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Tahaluf

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Tahaluf
Company typeJoint Venture
IndustryEvents
Founded2022
HeadquartersRiyadh, Saudi Arabia
Key people
Mike Champion (CEO), Lord Stephen Carter (Co-Chairman), Faisal Al Khamisi (Co-Chairman)
ServicesLive events, Exhibitions, Conferences, Festivals
Number of employees
300[1] (2025)
ParentInforma
Websitetahaluf.com

Tahaluf (Arabic: تحالف, meaning "alliance") is a Saudi British events and exhibitions company founded in 2022 as a joint venture between Informa PLC, a London-based exhibitions and business intelligence group, and the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP).[2][3][4] In 2023, the Events Investment Fund (EIF), a subsidiary of the National Development Fund, acquired a significant stake. Tahaluf develops and operates international exhibitions in Saudi Arabia and abroad across sectors, including technology, real estate, healthcare, maritime, religious tourism, and pharmaceuticals.[3]

History

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In February 2022, Mike Champion and Annabelle Mander collaborated with the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP) and the Ministry of Communications and Information Technology (MCIT) to co-found the LEAP Tech Event technology conference in Riyadh.[5][6][7][8][9][10] In the same month, the inaugural edition was billed as the largest debut tech event in history, attracting over 100,000 professionals from the global tech community, including leaders, investors, and hundreds of exhibitors.[7] In November 2022, Tahaluf and the SAFCSP co-organised Black Hat Middle East and Africa (formerly @HACK), held in Riyadh, Saudi Arabia during the Riyadh Season.[11]

In June 2023, the Events Investment Fund (EIF), a subsidiary of Saudi Arabia's National Development Fund, announced the acquisition of a significant stake in Tahaluf.[3][12][13][14] It is regarded as the first major joint venture in the events sector established to support Saudi Arabia's goal of becoming a global hub for hosting conferences, international exhibitions, and gatherings.[15][16]

In August 2023, Tahaluf entered into a three-year agreement with the Ministry of Municipal and Rural Affairs and Housing to organise Cityscape Global, an international real estate exhibition and the world's largest property development event to be held in Saudi Arabia.[14][17] The following month, Tahaluf hosted the inaugural edition of Cityscape at the Riyadh International Convention and Exhibition Center in Malham, Saudi Arabia.[18][19] The event recorded property deals exceeding $29 billion.[20]

In April 2025, Tahaluf organised the second edition of the Umrah and Ziyarah Forum (UZF), a three-day conference held at the King Salman International Convention Center in Madinah, Saudi Arabia.[21][22] The UZF exhibition brought together international and local tour operators, technology innovators, and service providers.[21] The following month, Tahaluf entered into a strategic partnership with EWPartners, a Riyadh-based global investment firm, to launch LEAP East, the Asia-Pacific edition of Saudi Arabia's LEAP tech event. LEAP East is scheduled to take place from 8 to 10 July 2026 at the Hong Kong Convention and Exhibition Centre (HKEC).[23][24]

In September, Tahaluf organised Money20/20 Middle East in Riyadh, which attracted over 450 fintech companies, more than 1,050 investors, and an audience of over 38,500 attendees. It was the largest fintech gathering ever held in the Middle East and the second-largest globally.[25] In October, Tahaluf hosted the seventh edition of the Global Health Exhibition under the slogan "Invest in Health" at the Riyadh Exhibition and Convention Centre. The event was held under the auspices of the Ministry of Health and supported by the Health Sector Transformation Program.[26] In the same month, the Financial Times reported that Informa's Tahaluf is generating more than $250 million in revenue.[27] While Tahaluf operates 21 event brands, an article published in November 2025 by Arab News reported that Saudi Arabia's transformation is increasingly driven by its events sector, not just by infrastructure development and mega-projects.[28]

In December 2025, Tahaluf announced the inaugural Kingdom of Gaming, Saudi Arabia’s first game-creation ecosystem, which is scheduled to take place from 1 to 3 December 2026 and will be co-located with Black Hat MEA 2026.[29]

By the end of 2025, Tahaluf is expected to operate 21 distinct event brands, with an additional five launches planned for 2026 across the technology, healthcare, real estate, finance, and religious tourism sectors.[30]

Events

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LEAP Tech Event

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Main article: LEAP Tech Event

LEAP Tech Conference is Saudi Arabia's global technology event, organised annually by Tahaluf in collaboration with the Ministry of Communications and Information Technology (MCIT) and the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP). A sub-event of LEAP, DeepFest, is an annual conference dedicated to artificial intelligence and data science, powered by the Saudi Authority for Data and Artificial Intelligence (SDAIA).

