Thor Steinar is a German clothing company. It trades as Thor Steinar Mediatex GmbH which is a subsidiary of International Brands General Trading based in Dubai.
In Germany, it is considered that the company is closely associated to neo-Nazism by the Verfassungschutz of the state of Brandenburg.[1] In German media, the brand is oftenly discussed in the light of this association. Wearing Thor Steinar clothes is expressly forbidden in the Bundestag, in the Landtage of Mecklenburg-Vorpommern and Saxony and in many football stadiums.[2]