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Vivolta

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Vivolta
CountryFrance
Broadcast areaFrance
HeadquartersIvry-sur-Seine, France
Programming
LanguageFrench
Picture format576i (16:9 SDTV)
Ownership
OwnerTélévista
(Altice (80%)[1]
Discovery Networks CEEMEA (20 %))
History
Launched10 December 2007; 18 years ago (2007-12-10)
FounderPhilippe Gildas
Gaspard de Chavagnac
Closed31 December 2018; 7 years ago (2018-12-31)
Links
Websitevivolta.supadu.com

Vivolta was a French pay-tv-channel devoted "to the art of everyday feminine living" launched on December 10, 2007 at 8:45am. The channel ceased operations on December 31, 2018 at midnight.[2]

History

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Created by Philippe Gildas and Gaspard de Chavagnac, Vivolta was operated by Télévista. Initially named Vista, the channel had to change its name before its launch,[3] due to a copyright dispute with the Microsoft giant for its Windows Vista software.[4]

Vivolta targeted the senior public segment (50 to 65 years),[5] considered to be more mobile than other age groups. In April 2010, the programming was revised to fit a younger and more feminine audience.

In March 2012, Discovery International France took a 20% stake in Télévista to accompany the latter in its bid to obtain a TNT (Télévision numérique terrestre en France) frequency and in strengthening the Vivolta channel.

Programming

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Vivolta presented itself as "the channel of the art of everyday feminine living",[6] since 2010 the company Televista has become beneficiary, three years after its launch.[7]

From 2010 to 2012, Vivolta programming dealt with practical and everyday questions about family, couple, well-being, psychology, home, and cooking. The core programming targeted women aged 25 to 49. Since September 2012, Vivolta had evolved its programming into lifestyle entertainment programs.

Broadcasting

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Vivolta was initially exclusive on CanalSat and Numericable until 2011 when it arrives at ADSL operators. Having a poor audience, it ceased broadcasting on satellite and on Canalsat on 31 March 2014.[8] It is no longer broadcast on SFR since 4 May 2015.[9]

Vivolta was broadcast on French ISP networks (Orange, SFR and Free), on certain cable networks in France, Belgium, Luxembourg and Switzerland (Numericable, BeTV) and on Proximus TV.

References

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  1. ^ "We are Altice" (PDF). altice.net.
  2. ^ (in French) ["[Brève] Vivolta arrête à la fin de l'année". 2018-11-26.]
  3. ^ (in French) « La nouvelle chaîne de Gildas s'appellera "Vivolta" » sur le blog de Jean-Marc Morandini, le 5
  4. ^ Pas de TeleVista pour Gildas mais Vivolta - Génération-NT, 6 novembre 2007
  5. ^ (in French) Serge Guérin « De "Notre Temps" à Vivolta" : de la segmentation à la représentation » Archived 2013-06-06 at the Wayback Machine, sur le site de la Revue Medias, September 2009
  6. ^ (in French) « Vivolta ne sera plus une chaîne "séniors" mais "féminine" » sur le blog de Jean-Marc Morandini, le 31 mars 2010
  7. ^ "Télévista sa : Comptes Sociaux 2010".[permanent dead link] sur le site societe.com, données d'April 2011
  8. ^ "Disparition de Vivolta sur CanalSat". communaute-espaceclient.canal-plus.com.
  9. ^ "Vivolta SFR".