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Vuelio

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Vuelio
Company typePublic
Industry
  • PR & media solutions
  • Media database
  • Media monitoring
  • Press release distribution
  • Campaign analysis
Founded1995; 31 years ago (1995)
HeadquartersLondon, UK
ParentPulsar Group
Websitewww.vuelio.com

Vuelio is a UK-based provider of media intelligence and communications software, offering tools for public relations, media relations, public affairs, and social media management.[1] The platform helps organizations plan, manage, and measure their communication activities and stakeholder engagement across journalists, influencers, and political figures.

Vuelio is headquartered in London, England. It is part of Pulsar Group (formerly Access Intelligence), an AIM-listed martech company that also owns brands Pulsar, and Isentia.[2][3] Vuelio serves over 3,500 communications and public affairs teams worldwide and is used by clients including corporations, PR agencies, public sector bodies, nonprofits, and SMEs.[4][5]

History

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In 2009, Pulsar Group (then Access Intelligence) merged two acquired businesses, Solcara's Spotlight and a company called Ether-Ray, into a new division, launching the Vuelio platform (under the name AIMediaComms) as a combined stakeholder relationship management software.[6] This repositioned the company as a provider of communications and public affairs software, building on their early focus on public sector clients and expanding into corporate communications.[7]

Throughout the 2010s, Vuelio grew through both product development and strategic acquisitions. A major turning point came in June 2015, when Vuelio acquired the UK operations of global PR software company Cision.[8][9] Cision had recently merged with Vocus, and the UK Competition and Markets Authority required Cision to divest its UK division to preserve competition.[10] The deal, completed on 24 June 2015, combined Vuelio with the Cision and Vocus UK businesses, giving Vuelio control of a portfolio of media data and PR tools in the UK market.[11] As part of this transaction, Vuelio became the exclusive UK provider of the CisionPoint and Vocus PR software platforms and integrated Cision's extensive journalist database with Vuelio's stakeholder engagement software.[12] This acquisition significantly expanded Vuelio's customer base and capabilities, effectively making the Vuelio brand the flagship communications platform of Access Intelligence in the UK.

In October 2018, Vuelio acquired ResponseSource, a UK-based journalism services company, for £5.5 million in a cash-and-shares deal.[13][14] ResponseSource, founded by former journalist Daryl Willcox in 1997, is known for its Journalist Enquiry Service, a platform where reporters request information or experts for stories.[15] The acquisition allowed Vuelio to offer its clients the ResponseSource Journalist Enquiry Service, enabling PR professionals to directly receive and respond to media requests and therefore media outreach opportunities.[16]

Products and services

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Vuelio provides a wide-ranging portfolio of products and services designed for public relations, media outreach, political communications, and reputation management. Its platform integrates multiple functions, from media contact management and press release distribution to news monitoring, political intelligence, and social media analysis, into a single software suite. Key products and features include:

Media database and media relations tools

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At the core of Vuelio is its extensive Media Database, which contains detailed profiles and contact information for journalists, editors, broadcasters, bloggers, and other influencers in the media.[17] This in-house researched database is often cited as one of the most comprehensive media contact resources in the UK, giving users access to thousands of media contacts across all industries and beats.[17] Vuelio was identified by the UK Competition Authority as one of the only three providers of a “full service” media contacts database in the UK (alongside Cision/Gorkana), underscoring its importance in the media intelligence market.[18] The database is continually updated to ensure accuracy and includes journalists, influential bloggers, podcasters, and content creators, as well as editorial calendars and outlet information.

Vuelio has tools for press release distribution and media outreach. Its News Distribution service allows users to create and send press releases and announcements to targeted lists of journalists and outlets directly through the platform.[17] Vuelio has an Online Newsroom module, which enables organizations to host a branded newsroom or media center on their website.[17]

Another of Vuelio's media relations tool is the Journalist Enquiry Service, which was incorporated into the platform after the ResponseSource acquisition in 2018.[19] This service circulates requests from journalists, broadcasters and influencers, as well as PR professionals: reporters seeking expert commentary, case studies, data, or interviewees can post queries which are then forwarded to relevant PRs through Vuelio/ResponseSource.

Vuelio includes a CRM-like system for PR contacts. Often referred to as Stakeholder Management or press office management, this feature lets users organize and track all their interactions with media contacts, political contacts, and other stakeholders in one database.[17]

Media monitoring and analytics

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Vuelio provides comprehensive media monitoring services that track an organization's coverage and mentions across traditional and digital media. The platform can monitor news across print publications, online news sites, broadcast channels (television and radio), and social media networks, giving users an overview of their media presence.[20] Vuelio includes media analysis and insights features to evaluate the effectiveness of communications.

