Nigerian Breweries

Nigerian Breweries
company, industry
Oge/afọ mmalite16 Novemba 1946 Dezie
kọntinentEluàlà Dezie
mba/obodoNaijiria Dezie
dị na ngalaba nhazi mpagharaLagos Dezie
nhazi ọnọdụ6°28′53″N 3°21′54″E Dezie
legal formpublic company Dezie
ọdịdị isi ụlọ ọrụLagos Dezie
ngwaahịa ma ọ bụ ihe emepụtarabeer, malt beer, Fayrouz Dezie
webụsaịtịhttp://www.nbplc.com Dezie
Map

Nigerian Breweries Plc, bụ nnukwu ụlọ ọrụ na-emepụta mmanya na Naịjirịa. Ọ na-ejere ahịa Naijiria na West Africa ozi.

Akụkọ ihe mere eme

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Afọ ndị mbụ

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Frank Samuel nke UAC bu ụzọ kwalite echiche nke iguzobe ụlọ ọrụ na-emepụta mmanya na Lagos tupu Agha Ụwa nke Abụọ. Mana ọ bụghị ruo mgbe agha ahụ kwụsịrị ka e mere ihe siri ike iji malite ọrụ dị otú ahụ. Ndị isi ahịa na ngalaba ahụ niile bụ ụdị ndị si mba ọzọ na enweghị biya a na-emepụta n'ógbè ahụ. UAC enweghị akụkọ ihe mere eme na ime biya, na-eduga ụlọ ọrụ ahụ ịbanye na nkwekọrịta teknụzụ na Heineken na itinye ego site na ụlọ ọrụ ndị ọzọ na Naịjirịa gụnyere John Holt, GBO, SCOA, CFAO na UTC bụ ndị niile nwere mmasị na ụlọ ọrụ ọhụrụ ahụ.[1] E hiwere ụlọ ọrụ Naịjirịa Breweries n'afọ 1946.

Iwu ụlọ ọrụ biya ahụ malitere na Iganmu, Lagos na afọ 1947 ma wuchaa ya na afọ 1949. Igbe mbụ nke akara ya, STAR Lager, wepụrụ akara karama nke ụlọ ọrụ biya ya na Lagos na June 1949. NBL jiri nyocha ahịa ndị ahịa ghọta ihe ahịa chọrọ ma mepụta usoro ahịa gburugburu STAR Lager nke jiri mgbasa ozi gosipụta njikọ dị n'etiti ịṅụ biya na ọgbara ọhụrụ.[1] Ọ bụ otu n'ime ụlọ ọrụ ndị mbụ iji nkà nyocha ahịa dị mgbagwoju anya na ịkpọsa akara Naijiria nke ukwuu.

Mmepe

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Star nwetara nduzi ahịa na afọ 1960 nke mere ka ọ dị mkpa iwu ụlọ ọrụ ndị ọzọ na Naịjirịa. Iji nweta ngwaahịa nye ndị na-azụ ahịa, ụlọ ọrụ ahụ nyere ikike ire akara ya na ndị na-ekesa ya ma wuo ụlọ nkwakọba ihe na ebe ndị dị mkpa n'ime mba ahụ. Ka ụlọ ọrụ ahụ na-agbasawanye na mpaghara ndị ọzọ, ọ guzobere ụlọ ọrụ ndị ọzọ dị ka Aba Brewery na afọ 1957 na Kaduna Brewery n'afọ 1963. Ka ọ na-erule n'afọ 1971, ụlọ ọrụ ahụ bụ otu n'ime ụlọ ọrụ kachasị ukwuu n'ime mba ahụ n'ihe gbasara itinye ego. N'afọ 1982, a gbakwunyere ụlọ ọrụ biya ọzọ na Ibadan. Na Septemba 1993, ụlọ ọrụ ahụ nwetara ụlọ ọrụ biya nke ise ya na Enugu, na n'ọnwa Ọktoba 2003, ụlọ ọrụ biya ya nke isii, nke dị na Ameke na Enugu. Ama Brewery malitere ịṅụ mmanya na 22 Machị, na afọ 2003 ma na 3 nde hectolitres bụ nnukwu ụlọ ọrụ na-aṅụ mmanya na Naịjirịa.[2]

