The Monkeys
IndustryCreative industry
FoundedJuly 2006
FounderJustin Drape, Scott Nowell, Mark Green
Headquarters
Sydney
,
Australia
ServicesAdvertising, digital, content creation, entertainment
Number of employees
130+
Websitethemonkeys.com.au

The Monkeys (formerly Three Drunk Monkeys) is a creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 130 full-time staff.[1] The Monkeys create ideas that live within advertising, entertainment and technology. Clients include The University of Sydney, Telstra, IKEA, UBank and Parmalat.

Notable projects

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Richie's BBQ

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After picking up MLA's lamb portfolio, The Monkey's 2015 installment of its iconic Australia Day campaign was the brand's most successful ever ad. The agency designed the ultimate Australia Day barbecue hosted by cricket legend Richie Benaud and featuring Aussies from Captain Cook to Ita Buttrose.[2]

Stay Living

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This series of graphic short films was shot in Sydney in 2013 and follows a group of friends who 'Stay Living' through a zombie apocalypse. Created by The Monkeys as branded entertainment for Boost Mobile, the films won the Grand Prix at the 2013 APAC Branded Content & Entertainment Awards.[3] [dead link]

The Ship Song Project

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To promote the cultural importance of the Sydney Opera House, The Monkeys collaborated with musicians Neil Finn, Kev Carmody, Sarah Blasko, John Bell, Martha Wainwright, Katie Noonan, Paul Kelly, Teddy Tahu Rhodes, The Temper Trap and Daniel Johns, along with Opera Australia, the Australian Ballet, Bangarra Dance Theatre, the Sydney Symphony Orchestra and the Australian Chamber Orchestra to perform and record a reinterpretation of The Ship Song by Nick Cave. [citation needed]

The performances were filmed by award-winning director Paul Goldman and music director and arranger Elliot Wheeler in the rehearsal rooms and backstage areas of the Sydney Opera House, and edited into a single rolling shot through the Opera House. [citation needed]

The Ship Song Project was released as an online film on 26 July 2011, and shared across traditional and social media channels.[4]

The Ship Song was released as a single and reached number 34 on the iTunes Pop Charts.[5]

Kids For Life - I Can Do Anything

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A story book featuring figures from history including Muhammad Ali, Jacques Cousteau, Pablo Picasso, Amelia Earhart and Martin Luther King Jr. who overcame difficult odds.[6] [dead link] It has also been placed in the National Library of Australia.[7][dead link] All profits from its sale go to the children's charity Kids for Life.[citation needed]

YouTube - Map My Summer

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People were encouraged to upload videos of their summer experiences to a website. Every upload was geolocated using Google API technology to create a map of summer where visitors could browse the video content.

Filmmaker George Miller and Screen Australia have since created a short film from the uploaded footage. The film premiered at the 2011 Sydney Film Festival in June 2011[8]

The Map My Summer film was featured at the Tropfest short film festival.[8]

My Family Feast

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An Australian television program co-written and produced by The Monkeys, Hopscotch Films and Benchmark Films. Hosted by chef Sean Connolly, the show first screened on SBS in 2009 and features the lives and cooking traditions of Australian immigrants and their families. My Family Feast received awards at the 2010 World Food & Wine Festival and a 2010 Logie nomination.[9]

Foxtel HD+

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The campaign follows several generations of one family as they react to each new piece of technology, from the arrival of television in 1956 to Foxtel HD+ in the present day. The campaign was described by the CEO of Foxtel, Kim Williams as the most successful product launch in the history of Foxtel[10]

Awards and recognition

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In June 2016, The Monkeys took home Mumbrella TV Ad of The Year 2016 for MLA Australia Day Campaign.[11]

In March 2016, The Monkeys were named AdNews Agency of the Year 2015, AdNews Independent Agency of the Year 2015 and AdNews NSW Agency of the Year 2015.[12]

In February 2016, The Monkeys were crowned Campaign Brief Australian Agency of the Year 2015.[13]

In December 2015, The Monkeys were named B&T Magazine Independent Agency of the Year 2015.[14]

In June 2015, The Monkeys were named Mumbrella Creative Agency of the Year 2015.[15]

In June 2015, The Monkeys took home Mumbrella TV Ad of the Year 2015 for MLA Australia Day campaign.[16]

In November 2014, The Monkeys were named B&T Independent Agency of the Year 2014.[17]

In March 2013, The Monkeys and design studio Maud formed a multi-discipline brand and design company.[18]

In 2013, The Monkeys were named Ernst & Young Entrepreneur of the Year Award finalists[19] and won Agency of the Year, NSW Agency of the Year and Independent Agency of the Year at the AdNews Agency of the Year Awards.[20]

The Monkeys won Campaign Asia-Pacific Agency of the Year Awards Silver (2012);[21] Australian Creative Hotshop of the Year (2011);[22] B&T Agency of the Year (2011);[23] B&T Grand Prix Communications Agency of the Year (2010);[24] and AdNews Agency of the Year (2010).[25] In 2007, The Monkeys were named AdNews and B&T’s Emerging Agency of the year.