Black Hat Middle East and Africa

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Main article: Black Hat Middle East and Africa

Black Hat Middle East & Africa (Black Hat MEA) is an annual cybersecurity conference held in Riyadh, Saudi Arabia. The event was originally launched as @HACK in 2021 and was rebranded as Black Hat MEA in 2022. It is organised in partnership with the Saudi Federation for Cybersecurity, Programming, and Drones (SAFCSP) and Tahaluf, an Informa company. The 2025 edition featured 40,000 attendees, 300 speakers, 200 hours of technical content, and saw a 55% increase in attendance compared to the 2024 edition.[31][32]

Cityscape Global

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Cityscape Global is an annual real estate exhibition that debuted in Riyadh in 2023. Tahaluf organises Cityscape Global in partnership with the Saudi Ministry of Municipal and Rural Affairs and Housing.[33]

During the 2024 edition, the event recorded $532 million in sales by the Saudi National Housing Company (NHC).[34] The event featured the announcement of three major new developments by the NHC, and the signing of a significant Service Provision Agreement between the Ministry of Interior and the Ministry of Municipal and Rural Affairs and Housing.[34] The 2025 edition hosted 577 exhibitors and recorded the signing of real estate agreements and deals of $63.2 billion.[35]

Money20/20 Middle East

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Main article: Money20/20 Middle East

Money20/20 Middle East is an annual financial technology (fintech) conference organised by Tahaluf. The 2025 edition was regarded as the largest fintech gathering ever held in the Middle East and the second-largest worldwide.[25]

Global Health Exhibition

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Tahaluf organised the Global Health Exhibition for the first time in 2024 at the Riyadh Exhibition and Convention Centre in Malham.[36]

The event is organized by Tahaluf with the support of the Ministry of Health and the Health Sector Transformation Program.[37][38] The 2024 edition of the exhibition generated SR55 billion ($14.66 billion) in investment, while the 2025 edition recorded partnerships and projects totaling SR124 billion.[38]

CPHI Middle East

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CPHI Middle East is a pharmaceutical exhibition that brings together buyers, manufacturers, and suppliers to explore business opportunities and industry trends. The 2024 edition was held from 10 to 12 December at the Riyadh Front Exhibition and Convention Centre, attracting more than 30,000 attendees from over 100 countries. The event featured over 400 exhibitors, including Sudair Pharma, Tabuk Pharmaceuticals, Hikma Pharmaceuticals, and Julphar.[39][40]

LEAP East

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LEAP East is the Asia–Pacific edition of the LEAP technology conference. It was announced in 2025 and is scheduled to take place in July 2026 at the Hong Kong Convention and Exhibition Centre (HKEC).[23][24]

Other Tahaluf notable events include DeepFest, 24fintech,[41][3][4] BIO Middle East (scheduled for May 2026)[42] and the 31st edition of Routes World (scheduled for October 2026).[43]

Speakers and partners

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Tahaluf notable speakers include Tim Draper, Thierry Henry, Steven Bartlett, Anthony Joshua,[44] Luís Figo, Didier Drogba,[45] will.i.am,[46] Patrice Evra, Francesco Totti,[47][48] Dominic Thiem,[49] Karren Brady[50] and James Caan.[51]

Tahaluf delivers its events in partnership with multiple Saudi government entities, including Ministry of Communications and Information Technology (MCIT), the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), the Ministry of Municipalities and Housing (MOMAH), the Ministry of Health, the General Authority of Civil Aviation (GACA), Saudi Food and Drug Authority (SFDA),[52] Ministry of Health And Prevention,[53] the Real Estate General Authority (REGA), the Housing Program, and the Saudi Tourism Authority.[26]

Economic impact

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At the 2025 Gulf Business Summit, Tahaluf CEO Mike Champion reported that the company's recurring events generated an economic impact of $17.6 billion for Saudi Arabia between 2023 and 2025, surpassing the $17 billion impact of the 2022 FIFA World Cup in Qatar, a one-time mega-event.[30]

