| Industry | Fast-food restaurant |
|---|---|
| Founded | Israel (1992) |
| Defunct | 2004 |
| Headquarters | |
Number of locations | 23 (2004) |
Area served | Israel |
| Products | Submarine sandwiches |
| Parent | Subway |
| Website | Main - isr.subway.com/ Franchising – www.subwayisrael.com/ |
Subway Israel (Hebrew: סאבוויי) was a fast food sandwich chain, an international franchise of the U.S.-based Subway. Opening in 1992, they expanded to 23 branches around Israel before they closed in 2004.[1]
History
[edit]In the early 1990s, Subway began expanding their international franchises at a much more rapid pace, with Israel being one of those places.[2]
In 1992 Subway entered Israel for the first time. In 2004, when the original franchisee died, the chain closed their 23 locations.[1] Although not all Subway restaurants in Israel were kosher, all did refrain from pork products.[3][4]
In May 2009 it was announced that a new investor, Gur Gal,[5] had purchased the franchise rights to Subway in Israel.[6] The new investor had rented space in Herzliya and was in talks to rent additional space in on Rothschild Boulevard in Tel Aviv.[5] His plans stated he would eventually open 130 branches around Israel.[5] The new locations never opened, and a lawsuit between Gur Gal and Subway was settled in arbitration, with no details released.[7]
In June 2014, it was once again announced that Subway was looking to return to Israel and was looking for franchises.[8]
See also
[edit]References
[edit]- ^ a b Eat fresh, eat kosher: Subway the largest U.S. kosher restaurant chain – Retrieved 28 August 2014
- ^ Subway Sandwich Shops – Retrieved 28 August 2014
- ^ The Global Expansion of Subway Sandwich Shops – Retrieved 28 August 2014
- ^ Marketing Strategy and Customer Relations Page 50 – Retrieved 28 August 2014
- ^ a b c Subway to return to Israel – Retrieved 28 August 2014
- ^ Always Fresh: Subway to Give it Another Go in Israel Archived 2014-09-03 at the Wayback Machine – Retrieved 28 August 2014
- ^ Subway International B.V. v. Gal – Retrieved 28 August 2014
- ^ סאבוויי חוזרת לישראל: מחפשת זכיינים – Retrieved 28 August 2014