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Woolite
Product type
OwnerReckitt Benckiser
CountryUnited States
Introduced1951; 74 years ago (1951)
Previous ownersBoyle-Midway, American Home Products/Wyeth
TaglineClothes look new for longer
Websitehttps://www.woolite.us/

Woolite is an American brand of laundry detergent and cleaning products introduced in 1951.[1] The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.[2][3]

Products

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  • Woolite Everyday
  • Woolite Gentle Cycle
  • Woolite Darks
  • Woolite Delicates[4]
  • Woolite Baby[4]
  • Woolite with EverCare

References

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  1. ^ "About". Woolite. Retrieved December 17, 2025.
  2. ^ "COMPANY NEWS; PLAYTEX SELLS WOOLITE TO BISSELL FOR $62 MILLION (Published 2004)". September 28, 2004. Retrieved September 23, 2025.
  3. ^ "Bissell to buy Woolite Rug and Upholstery business from Playtex | FLOOR Trends & Installation". www.floortrendsmag.com. Retrieved September 23, 2025.
  4. ^ a b "Woolite Products: Laundry Detergent Products & Fabric Care". Woolite. Retrieved March 1, 2013.
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