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Draft:Sunfeast
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Submission declined on 22 January 2026 by ChrysGalley (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 22 January 2026 by AlphaCore (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by AlphaCore 4 days ago. | |
Comment: Sources do not work. Use of AI / LLM is not allowed for articles written from scratch. ChrysGalley (talk) 15:55, 22 January 2026 (UTC)
- Comment: Primary sources cannot establish notability. Also, I suggest rewriting in WP:NPOV as it reads like an Ad. AlphaCore talk 13:56, 22 January 2026 (UTC)
 | This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Last edited by Blazeboy124 (talk | contribs) 17 hours ago. (Update)
This draft has been submitted and is currently awaiting review. |
 | |
| Product type | Brand |
|---|---|
| Owner | ITC Limited |
| Country | India |
| Introduced | July 2003 |
| Markets | India, International |
Sunfeast is an Indian brand of food products owned by the conglomerate ITC Limited. Established in 2003, the brand initially operated within the biscuits market and has since expanded into product categories including cookies, cakes, instant noodles, and dairy beverages.[1]
History
[edit]In July 2003, ITC Limited entered the biscuits market under the brand name Sunfeast. The launch was part of the company's strategy to expand its fast-moving consumer goods (FMCG) portfolio.[2] The initial product range included glucose, Marie, and cream biscuits.
In September 2010, the brand entered the instant noodles segment with the launch of "Sunfeast YiPPee!", competing directly with Nestlé's Maggi.[3]
In subsequent years, the brand diversified into the premium cookie segment with "Dark Fantasy" (September 2010) and the dairy beverage market with "Sunfeast Wonderz Milk" (2018).[4] [5]
Marketing and branding
[edit]The brand used an mascot called Sunny, later on after the rebranding of the logo in 2010, they removed the mascot and started using brand ambassadors like Shah Rukh Khan for the Dark Fantasy range and M.S Dhoni for the YiPPee! range.
Between 2005 and 2008, the brand was the title sponsor of the Sunfeast Open, an international WTA Tour tennis tournament held in Kolkata. In late 2025, Sunfeast Marie Light initiated the "Missing Wife" social campaign about husbands who don't add their wife's names in their nameplate. They added billboards around Bengaluru.[6]
Market position
[edit]In the Indian biscuit market, Sunfeast competes primarily with Parle and Britannia. According to industry data, Sunfeast holds a significant share in the cream biscuits and cookies segments. In the instant noodles category, Sunfeast YiPPee! has established itself as the second-largest brand in India by market share.[7]
Manufacturing and operations
[edit]The brand's products are manufactured through a combination of company-owned Integrated Consumer Goods Manufacturing and Logistics (ICML) facilities and third-party contract manufacturing units. As of 2024, Sunfeast products are distributed through over 6 million retail outlets in India and exported to more than 50 countries.[8]
References
[edit]- ^ "History and Evolution". itcportal.com.
- ^ %20range%20of%20biscuits,gratifying%20aspects%20of%20the%20product. "ITC launches "Sunfeast range of biscuits". 2003-07-30.
- ^ "What is Yipee Magic Masala Noodles and Wai Wai Majedaar Masala Noodles copyright infringement battle all about? Read on..." SCC Online Times. October 14, 2021.
- ^ "ITC expands its dairy portfolio with 'Sunfeast Wonderz Milk' range of dairy beverages". Best Media Info. June 10, 2019.
- ^ Joshi, Devina. "Sunfeast Dark Fantasy: A feast for the senses?". afaqs!. Archived from the original on September 26 2020.
{{cite web}}: Check date values in:|archive-date=(help) - ^ "Sunfeast Marie Light's 'Missing Wife' highlights household equality". Best Media Info. September 8, 2025.
- ^ "Biscuit war: Britannia steals the march over Sunfeast, Parle". The Economic Times. 2013-03-05.
- ^ "Sunfeast's Marketing Success in India". Marketing Monk. 2024-10-29.
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