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Toffee Crisp

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Toffee Crisp
Nutritional value per 100 g (3.5 oz)
Energy2,172 kJ (519 kcal)
61.3 g
Sugars50.2 g
Dietary fiber1.4 g
28.4 g
Saturated18.2 g
3.8 g
Vitamins and minerals
Official website
†Percentages estimated using US recommendations for adults.[1]
Not to be confused with Coffee Crisp.

The Toffee Crisp is a British candy bar and former chocolate bar. Invented in 1963, the brand has been advertised using the slogan "somebody somewhere is having a Toffee Crisp" and has spawned multiple derivatives and tie-ins. Production moved from England to Poland in the early 2020s.

History

[edit]

The Toffee Crisp was invented in 1963 by John Henderson, the great-nephew of John Mackintosh.[2] Inspired by a cake his wife made for their children, early versions featured puffed rice and chocolate cake; subsequent versions comprised caramel, crisped cereal, and chocolate.[3] First made at a factory in Halifax,[3] the brand had moved to Castleford in West Yorkshire by 2010[4] before moving to Fawdon[5] and then to Poland in the early 2020s.[5] In 2025, following a round of skimpflation caused by poor cocoa harvests,[6] Nestlé replaced some of the bar's cocoa solids and milk solids with vegetable fat, which meant neither met the 20% figure required to call itself chocolate under UK law.[7]

The brand launched clusters and biscuit versions in 1999,[8][9] ice cream bars in 2004,[10] cereal in 2014,[11] and limited edition coconut, honeycomb, and orange flavour derivatives in 2001, 2015, and 2021.[8][12][13] The brand has also been used as a Burger King ice cream Fusion in 2015[14] and in Krispy Kreme doughnuts in 2021.[15] McDonald's brought out lines of McFlurries featuring the brand in 2017,[16][17] 2025,[18] and again in 2025 as an emergency replacement following quality control failures with the Caramel Loaded McFlurry.[19]

Early advertising used the line "somebody somewhere is having a Toffee Crisp";[3][20] Richard Osman investigated the claim for his 2017 book ''The World Cup of Everything'' and found it was likely correct.[20] A 1995 advert featuring the product being transformed into several cartoon-style objects including a pistol and a noose spawned thirty complaints to the Independent Television Commission, who declined to investigate.[21] The brand subsequently made adverts comprising angry people placating after eating a Toffee Crisp,[9][22] an advert involving a spoof of the Japanese game show Endurance,[23] and an advert for its coconut derivative featuring a combover in the shape of a coconut husk.[8]

In 2011, the South African newspaper Pretoria News reported that the candy bars could be found on local supermarket shelves despite not being intended for that market.[24] Two years later, Jim'll Paint It featured a three legged Toffee Crisp holding a mushroom and half a wasp[25][26] and Nestlé's Fawdon factory celebrated the brand's 50th birthday by manufacturing a 10 kilogram version.[27] In 2024, the bars began being sold as part of Big Biscuit Boxes.[28]

References

[edit]
  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  2. ^ Badshah, Nadeem (2025-12-10). "Toffee Crisp and Blue Riband no longer called 'chocolate' after recipe change". The Guardian. ISSN 0261-3077. Retrieved 2025-12-13.
  3. ^ a b c "Toffee Crisp® | Crispy, Chewy, & Satisfying". www.nestle-confectionery.co.uk. Retrieved 2025-12-13.
  4. ^ "Nestle factory closure plan 'body blow' for Castleford". BBC News. 2010-12-10. Retrieved 2025-12-13.
  5. ^ a b Davies, Rob (2022-02-02). "Nestlé confirms Fawdon sweets factory closure in move to EU production". The Guardian. ISSN 0261-3077. Retrieved 2025-12-13.
  6. ^ McShane, Asher (2025-12-11). "Toffee Crisp and Blue Riband banned from describing themselves as chocolate". LBC. Retrieved 2025-12-13.
  7. ^ "The popular treats no longer allowed to be called 'chocolate'". The Independent. 2025-12-11. Retrieved 2025-12-13.
  8. ^ a b c "Roose produces ad for Nestle's Coconut Toffee Crisp launch". www.campaignlive.co.uk. Retrieved 2025-12-13.
  9. ^ a b "Concord and Media Vehicle use trolley sites for Toffee Crisp". www.campaignlive.co.uk. Retrieved 2025-12-13.
  10. ^ "Richmond has the opposition licked". The Northern Echo. 2004-12-01. Retrieved 2025-12-13.
  11. ^ "Nestlé unveils Toffee Crisp cereal aimed at grown-ups". The Grocer. Retrieved 2025-12-13.
  12. ^ "New Toffee Crisp Honeycomb bar launched by Nestlé". Convenience Store. Retrieved 2025-12-13.
  13. ^ Myers, Anthony (2021-10-07). "Nestlé introduces an orange twist for its popular Toffee Crisp bar". ConfectioneryNews.com. Retrieved 2025-12-13.
  14. ^ "Burger King rolls out summer BBQ menu for second year". www.campaignlive.co.uk. Retrieved 2025-12-13.
  15. ^ North, Amy. "Krispy Kreme launches limited-edition Toffee Crisp doughnuts". British Baker. Retrieved 2025-12-13.
  16. ^ Pak, Elliott (2023-05-21). "Retired McFlurry Flavors We'll Never Eat Again". Mashed. Retrieved 2025-12-13.
  17. ^ "McDonald's Launches Toffee Crisp McFlurry". www.98fm.com. Retrieved 2025-12-13.
  18. ^ "McDonald's reveals menu for June 2025 with 3 new items including 'unreal' burger". News Shopper. 2025-06-07. Retrieved 2025-12-13.
  19. ^ "McDonald's pulls McFlurry from menu after just days due to 'quality control issue'". Wandsworth Times. 2025-09-23. Retrieved 2025-12-13.
  20. ^ a b Osman, Richard (2017-10-05). The World Cup Of Everything: Bringing the fun home. Hodder & Stoughton. ISBN 978-1-4736-6728-0.
  21. ^ "NEWS: ITC rejects viewers’ claims of violence in Nissan Micra ad". www.campaignlive.co.uk. Retrieved 2025-12-13.
  22. ^ "Roose’s Toffee Crisp ad spoofs television detective stereotype". www.campaignlive.co.uk. Retrieved 2025-12-13.
  23. ^ "Roose makes TV spoof for Toffee Crisp". www.campaignlive.co.uk. Retrieved 2025-12-13.
  24. ^ Knowler, Wendy (2011-06-13). "Grey goods shake, rattle, roll competitors". IOL. Retrieved 2025-12-13.
  25. ^ "This Artist Takes Extremely Random MS Paint Requests And The End Results Are Quite Something". BuzzFeed. Archived from the original on 2023-08-10. Retrieved 2025-12-13.
  26. ^ McSharry, Louise (2013-03-01). "This is literally the best thing we've ever seen, literally". The Daily Edge. Retrieved 2025-12-13.
  27. ^ "Toffee Crisp chocolate bar turns fifty". York Press. 2013-11-23. Retrieved 2025-12-13.
  28. ^ Jones, S. P. (2024-03-27). "Nestle's new Big Biscuit Box of 69 KitKat and Toffee Crisp costs less than a Freddo". Edinburgh Live. Retrieved 2025-12-13.