Mitchum bu aha antiperspirant deodorant, nke ndi New York- based personal care company Revion nwere. A mara ya mara dika ndi mbụ zuru ahia ha nke oma, nke sweat blocking antiperspirant na izu ahia tagline,nke nwere ihe uru nke mmadu pughi icho eji ya me ihe.
Na June 16, 2022, nne na nna ya, Revlon, tinyere akwụkwọ maka Chapter 11 bankruptcy. [1]
Ụlọ ọrụ Revlon zụrụ Mitchum na Jenụwarị 1970. [2] [3] mbụ a maara dị ka Paris Toilet Company na mgbe ahụ Golden Peacock Company, ụlọ ọrụ ahụ bu usoro ihe ntecha zuru oke. [4] na-ekwu na Bill McNutt [1] bụ onye mepụtara ihe na-egbochi mgbaasị. Ngwaahịa ndị ọzọ Mitchum malitere, gụnyere "Esoterica" nke nyeere aka iwepu ntụpọ afọ. Tupu e ree ụlọ ọrụ ahụ na Revlon, ọ dịrị ruo ọgbọ abụọ ma nwee isi ụlọ ọrụ na Paris, Tennessee.
All versions of their product used to contain 20 percent of the antiperspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum sesquichlorohydrate 25 percent. They went on to release a Smart Solid line, a water-based solid with a differing texture from most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control."[Tinye edensibịa]
N'oge esemokwu mgbasa ozi nke afọ 1990 gbasara Arthur Scargill na-ejikwa ego nyere maka ndị na-egwupụta ihe na Britain, Mitchum jiri onyinyo nke onye ndú NUM, na-enweghị nkwenye ya, n'okpuru okwu "Mitchum, n'ihi na mgbe ị na-esi ísì!" [5] Scargill mere mkpesa na UK's Advertising Standards Association bụ ndị katọrọ mgbasa ozi ahụ dị ka "ihe na-adịghị mma". [6]