Another feature related to monitoring is Vuelio Canvas, which the company introduced as an interactive way to visualize coverage. Canvas is described as an “interactive coverage wall” where users can design and share dashboards or collages of media coverage, social posts, and content in a visually appealing format.[21]

Political monitoring and public affairs

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Vuelio has a specialization in political communications and public affairs, offering tools for those who need to track government activity and engage with policymakers. Its Political Services comprise a Political Database of UK officials and an extensive political monitoring service. The Vuelio Political Database is often described as a "who's who" of UK politics, containing contact details and profiles for a wide range of political stakeholders.[22] This includes all Members of Parliament (MPs) in the UK Parliament, Members of the House of Lords, and officials in the devolved legislatures, as well as local government leaders (council leaders and chief executives), special advisers, and senior civil servants.

Vuelio's political monitoring service allows clients to monitor developments across the UK government and Parliament. This service tracks everything happening in the UK's political institutions, from Parliament debates, committees, and questions, to announcements from government departments, consultations, and regulatory updates.[22] A feature called Political Reports provides visual analytics of the political landscape.[22]

Notably, many public sector organizations and government agencies themselves use Vuelio to manage their communications; as of 2023, the platform was used by over 500 public sector bodies in the UK for media and political monitoring and stakeholder communications.[23]

References

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  1. ^ "Vuelio - Profile". www.cmswire.com. Retrieved 2025-12-29.
  2. ^ "Access Intelligence: CONFIRMATION OF NAME CHANGE & AIM RULE 26 WEBPAGE". Cbonds. Retrieved 2025-12-29.
  3. ^ News, Bdaily Business (2018-10-10). "Journo resource ResponseSource acquired in £5.5m deal". Bdaily Business News. Retrieved 2025-12-29. {{cite web}}: |last= has generic name (help)
  4. ^ Symcox, Jonathan (2018-10-10). "Listed tech firm to snap up ResponseSource". BusinessCloud. Retrieved 2025-12-29.
  5. ^ "Vuelio: Amplify Your Brand And Optimize Communications With Powerful Media And Political Public Relations Tools | Martech Zone". martech.zone. 2024-10-08. Retrieved 2025-12-29.
  6. ^ "Final Results (4101C)". ADVFN (in Brazilian Portuguese). Retrieved 2025-12-29.
  7. ^ "Final Results (4101C)". ADVFN (in Brazilian Portuguese). Retrieved 2025-12-29.
  8. ^ "Vuelio acquires assets of Cision UK | Vuelio". 2015-08-03. Retrieved 2025-12-29.
  9. ^ "Vuelio acquires Cision's UK operations for £1.3 million". www.prweek.co.uk. Retrieved 2025-12-29.
  10. ^ "PR Newswire is the missing piece for Cision, UK MD says". Communicate magazine. Retrieved 2025-12-29.
  11. ^ "Vuelio acquires assets of Cision UK | Vuelio". 2015-08-03. Retrieved 2025-12-29.
  12. ^ "Vuelio acquires assets of Cision UK | Vuelio". 2015-08-03. Retrieved 2025-12-29.
  13. ^ Boyd, Phoebe-Jane (2018-10-10). "Vuelio extends journalist network with acquisition of ResponseSource | Vuelio". Retrieved 2025-12-29.
  14. ^ News, Bdaily Business (2018-10-10). "Journo resource ResponseSource acquired in £5.5m deal". Bdaily Business News. Retrieved 2025-12-29. {{cite web}}: |last= has generic name (help)
  15. ^ Symcox, Jonathan (2018-10-10). "Listed tech firm to snap up ResponseSource". BusinessCloud. Retrieved 2025-12-29.
  16. ^ Boyd, Phoebe-Jane (2018-10-10). "Vuelio extends journalist network with acquisition of ResponseSource | Vuelio". Retrieved 2025-12-29.
  17. ^ a b c d e "Vuelio: Amplify Your Brand And Optimize Communications With Powerful Media And Political Public Relations Tools | Martech Zone". martech.zone. 2024-10-08. Retrieved 2025-12-29.
  18. ^ "GTCR / PR Newswire merger inquiry". GOV.UK. 2016-07-14. Retrieved 2025-12-29.
  19. ^ Boyd, Phoebe-Jane (2018-10-10). "Vuelio extends journalist network with acquisition of ResponseSource | Vuelio". Retrieved 2025-12-29.
  20. ^ "Vuelio: PR & Comms Software - Media Database, Monitoring and Distribution". 2023-11-08. Retrieved 2025-12-29.
  21. ^ "Vuelio PR, Media, Stakeholder and Political Services - Digital Marketplace". www.applytosupply.digitalmarketplace.service.gov.uk. Retrieved 2025-12-29.
  22. ^ a b c "Public Affairs | Political Monitoring & Contacts Database | Vuelio". 2016-10-28. Retrieved 2025-12-29.
  23. ^ "Vuelio PR, Media, Stakeholder and Political Services - Digital Marketplace". www.applytosupply.digitalmarketplace.service.gov.uk. Retrieved 2025-12-29.
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