References

[edit]
  1. ^ Release, Press. "Tahaluf's B2B Live Events overtake $17bln economic impact of the FIFA World Cup – explains Tahaluf CEO, Mike Champion". www.zawya.com. Retrieved 2025-10-13.
  2. ^ Bhat, Divsha (2023-07-27). "Saudi's Events Investment Fund, SELA acquire stake in Tahaluf". Retrieved 2024-06-21.
  3. ^ a b c d "Saudi Events Investment Fund acquires stake in Tahaluf to harness global exhibition opportunities". Arab News. 2023-07-27. Retrieved 2024-06-21.
  4. ^ a b apofeed (2023-12-20). "Saudi Arabia Set for Major Events Expansion as Tahaluf Reveals Plans for 20 New Exhibitions Within 18 Months". African Business. Retrieved 2024-06-21.
  5. ^ "Second edition of LEAP Technology Conference opens in Saudi Arabia". Al Arabiya.
  6. ^ "Leaders of Riyadh's Global Tech Event 'LEAP' Gather Ahead of Event". spa.gov.sa. Retrieved 2024-06-21.
  7. ^ a b Bhat, Divsha (2022-03-11). "Cover Story: How Informa Markets is putting the Middle East region on the global map". Retrieved 2025-10-13.
  8. ^ الرياض, واس- (2022-11-29). "إطلاق شركة "تحالف" بين "اتحاد الأمن السيبراني" و"إنفورما العالمية"". جريدة المدينة (in Arabic). Retrieved 2024-06-21.
  9. ^ "عام / إطلاق شركة "تحالف" بين الاتحاد السعودي للأمن السيبراني والبرمجة والدرونز وشركة إنفورما العالمية لدعم قطاع تنظيم الفعاليات في المملكة". spa.gov.sa (in Arabic). Retrieved 2024-06-21.
  10. ^ Bhat, Divsha (2022-11-29). "Informa, SAFCSP form JV to build global events portfolio in Saudi Arabia". Retrieved 2024-06-21.
  11. ^ "Dr Abdalla Kablan talks AI at LEAP DeepFest". Saudigazette. 2023-02-12. Retrieved 2024-06-21.
  12. ^ "Events Investment Fund (EIF) and SELA join Tahaluf in positioning KSA as a global events powerhouse - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More". Arabian Business. 2023-07-27. Retrieved 2024-06-21.
  13. ^ "Saudi Events Investment Fund acquires stake in Tahaluf to harness global exhibition opportunities". Arab News. 2023-07-27. Retrieved 2024-06-21.
  14. ^ a b ""إنفورما" للعربية: الشراكة الجديدة مع "تحالف" سترفع حجم أعمالنا في الشرق الأوسط". Al Arabiya.
  15. ^ "Events Investment Fund Acquires Stake in Strategic Live Events Joint Venture 'Tahaluf'". spa.gov.sa. Retrieved 2025-10-13.
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  17. ^ سبق (2023-04-12). ""القروية والإسكان" تبرم اتفاقية تعاون مع "سيتي سكيب جلوبال" لمدة 3 سنوات". صحيفة سبق الالكترونية (in Arabic). Retrieved 2024-06-21.
  18. ^ "Cityscape Global 2023: Saudi Arabia to host world's largest real estate exhibition - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More". Arabian Business. 2023-08-15. Retrieved 2024-06-21.
  19. ^ "Cityscape Global to Conclude Today after Several Agreements between Public, Private Sectors". spa.gov.sa. Retrieved 2024-06-21.
  20. ^ "Riyadh real estate expo sees over $29bn deals signed". Arab News. 2023-09-14. Retrieved 2025-10-13.
  21. ^ a b "Umrah & Ziyarah Forum 2025 Kickstarts Today: What's New?". ummid. Retrieved 2025-10-13.
  22. ^ "Umrah and Ziyarah Forum 2025 in Saudi Arabia to Showcase Global Innovation and Transform Pilgrimage Services: You Need to Know - Travel And Tour World". 2025-03-19. Retrieved 2025-10-13.
  23. ^ a b "From Saudi to Hong Kong: Tahaluf, ewpartners take LEAP global with Asia debut". 2025-06-06. Retrieved 2025-10-13.
  24. ^ a b 关晓萌. "Organizers of Saudi tech event emphasize 2026 launch of LEAP East in Hong Kong to unlock regional capital". global.chinadaily.com.cn. Retrieved 2025-10-13.
  25. ^ a b Sohail, Nida (2025-10-13). "Money20/20 Middle East: Global giants, fintech future unveiled in Saudi". Retrieved 2025-10-13.
  26. ^ a b Writer, Staff (2024-10-21). "Global Health Exhibition 2024 kicks off in Saudi Arabia with $13.6bn of deals - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More". Retrieved 2025-10-13.
