ShoeDazzle
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | March 19, 2009 |
| Founder |
|
| Headquarters | El Segundo, California, U.S. |
Key people |
|
| Products | Shoes, accessories, clothes |
| Parent | TechStyle Fashion Group |
ShoeDazzle is an American online fashion subscription service. It is based in El Segundo, California. Each month, the company debuts a selection of shoes, handbags and jewelry. It provides its members with a showroom based on their fashion preferences.[1][2]
The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.[1] In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.[3]
References
[change | change source]- ↑ 1.0 1.1 "Kim Kardashian's ShoeDazzle gets $40 million financing". Los Angeles Business. 17 May 2011. Retrieved 15 August 2012.
- ↑ Boyd, E.B. (29 March 2012). "ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering". Fast Company. Retrieved 15 August 2012.
- ↑ Novellino, Teresa (22 August 2013). "Why the JustFab-ShoeDazzle merger was a fashion do". UpStart Business Journal. Retrieved 9 September 2013.
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