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CartoonNetwork.com was Cartoon Network's official website, active from 1998 to 2024. Throughout its existence, it housed games, minisites for its shows, an online store (Cartoon Network Shop), and, in the past, Web Premiere Toons and Cartoon Orbit. The website changed its format several times since its inception, and shut down in 2024, since then, it redirects to Cartoon Network hub on HBO Max.

History

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Early years

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Cartoon Network registered its official website, CartoonNetwork.com, on January 9, 1996. It officially launched on July 27, 1998;[1] simultaneously, its existing AOL channel that had been in operation since 1996 was upgraded.[2] Sam Register served as Cartoon Network Online's senior vice president and creative director from 1997 to 2001,[3] and Rob Sorcher served as executive vice president and head of Cartoon Network Online.[4] In its early years, small studios partnered with the network to produce exclusive "Web Premiere Toons", short cartoons made specifically for CartoonNetwork.com.[5] More about animation was included in the "Department of Cartoons", which featured storyboards, episode guides, backgrounds, sound and video files, model sheets, production notes, and other information about shows on the network. In January 1999, the Department of Cartoons showcased the "MGM Golden Age Collection", most of which had not been published or even seen in more than 50 years.[6] Among the earliest exclusives were a special The Flintstones-themed minisite tied in with a week-long event celebrating the best episodes of the series in August 1998,[7] a Scooby-Doo minisite for October that year[8] and never-before seen artwork of MGM's animation from January 18, 1999, which was inserted in the Department of Cartoons for a week.[9]

Cartoon Network launched Cartoon Orbit, an online gaming network characterized by digital trading cards called "cToons", in October 2000.[10] The game officially ended on October 16, 2006.

In October 2000, CartoonNetwork.com outdid its rival Nickelodeon's website in terms of unique users, scoring 2.12 million compared to Nick.com's 1.95 million.[11] The website by 2001 was beginning to converge with the linear channel, owing largely to Cartoon Network developing the website on its end, rather than using a subsidiary like its competitors. Toonami also started to make good use of the website from September 18, 2000, with its Total Immersion Events.[12]

2002 reface

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Cartoon Network did a major reface to its website in July 2002, dividing the site into four core categories: Play, Watch, Orbit and Shop. On the week of its relaunch, the site had a record 105 million visits.[13] October saw the release of Trick-or-Treat Beat, part of the Trick-or-Treat for UNICEF fund-raising campaign, featuring several Cartoon Network characters.[14] The website hosted next-day repeats of Star Wars: Clone Wars upon its premiere in October 2003.[15]

2004 reface

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The 2004 reface of the website saw it move away from the previous HTML-friendly layout and adopt one predominantly using Flash.[16] As of year-end 2004, the website hosted over 110 free online games and 12 paid PowerPlay Games. That year saw a record 1.6 billion game plays.[17]

2006 saw the introduction of Toonami Jetstream with Viz Media[18] and Cartoon Network Video for its comedy titles.[19] Battle Arena, based on the Ben 10 series, was the first to use PlayStation 3's browser.[20] That year, the total number of game plays surpassed the 2 billion mark.[21]

In July 2007, Nielsen ratings data showed visitors spent an average of 77 minutes on the site, surpassing the previous record of 71 minutes set in 2004, and the site ranked 26th in terms of time spent for all US domains.[22][23]

Shutdown

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On August 8, 2024, CartoonNetwork.com was closed down and was redirected to the Cartoon Network channel hub of the streaming service Max. Regarding the closure of the network's website, a Cartoon Network spokesperson stated "we are focusing on the Cartoon Network shows and social media where we find consumers are the most engaged and there is a meaningful potential for growth".[24][25] Gizmodo reported that this shutdown not only removes "an archive of clips" and "free access to series" but also the website "hosted years of beloved flash games relating to its shows. While many have been erased over the years through various site redesigns–and archived elsewhere for nostalgic fans–at least some of the current archives are still accessible via international versions of the Cartoon Network website in regions where Max is currently unavailable".[26]

CartoonNetworkYA.com

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CartoonNetworkYA.com was a Spanish-language translation of the main website, carting the US Hispanic audience.[27] Exclusive content was limited, one of these actions included the hypothesis of releasing the El Santo series in 2007, with the signing of an agreement in April that year.[28]

Cartoon Network Video

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Cartoon Network Video was an advertising-supported website that existed between 2006 and 2012. By 2007, it had amassed a weekly average of 2.2 million streams since launch.[21] A mobile app was released on December 17, 2010.[29]

