Easypaisa

easypaisa

Company type	Private
Industry	Banking
Founded	October 2009; 16 years ago (2009-10)
Headquarters	Karachi, Pakistan
Key people	Jahanzeb Khan (CEO)
Products	Digital wallet
Website	easypaisa.com.pk

Easypaisa Bank Limited, stylized as easypaisa, is a Pakistani digital bank based in Karachi.^[1] It provides services such as mobile wallet, mobile payments, and branchless banking.^[2][3]

History

The picture shows an EasyPaisa debit card powered by UnionPay. The card number and name are usually at the front.

Easypaisa was founded in 2009 by Telenor Microfinance Bank as a money transfer service via USSD (Unstructured Supplementary Service Data) channels.^[4] Telenor Microfinance Bank was originally founded as Tameer Microfinance Bank, which was acquired by Telenor Pakistan in 2008.^[5] Later, in 2018, Ant Group acquired a stake in Telenor Microfinance Bank via its subsidiary Ant Financial.^[6] In its early years, Easypaisa followed an over-the-counter (OTC) model, users could transact without maintaining a wallet account. By 2011, around 1.3 million customers had conducted 1.9 million transactions worth US$39.2 million in flows.^[7] As of 2012, it had processed over 100 million transactions with throughput exceeding US$1.4 billion.^[8]

During the COVID-19 pandemic, digital adoption of financial services increased significantly. By 2020, Easypaisa’s active app user base had grown to around 3.44 million, an increase of approximately 54% compared to the previous year. While its annual transaction value rose by about 64% to reach PKR 1.5 trillion.^[9]

By the end of the 2023 financial year, Easypaisa had processed more than 2.1 billion transactions with a total value exceeding PKR 7 trillion. The platform recorded 9.6 million monthly active users, a year-on-year increase of 32%, while its parent company, Telenor Microfinance Bank, reported a user base of over 13 million.^[10] In the same period, the service was migrated to a cloud-native platform as part of the bank’s broader digital transformation.

Easypaisa has also played a role in charitable and humanitarian activities. Between June and November 2022, the platform facilitated more than 400,000 donation transactions worth over PKR 100 million, supporting national flood relief efforts.^[11]

In January 2023, Easypaisa introduced a debit card service for account holders, issued in collaboration with UnionPay.^[12] Two years later, in January 2025, the company received Pakistan’s first digital bank licence from the State Bank of Pakistan and subsequently announced the commencement of commercial operations.^[13][14]

See also

• JazzCash

References

1. Aurangzeb, Hamza (24 February 2025). "Pakistan's first digital bank is here". Profit by Pakistan Today.
2. "رقم کی منتقلی: دیہاڑی دار طبقے کے لیے 'فن ٹیک' ایک نعمت". Independent Urdu. 5 November 2020.
3. Riaz, Rohama (12 September 2018). "Are e-wallets the future of transaction in Pakistan? It's likely". dawn.com.
4. Ali, Kalbe (31 May 2021). "Cash wallets are the future of fintech". dawn.com.
5. "Telenor acquires Tameer Bank". Business Recorder. 18 March 2016.
6. "Telenor Bank: Chinese group to invest $184.5m". The Express Tribune. 14 March 2018.
7. "Telenor's Easypaisa Penetrating Pakistan's Poor, Unbanked …". NextBillion. Retrieved 7 October 2025.
8. "Easypaisa: Mobile Money Innovation in Pakistan" (PDF). GSMA / Telenor. Retrieved 7 October 2025.
9. "Pakistan ready to adopt digital financial solutions on large scale, says easypaisa CEO". The Nation. 6 April 2021.
10. "Ericsson upgrades TMB's easypaisa to cloud native platform". DevelopingTelecoms. 30 September 2024. Retrieved 7 October 2025.
11. "Easypaisa: enabling flood relief donation in Pakistan". Ericsson. Retrieved 7 October 2025.
12. "Easypaisa launches debit card". Dawn. 17 January 2023. Retrieved 17 January 2025.
13. "Easypaisa Bank gets digital bank licence". Dawn. 29 January 2025. Retrieved 7 October 2025.
14. "'easypaisa' announces commercial operations". Business Recorder. 29 January 2025. Retrieved 7 October 2025.