WMVB
Frequency1440 kHz
BrandingLa Brava 96.1
Programming
FormatRegional Mexican
Ownership
OwnerEfrain Muniz-Campos
History
First air date
1953 (1953)
Former call signs
  • WMLV (1953–1958)
  • WMVB (1958–1980)
  • WREY (1980–1999)
Call sign meaning
Millville, Vineland, Bridgeton
Technical information[1]
Licensing authority
FCC
Facility ID56183
ClassD
Power
  • 460 watts day
  • 46 watts night
Transmitter coordinates
39°25′18.4″N 75°1′13.6″W / 39.421778°N 75.020444°W / 39.421778; -75.020444
Translator96.1 W241CS (Millville)
Links
Public license information
WebcastListen live
Websitelabrava961440.com

WMVB (1440 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Millville, New Jersey, United States, the station is owned by Efrain Muniz-Campos and features Hispanic programming.[2]

The station is a mostly local operation; the only syndicated program heard on the station was Jim Bohannon's America in the Morning news magazine. Local news and information was featured prominently on the station, including local talk, farm reports, religious programming, locally originated brokered programming, and a selection of niche music programs on weekends.

WMVB was formerly owned and operated by Richard Arsenault and Anita Arsenault between 1994 and 2000.

From 1980 to 1999, WMVB utilized the call letters WREY "Radio REY" and broadcast primarily Spanish language programming. WMVB originally signed on in 1953 as WMLV and shortly thereafter adopted the current WMVB callsign, which are believed to represent Millville, Vineland, and Bridgeton, the three largest cities in Cumberland County, New Jersey.

References

[edit]
  1. ^ "Facility Technical Data for WMVB". Licensing and Management System. Federal Communications Commission.
  2. ^ "WMVB Facility Record". United States Federal Communications Commission, audio division.
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