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Enhanced water
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Enhanced water or flavored water is a category of non-carbonated beverages marketed as water with added ingredients such as flavoring, sweetener, and vitamins and minerals.
Manufacturers of soft drinks and bottled water sell enhanced water brands including Aquafina Flavorsplash, Propel, SoBe (by PepsiCo), flavored Dasani (by The Coca-Cola Company), Smartwater, and VitaminWater (by Coca-Cola subsidiary Glaceau).
Enhanced waters are generally marketed as health drinks, and generally contain less or no sugar compared to non-diet soft drinks. However they are not always sugar-free. For example a 500 mL bottle of Vitaminwater contains 22 g sugar, 44% of the daily value.[1] In 2011, the UK's Advertising Standards Authority ruled it was misleading to advertise Vitaminwater as "nutritious" due to the high sugar content,[2] and in 2009 Coca-Cola settled a class action lawsuit brought by the Center for Science in the Public Interest over deceptive health claims in the Vitaminwater advertising.[3]
In 2007, enhanced water was the fastest-growing segment among still beverage sales.[4] In 2001, flavored and enhanced water sales were estimated $80 million, and 2002 proved even more successful with $245 million in sales.[5] The U.S. wholesale market for enhanced water was $170 million in 2004.[6]
Brands
[edit]| Brand | Flavors | Calories per 8 US fl oz (240 ml) serving | Servings per container |
|---|---|---|---|
| Aquafina Flavorsplash | Grape, Wildberry, Strawberry-kiwi, Raspberry, Peach-mango, Lemon | 0 | 2.5 |
| Ayala's Herbal Water | Lemongrass mint vanilla, Lavender mint, Lemon verbena geranium, Cloves cardamom cinnamon, Cinnamon orange peel, Ginger lemon peel | 0 | 2 |
| Clearly Canadian | Mountain Blackberry, Orchard Peach, Wild Raspberry, Black Cherry | 25 | 4 |
| Dasani flavored water | Lemon, Strawberry, Grape, Raspberry | 0 | 2.5 |
| Fruit 2o Essentials | Cranberry Raspberry, Strawberry Kiwi, Peach Mango, Cherry Acai, Citrus, Blueberry Pomegranate | 0 | 2.5 |
| Hint | Cucumber, Raspberry-lime, Blackberry, Honeydew Hibiscus, Mango-grapefruit, Pomegranate-tangerine, Watermelon, Lime, Strawberry-kiwi, Pear | 0 | 2 |
| Skinny Water[7] | Orange Cranberry Tangerine, Lemonade Passion Fruit, Raspberry Pomegranate, Goji Fruit Punch, Acai Grape Blueberry, Peach Mango Mandarin | 0 | 2.5 |
| Metromint | Peppermint, Spearmint, Lemonmint, Orangemint, Chocolatemint, Cherrymint | 0 | 2 |
| Obrilo[8] | Sour Apple, Lemonade, Orange Squeeze, Lemon Lime, Blueberry Lemonade, Cherry Limeade, Grape Drink, Passion Fruit Orange Guava, Wonder Melon, Berry | 0 | |
| Owater | Original, Wild berries, Lemon & lime, Peach, Strawberry, Mandarin orange | 0 | 2.5 |
| Powerade | Orange Mountain berry blast Fruit punch Grape Lemon lime Sour melon White cherry Strawberry lemonade Mystic mountain blueberry | ||
| Powerade Zero | Mixed berry Grape Strawberry Lemon lime Orange | ||
| Propel | Lemon, Berry, Grape, Kiwi-strawberry, Blueberry-pomegranate, Black-cherry, Peach-mango | 0 | 2.5 |
| SoBe Lifewater | Agave Lemonade, Goji Melon, Orange Tangerine, Strawberry Kiwi, Pomegranate Cherry, Blackberry Grape | 40 | 2.5 |
| SoBe Lifewater zero | Cherimoya Punch, Strawberry Dragonfruit, Yumberry Pomegranate, Fuji Apple Pear, Black and Blue Berry, Mango Melon, Acai Fruit Punch | 0 | 2.5 |
| Twist Organics | Mandarin white tea, Marionberry, Mandarin, Peach, Lemon, Pomegranate blueberry, West indies lime, Mango acai | 10 | 2.5 |
| VitaminWater | Dragonfruit, Acai-blueberry-pomegranate, Fruit Punch, Orange-orange, Kiwi-strawberry, Grape, Raspberry-apple, Tropical Citrus, Lemonade, Berry-cherry, Grape-blueberry, Jackfruit-guava | 50 | 2.5 |
| VitaminWater Zero | Grape-Raspberry, Mixed Berry, Acai-Blueberry-Pomegranate, Peach-Mandarin, Orange, Green Tea, Lemonade, Dragonfruit, Fruit Punch, Strawberry-Kiwi, Strawberry-Guanabana | 0 | 2.5 |
| WaddaJuice | Apple, Wild berry, White grape | 50 | 1 |
| Zing Anything | Blackberry-Mint, Ginger-Peach, Orange, Lemon, Lime, Strawberry-Cucumber | 0 | 2.5 |
Ingredients
[edit]Ingredients used as enhancements in the water include hydroxycitric acid, chromium picolinate, epigallocatechin gallate, potassium, vitamin C, vitamin B6 and vitamin B12.
See also
[edit]References
[edit]- ^ "vitaminwater® flavors, ingredients, & nutrition facts | Coca-Cola US". www.coca-cola.com. Retrieved 2025-11-16.
- ^ "Advert for Coca-Cola Vitamin Water 'misled public'". BBC News. 19 January 2011. Retrieved 20 November 2015.
- ^ LaFreniere, Melissa (2015-10-02). "Coca-Cola Reaches Vitaminwater Label Class Action Settlement". Top Class Actions. Retrieved 2025-11-16.
- ^ "2007 US Bottled Water Sales Statistics". Retrieved 2008-12-12.
- ^ Schaarsmith, Amy McConnell (March 26, 2006). "Battle of the Bottles: 'Enhanced' waters can promote hydration but at a cost". Pittsburgh Post-Gazette. Retrieved 2010-11-08.
- ^ Van Deusen, Amy (January 9, 2006). "Swimming in a Crowded Pool". Forbes. Archived from the original on July 16, 2012. Retrieved 2010-11-08.
- ^ *Skinny National Corp. "Skinny Water Home Page" "Skinny Story", 2009.
- ^ Obrilo Inc. "obrilo shakes up the enhanced water market". Obrilo Inc.