
Justyn Howard (Chair)
ProductsSocial media management
Social media marketing
Social media customer service
Social media analytics
Number of employees
1,060 (December 2024)
Websitesproutsocial.com/about/

Sprout Social, Inc. is a technology company that runs a social media management platform.[1] A public company headquartered in Chicago,[2] it was founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung.

History

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Headquartered in Chicago,[2] Sprout Social, Inc. was founded in April 2010. The company had raised $60 million by early 2011, including $1 million in a 2010 funding led by Lightbank, $10 million from New Enterprise Associates (NEA) in February 2011, and $42 million from Goldman Sachs Investment Partners and NEA.[3][4]

In November 2011, Sprout released S2, the second generation of the platform. Among new features were support for multiple users and iPhone functionality.[5][6] Sprout Social became an official marketing partner with Facebook in July 2012,[7] followed by Twitter[8][9] in November 2012.[10][11][12] Sprout began allowing API integration into Google+ in May 2013.[13]

The company began Spanish and Portuguese language support in April 2015.[14] In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform enabling organizations to curate social media content for employees.[1] Landscape by Sprout Social, a free tool that resizes images for social networks, launched in March 2016.[15] In 2015, Sprout partnered with LinkedIn[16] and Instagram.[17][18]

Sprout went public on the Nasdaq in 2019.[2] In August 2025, Sprout partnered with Adobe and Canva.[19]

Platform

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Among others, the Sprout Social platform integrates with websites such as Zendesk,[20] UserVoice,[21] Salesforce,[22] Tableau,[23] Canva,[24] and TikTok.[25]

See also

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References

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  1. ^ a b "Sprout Social Introduces Bambu to Enhance Social Advocacy for Employees". martechadvisor.com.
  2. ^ a b c "Sprout Social Announces Pricing of Initial Public Offering". investors.sproutsocial.com. December 12, 2019. Retrieved April 22, 2025.[better source needed]
  3. ^ Hickins, Michael. "Sprout Social Gets $10 Million From NEA". WSJ.
  4. ^ Wilhelm, Alex (February 23, 2011). "Sprout Social snags new funding, continues to shake up social media management". TNW.
  5. ^ Wilhelm, Alex (November 9, 2011). "Sprout Social launches giant new edition of its social media toolkit". TNW.
  6. ^ "Sprout Social Releases New S2 Edition of Social Media Management Platform". www.businesswire.com. November 9, 2011.
  7. ^ "Marketing partners. Sprout Social". Facebookmarketingpartners.com. Archived from the original on 10 August 2016. Retrieved 10 April 2024.
  8. ^ "Sprout Social Partners With Twitter on Customer Care Initiative" (Press release) – via PR Newswire.
  9. ^ Lunden, Ingrid (October 21, 2015). "With Customer Care, Twitter Wants To Sharpen Its Profile As A Platform To Do Business". TechCrunch.
  10. ^ "Twitter Adds Sprout Social To Elite List Of Certified Products". www.businesswire.com. November 13, 2012.
  11. ^ "Having Already Wooed Facebook, Sprout Social Now Gets Twitter Love, Too". Retrieved 10 April 2024.
  12. ^ Wilhelm, Alex (November 13, 2012). "Twitter Knights Sprout Social". TNW.
  13. ^ "Sprout Social Introduces Google+ Pages API Integration". www.businesswire.com. May 21, 2013.
  14. ^ Paul, Victoria de (April 13, 2015). "Presentamos Sprout Social en Español y Portugués". sproutsocial.com.
  15. ^ Sprout Social Landscape marketingland.com
  16. ^ Team, Product (December 17, 2014). "Start Publishing to Your LinkedIn Company Pages from Sprout". Sprout Social.
  17. ^ Sprout Social Archived 2016-08-10 at the Wayback Machine instagrampartners.com
  18. ^ Connolly, Amanda (June 26, 2015). "Sprout Social introduces Instagram integration to its platform". TNW.
  19. ^ "Sprout Social Unveils New Features and Partnerships to Enhance Brand Engagement and Drive Business Outcomes". Quiver Quantitative. August 13, 2025. Retrieved October 27, 2025.
  20. ^ Wilhelm, Alex (May 8, 2012). "Sprout Social and Zendesk Team Up". TNW.
  21. ^ "Sprout Social Integration with UserVoice Helpdesk Connects Social to Support". community.uservoice.com. Archived from the original on 2016-08-06. Retrieved 2024-04-10.
  22. ^ "Sprout Social Expands Salesforce Collaboration to Revolutionize Social Customer Care". GlobeNewswire. August 7, 2025. Retrieved October 9, 2025.
  23. ^ Kashyap, Karthik (December 9, 2022). "Sprout Social Announces Integration With Tableau To Strengthen Partnership With Salesforce". spiceworks. Retrieved October 9, 2025.
  24. ^ Rivers, Henry (September 20, 2025). "Sprout Social's Canva Integration: A Game-Changer in Social Media Management Efficiency". AInvest. Retrieved October 9, 2025.
  25. ^ https://sproutsocial.com/integrations/tiktok/
[edit]
  • Official website
  • Business data for Sprout Social, Inc.: