Talk:Ana Kirova

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The following Wikipedia contributor has declared a personal or professional connection to the subject of this article. Relevant policies and guidelines may include conflict of interest and neutral point of view. dolphonia (talk · contribs) This user has not edited the article. This user has declared a connection. (Self declared)

Edit proposal - NPOV issues

Hi there, I'm a software engineer at Feeld but also a Wikipedia editor, which is how this article came to my attention. While I don’t have full visibility, it appears that some recent changes were made by someone connected to Feeld who may not have been fully aware of the COI guidelines and the Neutral Point Of View guidelines. Rather than stepping in directly to fix the article myself I thought I'd still try and help out and make an edit request.

This edit request by an editor with a conflict of interest has now been answered.

My edit proposal is:

• Delete "Public speaking and media" and "Recognition" sections
• Simplify "Introduction" and "Early life and education"

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'''Ana Kirova''' (born c. 1992) is a [[Bulgarians|Bulgarian]]-born [[designer]], technologist, and [[business executive]] based in London. She is the [[chief executive officer]] of the dating app [[Feeld]], a company known for its [[Progressivism in the United States|inclusive]] approach to [[Intimate relationship|intimacy]], [[Identity politics|identity]], and relationship structures. Her work sits at the intersection of [[technology]], [[Human sexuality|sexuality]], and [[design]], and she is frequently cited as one of the few queer women leading a major global tech company. == Early life and education == Kirova was born in Varna, Bulgaria, in the early 1990s and grew up during [[Post-Soviet states|post-Soviet]] cultural transition. She attended public language high school in [[Varna, Bulgaria|Varna]] then moved to London in 2011 to study graphic design. In London, she studied Graphic and Digital Design at the University of Greenwich and completed a BA in 2014. In 2022, she graduated with an MBA from [[Imperial Business School|Imperial College Business School]].

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'''Ana Kirova''' (born c. 1992) is a [[Bulgarians|Bulgarian]]-born [[designer]] and [[business executive]] based in London. She is the [[chief executive officer]] of the dating app [[Feeld]]. == Early life and education == Kirova was born in Varna, Bulgaria, where she attended high school before moving to London in 2011 to study graphic design at the University of Greenwich. In 2022, she graduated with an MBA from [[Imperial Business School|Imperial College Business School]].

• Remove non-neutral language from Career

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== Career == === Feeld and the evolution of 3nder (2014–2020) === In 2014, Kirova began collaborating with multidisciplinary designer and entrepreneur [[Dimo Trifonov]], who had created an early prototype of the app then called 3nder. The concept emerged from their shared interest in creating a space for [[Open relationship|open relationships]] and [[Self-expression values|self-expression]]. When [[Tinder (app)|Tinder's]] parent company [[Match Group]] filed a trademark lawsuit over the name, 3nder rebranded as Feeld in 2016. By 2018, Kirova had become Feeld's head of product, leading key differentiating features such as expanded gender options. === CEO tenure (2021–present) === In November 2021, she announced a minimum salary of £60,000 (approximately US$80,000) for all full-time employees, a rare example of equitable pay in tech startups. Between 2022 and 2025, Feeld doubled its revenue, reaching £39.5 million in 2024. In 2024, Feeld launched ''A Feeld/Fucking Magazine'' (AFM), an annual print publication exploring art, sexuality, and intimacy with contributors such as [[Leilah Weinraub]], Sasha Bonét, and [[Tavi Gevinson]]. Under Kirova's direction, Feeld also introduced new moderation protocols, anti-harassment tools, and AI-assisted privacy features aimed at preventing image misuse and data leaks.

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== Career == === Feeld (2014–2020) === In 2014, Kirova began collaborating with [[Dimo Trifonov]], who had created an early prototype of the dating app then called 3nder. When [[Tinder (app)|Tinder's]] parent company [[Match Group]] filed a trademark lawsuit over the name, 3nder rebranded as Feeld in 2016. By 2018, Kirova had become Feeld's head of product, leading features such as expanded gender options. === CEO tenure (2021–present) === In November 2021, she introduced a minimum salary of £60,000 for all full-time employees at Feeld. During her tenure, the company doubled its revenue, reaching £39.5 million in 2024. Feeld also introduced features to improve safety and address scams.

• The TextDiff template doesn't seem to support citations but the proposed edit is supported by the existing citations.

Dolphonia (talk) 13:56, 18 December 2025 (UTC)[reply]

Thanks for pointing this out.  Done, and removed the UPE tag. It does seem that the person who created the article is an undisclosed paid editor. If you find out who paid them, please let us know! Children Will Listen (🐄 talk, 🫘 contribs) 04:22, 20 December 2025 (UTC)[reply]