The Monkeys has been awarded at international award shows including Cannes, D&AD, The One Show and Clio.[26] Current clients include Parmalat, Telstra, Sydney Opera House, IKEA, Boost Mobile, Intel and UBank.[citation needed]

References

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  1. ^ "The Monkeys Chart Sober Course to Success". mumbrella.com.au. 26 August 2016. Retrieved 31 August 2016.
  2. ^ "10 Years of Monkey Business 10 Best Campaigns". AdNews. 26 August 2016. Retrieved 31 August 2016.
  3. ^ "The winners of the 2013 APAC Branded Content & Entertainment Awards announced". Festivalofbrandedentertainment.com. Retrieved 17 October 2013.
  4. ^ What's on at Sydney Opera House (26 July 2011). "Come sail your ships around me". Smh.com.au. Retrieved 15 September 2011.
  5. ^ The Ship Song Reaches number 34 on the Charts (19 July 2012). "The Ship Song reaches number 34 on Charts". iabaustralia.com.au. Retrieved 2 September 2016.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ^ "Hot Off the Press - I Can Do Anything book by Justin Drape". Kidsforlife.com.au. Retrieved 15 September 2011.
  7. ^ "The Monkeys :: Australian Ad Agency of the year 2 years running :: +61 2 8665 4200" (PDF). Threedrunkmonkeys.com.au. 20 September 2013. Retrieved 17 October 2013.
  8. ^ a b "How Three Drunk Monkeys helped YouTube put Australian summer on the map - Screen Australia to create a short film from the submitted footage". Campaign Brief. 21 April 2011. Retrieved 15 September 2011.
  9. ^ "Three Drunk Monkeys in Logie contention for :30 Seconds and My Family Feast". Campaign Brief. 22 February 2010. Retrieved 15 September 2011.
  10. ^ "Announces Solid Subscriber and Financial Growth in a To... - Press Releases - About". FOXTEL. Retrieved 15 September 2011.
  11. ^ "The Monkeys win Mumbrella TV Ad of the Year". mumbrella.com.au. 30 June 2016. Retrieved 31 August 2016.
  12. ^ "The Monkeys named AdNews Agency of the Year". adnews.com.au. 3 March 2016. Retrieved 31 August 2016.
  13. ^ "The Monkeys named Campaign Brief Agency of the Year". campaignbrief.com.au. 19 February 2016. Retrieved 31 August 2016.
  14. ^ "The Monkeys named B&T Independent Agency of the Year". bandt.com.au. 4 December 2015. Retrieved 31 August 2016.
  15. ^ "The Monkeys named Mumbrella Creative Agency of the Year". mumbrella.com.au. 4 June 2015. Retrieved 31 August 2016.
  16. ^ "The Monkeys Win Mumbrella TV Ad of the Year". mumbrella.com.au. 4 June 2015. Retrieved 31 August 2016.
  17. ^ "The Monkeys named B&T Independent Agency of the Year". bandt.com.au. 21 November 2014. Retrieved 31 August 2016.
  18. ^ "Monkeys partners buy Maud as design is the future of the creative industry". Adnews.com.au. 18 March 2013. Retrieved 17 October 2013.
  19. ^ "Mark Green, Justin Drape and Scott Nowell". Ernst & Young Entrepreneur of the Year Award. 2013. Retrieved 17 October 2013.
  20. ^ "AdNews Awards: The Monkeys takes out Agency of the Year". Adnews.com.au. 28 February 2013. Retrieved 17 October 2013.
  21. ^ "Pacific's Agency of the Year Awards 2012: Australia/New Zealand". Campaign Asia. 11 December 2012. Retrieved 17 October 2013.
  22. ^ "The Monkeys cleans up Creative Hotshop Awards". AdNews. 29 March 2012. Retrieved 17 October 2013.
  23. ^ "MediaCom named B&T's Agency of the Year | B&T". Bandt.com.au. 15 December 2011. Retrieved 17 October 2013.
  24. ^ Tim Addington (6 December 2010). "Monkeys take out top B&T Award | B&T". Bandt.com.au. Retrieved 17 October 2013.
  25. ^ "The Monkeys :: Australian Ad Agency of the year 2 years running :: +61 2 8665 4200". Threedrunkmonkeys.com.au. 20 September 2013. Retrieved 17 October 2013.
  26. ^ "About Us". The Monkeys. Retrieved 17 October 2013.