Reference

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  1. ^ "The Toons Are Taking Over the Web with Launch of CartoonNetwork.com". Time Warner. July 27, 1998. Archived from the original on February 2, 2014. Retrieved June 5, 2013.
  2. ^ Tedesco, R. (1998). Cartoon Net launches Website, upgrades on AOL. Broadcasting & Cable, 128(31), 45.
  3. ^ DeMott, Rick (November 27, 2007). "Register Inks Deal with Warners". Animation World Network. Archived from the original on January 24, 2022. Retrieved January 19, 2013.
  4. ^ Janczewski, William (March 1999). "CartoonNetwork.com: The Cartooning of the Net". Animation Magazine. Vol. 13, no. 3. p. 21. ISSN 1041-617X.
  5. ^ Burr, Ty (April 9, 1999). "Now Playing on a PC Near You". Entertainment Weekly. Archived from the original on May 22, 2013. Retrieved January 19, 2013.
  6. ^ "CartoonNetwork.com to Showcase Never-Before-Published Animation from MGM's Golden Age Beginning January 18". Business Wire. January 19, 1999. Archived from the original on February 1, 2014. Retrieved November 15, 2013 – via The Free Library.
  7. ^ Business & Entertainment Editors/Multimedia Writers. (1998, Aug 11). Ted Turner and Crew Shout "Yabba-Dabba-Doo!" in Celebration of Top "Flintstones" Episodes at CartoonNetwork.com. Business Wire
  8. ^ Feature, &. E. E. (1998, Oct 07). Tricks, Treats and "31 Days of Scooby-Doo" Featured at CartoonNetwork.com Throughout October. Business Wire
  9. ^ Business, &. E. E. (1999, Jan 19). CartoonNetwork.com To Showcase Never-Before-Published Animation from MGM's Golden Age Beginning January 18.
  10. ^ "CartoonNetwork.com to Launch Cartoon Orbit". Time Warner. September 12, 2000. Archived from the original on February 2, 2014. Retrieved March 16, 2009.
  11. ^ Kempner, Matt (December 15, 2000). "Cartoon Network Is Adding Punch to Its Online Presence". The Atlanta Journal-Constitution.
  12. ^ Come Together: Online and On-Air Converge on CartoonNetwork.com
  13. ^ Broadband Bulletin. (2002). Cablefax, 13(136), 1.
  14. ^ "UNICEF and Cartoon Network Launch First-Time Partnership for Annual Trick-or-Treat for UNICEF" (Press release). Time Warner. August 28, 2002. Archived from the original on 2016-01-04. Retrieved 2013-06-05.
  15. ^ Snider, M. (2003, Nov 07). 'Star Wars' goes animated tonight. USA Today
  16. ^ CartoonNetwork.com & AdultSwim.com　Sibling Websites succeed through simplicity
  17. ^ From On-Air to Online and Back Again
  18. ^ "Press Release: Cartoon Network and VIZ Media Announce Broadband Joint Venture, Toonami Jetstream | ComiPress". www.comipress.com. Retrieved 2024-03-01.
  19. ^ Digital Directions: Indies Follow Majors' Lead
  20. ^ Media Innovations, Leaping From Lab to Screen
  21. ^ a b The Notebook That Reveals How Cartoon Network Talked About Its Shows 10 Years Ago
  22. ^ Ball, Ryan (August 23, 2007). "CartoonNetwork.com Hits Visitor High". Animation Magazine. Archived from the original on October 23, 2012. Retrieved December 28, 2012.
  23. ^ DeMott, Rick (August 24, 2007). "CartoonNetwork.com Sets Sticky Record". Animation World Network. Archived from the original on January 24, 2022. Retrieved December 28, 2012.
  24. ^ Spangler, Todd (August 9, 2024). "Cartoon Network Website Shuts Down, Warner Bros. Discovery Kicks Visitors Over to Max". Variety. Archived from the original on August 9, 2024. Retrieved August 9, 2024.
  25. ^ Porter, Rick (August 9, 2024). "Cartoon Network Website Shut Down by Warner Bros. Discovery". The Hollywood Reporter. Archived from the original on September 22, 2024. Retrieved August 9, 2024.
  26. ^ Whitbrook, James (August 9, 2024). "Warner Bros. Scrubs Cartoon Network Website, Erasing Years of History". Gizmodo. Archived from the original on August 9, 2024. Retrieved August 9, 2024.
  27. ^ No Matter What You Speak
  28. ^ Cartoon Network presenta a El Santo en AHAA
  29. ^ Cartoon Network Launches Free Mobile Apps