Na mgbakwunye, NBL webatara mineral dị iche iche na-abụghị mmanya na ihe ọṅụṅụ na-atọ ụtọ n'okpuru akara Rainbow nke gụnyere, Krola, Tip Top Tonic Water na mmiri soda Sundowner. O webatara Gulder n'ahịa ma nweta ikike ịzụ ahịa lemon dị ilu na Schweppes na mba ahụ. N'afọ 1972, ọ rere ihe ọṅụṅụ na-abụghị mmanya na-aba n'anya.

N'afọ 1980, NBL ji nwayọọ nwayọọ mụbaa òkè ahịa ya nke ahịa ihe ọṅụṅụ na-aba n'anya na mmefu nke obere ụlọ ọrụ biya. N'afọ 1988, ụlọ ọrụ NBL ga-agafe usoro ntụgharị mgbe gọọmentị machibidoro mbubata ọka bali. Ụlọ ọrụ ahụ jiri enyemaka teknụzụ Heineken na usoro ntụgharị ahụ ma guzobe ugbo ọka na steeti Niger iji nye ọka a na-emepụta n'ógbè maka ụlọ ọrụ biya.[3]

Narị afọ nke 21

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N'afọ 2010, NBL nwetara ụlọ ọrụ biya site n'aka ndị Sona Group na-emepụta ihe ọṅụṅụ maltonic malt na ndị nwe biya Goldberg. Ụlọ ọrụ ndị ahụ gụnyere Sona Breweries na Ota na Kaduna na Life Breweries dị na Onitsha.[4] N'afọ 2014, ụlọ ọrụ ahụ jikọtara ya na Consolidated Breweries, ndị na-emepụta 33 mbupụ na Williams Dark Ale, njikọta nke onye isi ụlọ ọrụ ahụ bụ Heineken duziri.[5][6]

N'ọnwa Disemba, na afọ 2018, ụlọ ikpe Naijiria kpebiri na ụlọ ọrụ Naijiria na-emepụta mmanya ghọgburu ndị na-azụ ahịa ya site na ire Amstel Malt dị ka ngwaahịa shuga dị ala, nke bụ nkwupụta na-ezighị ezi.[7] N'ọnwa Machị, na afọ 2019, ụlọ ikpe dị elu nke Naịjirịa jụrụ ikpe nke Nigerian Breweries megide National Lottery Regulatory Commission (nke edepụtara na afọ 2018) nke rịọrọ Ụlọikpe ka ọ lelee ikike nke Lottery Commission gbasara nkwalite ahịa nye ndị na-azụ ahịa.[8] Ụlọ ọrụ Lottery Commission kpọgidere ụlọ ọrụ Naịjirịa Breweries maka ịrụ ọrụ lọtrị iwu na-akwadoghị dị ka akụkụ nke nkwalite ahịa.[9] N'afọ 2019, ndị nta akụkọ Olivier van Beemen na Femke van Zeijl nwetara ihe nrite De Tegel maka mkpughe ha banyere nrụrụ aka dị elu nke Nigerian Breweries.[10]

N'ọnwa Disemba, na afọ 2020, ụlọ ọrụ Naịjirịa na-emepụta biya na-atọ ụtọ Desperados.[11] N'ọnwa Ọgọstụ, na afọ 2021, Hans Essaadi ghọrọ onye isi oche ọhụrụ nke Nigerian Breweries.[12]

Ngwaahịa

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A na-etinye ọtụtụ n'ime ngwaahịa ndị ahụ na karama ndị a na-eweghachi ma ngwaahịa niile dị ugbu a na ite. A na-emepụta Fayrouz, Maltina na Amstel Malta na karama P.E.T.

