Poundland
Poundland is a British chain store founded in 1990. When it started it sold most things at the single price of £1, including clearance items and branded goods. The first pilot store opened in December 1990 following numerous rejections by landlords who were worried about a single-price store. About 7 million customers shopped in Poundland every week in 2016. They were mostly poorer women.[1]
They carried on using the slogan: "Yes, Everything's £1!", after they started selling items for more than £1 from the mid-2010s onwards. The Advertising Standards Authority received complaints that the slogan was misleading and ordered them to stop.[2]
They opened their 200th store in 2009.[3]
Steinhoff International bought the company for £610 million.in 2016.[4]
References
[change | change source]- ↑ "Poundland profits as thrifty shoppers look after pennies". The Irish Times. Retrieved 2023-08-20.
- ↑ Jefferson, Ed (2015-03-04). "Poundland are in trouble for selling things that cost more than a pound". mirror. Retrieved 2023-08-20.
- ↑ "Corrie star to open 200th Poundland". Digital Spy. 2008-11-26. Retrieved 2023-08-20.
- ↑ Pratley, Nils (2016-07-13). "Poundland's bid decision is fine – but please don't use Brexit as the excuse". The Guardian. ISSN 0261-3077. Retrieved 2023-08-20.