Capcut

CapCut, known in China as JianYing (Chinese: 剪映; pinyin: Jiǎnyìng) and formerly worldwide as ViaMaker, is a Chinese short-form video editing app. It was created by ByteDance, who owns its sister app TikTok.

History

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CapCut was first released in China in 2019. At first, it was available for iPhone and Android. In 2020, it was renamed to CapCut (formerly ViaMaker internationally) and became available internationally. It later expanded to include web and desktop versions for Mac and Windows.

In 2022, CapCut reached 200 million active users. According to The Wall Street Journal, in March 2023, it was the second-most downloaded app in the U.S., behind that of Chinese discount retailer Temu. CapCut had over 1 billion downloads on the Google Play Store as of 2022.

Features

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The free version of CapCut has multiple features. They include speed options for adjusting the duration of clips. The Auto Captions tool can be used to generate video captions that can be edited within the app. However, it is no longer a free feature with the latest updates.

CapCut supports basic video editing functions. These include editing, trimming, and splitting clips. It allows the addition of new clips to projects but is limited to single-layer editing. However, the app supports overlay options that enable additional effects, including multi-layer editing. Users can also use many types of effects such as trending, opening and closing, nightclub, retro, glitch and distortion, vlog 3D, cartoon, dark and split. Users can export or save completed projects directly to different social media platforms.

Capcut Pro

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Capcut Pro was released in 2023. It features things like pro effects, pro tools, and other things included with pro at the time not a lot of things were using pro.

Around the middle of 2024, people started removing the app after they've been trying to make everything pro which angered many of the users. Eventually, the app lost half of its users.[source?]

Capcut for Business

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Many businesses use Capcut for making ads for their business along with using TikTok to promote and put the ads in.

Capcut offers many options for businesses as well as using business mode which comes with business sounds to avoid copyright from using them for commercial use.

Businesses use Capcut to normally edit as well. With such a free and easy editor their edits will help them boost popularity. This is why Capcut adores business.

TikTok/Capcut ban

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On January 18 around 7:30-7:50, Capcut was unavailable due to the ban signed by former president Joe Biden. There was a message saying "Capcut is temporarily unavailable" with a note on the bottom.

This ban would mean businesses wouldn't be able to create edits, ads, or use AI to design curtain products. This got so much backlash from this decision, but it wouldn't take long for the main app ban the bill had tried banning, TikTok would follow up being banned around 8:30 literally an hour after Capcut. On January 19 around 8:00 am, Capcut returned after Donald Trump said he would extend the deadline by 75 days. Users then saw a message about how they are back online with media covering about it.

References

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