  27. ^ "FTSE 100 boss moves residency to run events group from UAE". www.ft.com. Retrieved 2025-12-03.
  28. ^ "Saudi events industry showcases different side of Vision 2030". Arab News. Retrieved 2025-12-03.
  29. ^ Staff, Entrepreneur Middle East (2025-12-05). "Kingdom of Gaming to Launch in Riyadh in December 2026". Entrepreneur. Retrieved 2026-01-17.
  30. ^ a b Zyl, Gareth van (2025-09-05). "Inside Tahaluf's $17.6bn impact: Michael Champion's exclusive keynote at the Gulf Business Saudi Summit". Retrieved 2025-10-13.
  31. ^ "Black Hat MEA's 2025 Edition Emerges As The World's Largest Cybersecurity Gathering". Inc. Arabia English - en.incarabia.com. Retrieved 2026-01-17.
  32. ^ Toutate, Issam (2025-12-05). "Riyadh Hosts Record-Breaking Black Hat MEA Cybersecurity Conference". Morocco World News. Retrieved 2026-01-17.
  33. ^ "Cityscape Global 2025 to Showcase the Potential of AI and Real Estate Technology". spa.gov.sa. Retrieved 2025-10-13.
  34. ^ a b "Saudi NHC closes $532m in sales, reveals new projects at Cityscape Global". Arab News. 2024-11-12. Retrieved 2025-12-03.
  35. ^ Writer, Staff; TradeArabia. "Cityscape Global Riyadh closes with record-breaking $63bln in deals". www.zawya.com. Retrieved 2025-12-03.
  36. ^ "Global Health Exhibition Attracts Major Investors". spa.gov.sa. Retrieved 2025-10-13.
  37. ^ "Global Health Exhibition to Showcase Latest Medical Innovations". spa.gov.sa. Retrieved 2025-10-13.
  38. ^ a b "Saudi Ministry of Health inaugurates Global Health Exhibition". Arab News. Retrieved 2025-12-03.
  39. ^ "'CPHI Middle East' Exhibition Concludes with Strategic Partnerships Exceeding SAR10 Billion". spa.gov.sa. Retrieved 2025-10-13.
  40. ^ "CPHI Middle East launched as region's premier pharma event". Arab News. 2024-10-07. Retrieved 2025-10-13.
  41. ^ "'Cityscape Global Exhibition' Concludes with Investments Exceeding SAR110 Billion and Over 160,000 Visitors". spa.gov.sa. Retrieved 2024-06-21.
  42. ^ "Riyadh to host first edition of 'BIO Middle East' conference spotlighting biotech innovation". Arab News. 2025-10-13. Retrieved 2025-10-13.
  43. ^ "Riyadh to Host Routes World in October 2026". spa.gov.sa. Retrieved 2025-10-13.
  44. ^ Bhat, Divsha (2023-02-06). "LEAP23: Second edition of technology event opens today in Riyadh". Retrieved 2025-10-13.
  45. ^ "Stadiums & Mega Events zone to debut at Cityscape Global 2024 in Riyadh". Arab News. 2024-11-09. Retrieved 2025-10-13.
  46. ^ "Black Eyed Peas frontman Will.i.am speaks at tech conference in Saudi capital Riyadh". Al Arabiya English. 2023-02-07. Retrieved 2025-10-13.
  47. ^ "Tahaluf CEO Mike Champion on LEAP's meteoric rise in Saudi Arabia". 2025-02-11. Retrieved 2025-10-13.
  48. ^ "LEAP steps 'Into New Worlds' with bold 2025 edition". Arab News. Retrieved 2025-10-13.
  49. ^ Zyl, Gareth van (2025-02-06). "How LEAP 2025 is shaping Saudi Arabia's tech ambitions". Retrieved 2025-10-13.
  50. ^ Entrepreneur Middle East Staff (2022-11-08). "Talking Shop With LEAP 2023 Speakers Baroness Karren Brady, Gitanjali Rao, And Steven Bartlett | Entrepreneur". Entrepreneur. Archived from the original on 2025-07-18. Retrieved 2025-10-13.
  51. ^ "Over 700 Speakers from Around the World to Participate in Leap Conference 2023 in Riyadh". spa.gov.sa (in Arabic). Retrieved 2025-10-13.
  52. ^ "Global Health Exhibition 2024 Kicks off with SAR50 Billion Investments". spa.gov.sa. Retrieved 2025-10-08.
  53. ^ "The Future Of Healthcare Forum, Staged by Entrepreneur Middle East and the UAE Ministry Of Health And Prevention, To Be Held In Dubai On April 7, 2021". Entrepreneur. 2021-04-06. Retrieved 2025-10-08.
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