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Adobe Express

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Adobe Express
DeveloperAdobe
Initial releaseMay 19, 2016; 9 years ago (2016-05-19) as Adobe Spark
Operating systemdownloads
Websiteadobe.com/express

Adobe Express, formerly Adobe Spark and later Creative Cloud Express, is a content creation tool developed by Adobe.[1][2][3] It is a cloud-based design platform where users can create videos, PDF documents, web pages, graphics and other digital assets. It is aimed at mainstream users, not professional graphic designers.[2]

History

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There were three mobile apps that were predecessors to Adobe Express, including Adobe Post for creating social media, Adobe Slate for creating magazine and photo album-style content, and Adobe Voice for combining voice recordings with illustrations. In 2016, Adobe unified these apps under the Adobe Spark name and added a web version.[4] In 2021, the application was relaunched as Adobe Creative Cloud Express,[3] which was renamed to Adobe Express. In 2023, Adobe launched Adobe Express for Enterprise,[5] and later that year, incorporated generative artificial intelligence (AI) into the product.[6]

In October 2022, Adobe announced a collaboration with Wix to extend Adobe Express capabilities to Wix users.[7] Adobe has also partnered with several organizations and companies, including Etsy, Meta and Mastercard.[8]

In May 2023, Google collaborated with Adobe to enable Gemini users to generate images via Adobe Firefly and then modify them using Express.[9][10]

References

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  1. ^ Rogers, Nadine (20 October 2022). "Adobe Express innovations make content creation easy and productive". FutureFive New Zealand. Retrieved 28 September 2023.
  2. ^ a b Lardinois, Frederic (13 December 2021). "Adobe launches Creative Cloud Express, an update to Adobe Spark". TechCrunch. Retrieved 28 September 2023.
  3. ^ a b May, Tom (15 December 2021). "Adobe launches Creative Cloud Express and confuses everyone: here's the skinny". Digital Camera World. Retrieved 28 September 2023.
  4. ^ Perez, Sarah (19 May 2016). "Adobe debuts Spark, a suite of mobile and web tools that lets anyone create visual content". TechCrunch. Retrieved 26 October 2023.
  5. ^ Weatherbed, Jess (21 March 2023). "Adobe Express for Enterprise improves creative collaboration". The Verge. Retrieved 29 May 2024.
  6. ^ Weatherbed, Jess (16 August 2023). "Adobe Express rolls out new generative AI features". The Verge. Retrieved 29 May 2024.
  7. ^ Rogers, Nadine (21 October 2022). "Teaming with Wix and introducing the Adobe Express Embed SDK". CMOtech Asia. Retrieved 26 October 2023.
  8. ^ Condon, Stephanie (17 October 2022). "Adobe courts SMBs with the help of Etsy, Meta, Mastercard". ZDNET. Retrieved 24 October 2023.
  9. ^ Wiggers, Kyle (10 May 2023). "Google partners with Adobe to bring art generation to Bard". TechCrunch. Retrieved 28 September 2023.
  10. ^ "Adobe partners with Google to bring AI image generation capabilities to Bard". The Indian Express. 8 June 2023. Retrieved 28 September 2023.
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