Isi ụlọ ọrụ ahụ dị na Lagos.

Ihe ọṅụṅụ na-aba n'anya

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  • Star Lager (nke e wepụtara na 1949) Pale Lager
  • Gulder lager beer (1970) Pale Lager
  • Legend Extra Stout (1992) 6.5% ABV Extra Stout
  • Heineken Lager (June 1998) Premium Lager
  • Tiger Premium Lager Beer (2018)
  • Goldberg Lager (Ọktoba 2011)
  • Life Continental Lager (Ọktoba 2011)
  • Star Lite Lager (February 2014) Pale Lager
  • 33 Export Lager (Jenụwarị 2015)
  • Williams Dark Ale (Jenụwarị 2015)
  • Turbo King Stout (Jenụwarị 2015)
  • More Lager (Jenụwarị 2015)
  • Star Radler (July 2015) - ugbu a n'ụdị abụọ, Citrus na Red Fruits
  • Desperados (December 2020) Tequila- Flavoured Pale Lager
  • Ace Rhythm (September 2015)
  • Strongbow Cider (November 2015)

Ihe ọṅụṅụ na-enweghị mmanya na-aba n'anya

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  • Maltina (1976). (Na mbụ e wepụtara dị ka ihe ọṅụṅụ malt, ugbu a a na-eme ya n'ụdị atọ - Maltina Classic, Maltina Vanilla, na Maltina Pineapple)
  • Amstel Malta (1994).
  • Amstel Malta Ultra (2020)
  • Fayrouz, na pear, pineapple na ụtọ dị iche iche (2006)
  • Climax Ihe ọṅụṅụ Ike2010)
  • Malta Gold (Ọktoba 2011)
  • Himalt (Jenụwarị 2015)

Hụkwa

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  • Ndepụta biya na ụlọ mmanya na Naịjirịa

Ihe odide

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  1. ↑ 1.0 1.1 Heap. "A "Star" is Born: Marketing Beer in Nigeria in the 1950s" (in en). 
  2. ↑ Nigerian Breweries' Enugu Plant produces at full capacity, employs 1000 staff. Retrieved on 22 April 2015.
  3. ↑ Utomi (1998). Managing uncertainty : competition and strategy in emerging economies. Ibadan: Spectrum Books Ltd, 399–401. ISBN 9780290028. OCLC 40592019. 
  4. ↑ Stiff competition made us sell our breweries to Nigerian Breweries Plc, says Sona Group MD (en-US). Beverage Industry News (NG) (2016-11-18). Retrieved on 2019-01-20.
  5. ↑ Nigerian Breweries finalizes merger with Consolidated Breweries (en-US). Beverage Industry News (NG) (2015-01-01). Retrieved on 2019-01-20.
  6. ↑ Lauren Eads, Heineken to merge Nigerian breweries, Thedrinksbusiness.com, 12 May 2014
  7. ↑ Dipo Olowookere, Nigerian Breweries Tricked Consumers on Low Sugar Inscription—Court, Businesspost.ng, 15 December 2018
  8. ↑ Jesusegun Alagbe, Court dismisses NECA, Nigerian Breweries’ suit against lottery commission, Punching.com, 28 March 2019
  9. ↑ 'Beer wars': big brewers target Nigerian drinkers, France24.com, 10 February 2019
  10. ↑ Oladeinde Olawoyin, Nigerian Breweries reacts to corruption report, Premiumtimesng.com, 5 September 2019
  11. ↑ Nigerian Breweries introduces exciting new Tequila-Flavoured Beer, Desperados, Encomium.ng, 16 December 2020
  12. ↑ Adepeju Adenuga, New CEO resumes duty at Nigerian Breweries, Punchng.com, 4 August 2021

Njikọ mpụga

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Templeeti:Heineken International