DZ
DefZone.Net

Kien thuc cong nghe & giai tri

Wiki Article

Strandbags

Nguồn dữ liệu từ Wikipedia, hiển thị bởi DefZone.Net

Xem trên WikipediaBài ngẫu nhiên khác
Strandbags
IndustryRetail
Founded1927
Headquarters
Pyrmont, New South Wales
,
Australia
Number of locations
260+ stores (2025)
Area served
  • Australia
  • New Zealand
Key people
Felicity McGahan (CEO)
ProductsHandbags, luggage, personal accessories
OwnerMichael Lewis
Number of employees
2000+ (2025)
SubsidiariesAntler
Websitestrandbags.com.au
strandbags.co.nz
Footnotes / references
[1]

Strand, or Strandbags Holdings, is an Australian and New Zealand retailer of handbags, wallets, luggage, backpacks and other personal accessories.[2] The chain has over 234 stores around Australia.[3] It also has 26 stores in New Zealand.[4] It owns the British luggage brand Antler and the private label brands Evity and Nere.

History

[edit]

Strandbags was founded in 1927.[5]

Felicity McGahan became CEO of Strandbags in 2018.[6] In September 2019, the company opened a new larger concept flagship store at Melbourne's Chadstone Shopping Centre, as part of a strategy to expand the size of major stores.[7] In October 2019, Strandbags invested in luggage startup July.[8]

During the start of the COVID-19 pandemic in Australia and COVID-19 pandemic in New Zealand, stores closed for at least six weeks.[9]

In August 2020, Scentre Group locked out some Strandbags stores over a rental dispute.[10] The decision affected stores at Westfield centres in Australia.[11] The dispute was resolved and the stores were allowed to reopen.[12] Strandbags' revenue for the 2021 fiscal year was hit hard by the pandemic, only reaching $195.1 million compared to $350.8 million the previous year.[13]

In July 2020, the British luggage brand Antler was acquired by Strandbags.[14][15]

In May 2021, the New Zealand Commerce Commission laid charges against Strandbags under the Fair Trading Act 1986, accusing it of misleading consumers about discounts.[2] The Commission accused the company of marketing discounts against a regular price that had never been used.[4] The company was fined NZ$780,000 in November 2022.[16]

In October 2021, Strandbags relaunched its website following a four-month redevelopment process.[17] It followed the appointment of new Chief of Technology and Head of Online the previous year.[18]

In May 2022, Strandbags launched Evity, a leather goods brand[19] and, in July 2022, the company launched its Nere luggage brand in Australia and New Zealand. A UK launch followed in May 2023.[20][21] The first stand-alone Nere retail store opened in Melbourne in November 2023.[22]

In November 2022, Strandbags rebranded as Strand.[23]

References

[edit]
  1. ^ "Strand Modern Slavery Statement FY25" (PDF). Strand. 31 August 2025. Retrieved 18 April 2026.
  2. ^ a b Foxcroft, Debrin (27 May 2021). "Strandbags charged over discounting practices". Stuff. Stuff.
  3. ^ "Strandbags". strandbags.com.au. Strandbags Group.
  4. ^ a b "Strandbags charged over discounting practices". New Zealand Commerce Commission. New Zealand Government. 27 May 2021.
  5. ^ McCourt, Georgie (2025-08-05). "How To Pack (Light) Like A Pro - And Actually Look Forward To It". Marie Claire. Retrieved 2026-04-18.
  6. ^ Benmedjdoub, Assia (9 December 2019). "GAP, Cotton On and now Strandbags: prepare for a revolution". Ragtrader. Retrieved 19 April 2026.
  7. ^ Blake, Dean (9 September 2019). "Strandbags unveils new store concept at Chadstone". Inside Retail. Octomedia.
  8. ^ Redrup, Yolanda (2019-10-14). "Luggage start-up July raises $10.5 million from Strandbags". Australian Financial Review. Retrieved 2026-04-18.
  9. ^ Jurd, Bradley (9 May 2020). "Bathurst Strandbags re-opens its doors after six-week closure". Western Advocate. Australian Community Media.
  10. ^ Khadem, Nassim (21 August 2020). "Westfield locks retailers out of stores as national retail sales rise 3.3 per cent". ABC News. Australian Broadcasting Corporation.
  11. ^ Andaloro, Sarina (20 August 2020). "Why more than 100 Australian fashion stores have closed indefinitely". Seven News. Seven West Media.
  12. ^ "Vicinity slaps Myer with lawsuit over unpaid rent at Melbourne flagship store". The Australian. News Corp Australia. 10 November 2021.
  13. ^ LaFrenz, Carrie (2022-11-04). "Travel makes a comeback and so does Strandbags". Australian Financial Review. Retrieved 2024-10-18.
  14. ^ Beevers, Angela (2020-02-19). "Endless sells the Antler luggage brand". Retail Bulletin. Retrieved 2024-10-18.
  15. ^ Wightman-Stone, Danielle (2022-09-13). "Luggage maker Antler names new managing director". FashionUnited. Retrieved 2024-10-18.
  16. ^ "Strandbags fined $780k by court for misleading customers". NZ Herald. 22 November 2022. Retrieved 18 April 2026.
  17. ^ Crozier, Ry. "Strandbags re-platforms e-commerce under 'Project Future'". IT News. Next Media.
  18. ^ Bennett, Tess. "Strandbags bolsters technology team with two new senior hires". IT News. Next Media.
  19. ^ Blake, Dean (2022-05-05). "Strandbags goes hell for leather with new style-focused brand Evity". Inside Retail New Zealand. Retrieved 2024-10-18.
  20. ^ Dong, Irene (2023-05-11). "Strand launches Nere luggage brand in UK, online". Inside Retail Australia. Retrieved 2024-10-18.
  21. ^ Halliday, Sandra (2023-06-08). "Strandbags launches 'fashion travel' brand Nere in UK, US". FashionNetwork.com. Retrieved 2024-10-18.
  22. ^ McIlvaine, Heather (2023-11-28). "With new store, Nere seeks to elevate travel for the mass market". Inside Retail Australia. Retrieved 2024-10-18.
  23. ^ "Strandbags announces biggest change in 95-year history". Ragtrader. 2022-11-08. Retrieved 2024-10-18.
[edit]