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WXMX

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For the Ohio radio station known as WXMX from May 1989 to November 1991, see WTOH.

WXMX
Broadcast areaGreater Memphis
Frequency98.1 MHz
Branding98.1 The Max
Programming
FormatMainstream rock
AffiliationsUnited Stations Radio Networks
Westwood One
Ownership
Owner
WGKX, WKIM, WRBO
History
First air date
April 12, 1960 (1960-04-12)
Former call signs
  • KOSE-FM (1960–1974)
  • KHFO (1974–1986)
  • KWLN (1986–1988)
  • KMPZ (1988–1990)
  • KPYR (1990–1992)
  • WPYR (1992–1993)
  • WYKL (1993–1995)
  • WSRR-FM (1995–2005)
Technical information[1]
Licensing authority
FCC
Facility ID35399
ClassC1
ERP100,000 watts
HAAT265 meters (869 ft)
Transmitter coordinates
35°09′18″N 89°49′19″W / 35.155°N 89.822°W / 35.155; -89.822
Links
Public license information
WebcastListen live
Website981themax.com

WXMX (98.1 FM) is a commercial radio station licensed to Millington, Tennessee, and serving Greater Memphis.[2] It airs a mainstream rock radio format branded as "98-1 The Max". WXMX is owned by Cumulus Media with studios at the Memphis Radio Group Building on Murray Avenue near Interstate 240 in East Memphis.

WXMX has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations in the U.S. The transmitter site is off Raleigh Lagrange Road in Cordova, Tennessee.[3]

History

[edit]

The station signed on the air on April 12, 1960.[4] Its original call sign was KOSE-FM and it was located in Osceola, Arkansas, about 50 miles (80 km) north of Memphis, so it was difficult to hear in the Memphis area. At first, it largely simulcast its sister station, 860 KOSE. It later had an easy listening format.

In the late 1980s, the station was given permission from the Federal Communications Commission to "move in" to the more lucrative Memphis radio market. The transmitter was relocated to a 700 feet (210 m) tower near Memphis at 100,000 watts.[5] The call letters were WMPZ and the station was airing a Top 40 hits format.

The station adopted its current mainstream rock format on April 1, 2005.[6] For many years, the station aired the Drake and Zeke morning show. In 2015, Zeke Logan died[7] and the show became known as Drake in the Morning. The show lasted until 2020, when Drake Hall departed the station.[8]

A new morning show was called Danni and the Jar, featuring Danni Bruns and Chris Jarman. In December 2020, Jarman died.[9] The current wake-up drive time show is Danni and Country Cory in the Morning. In evenings, the nationally syndicated Steve Gorman Rocks is heard, hosted by Steve Gorman of the Black Crowes.[10]

References

[edit]
  1. ^ "Facility Technical Data for WXMX". Licensing and Management System. Federal Communications Commission.
  2. ^ "Login to All Access - Breaking Radio News and Free New Music - AllAccess.com". allaccess.com.
  3. ^ FCCdata.org/WXMX
  4. ^ Broadcasting Yearbook 1977 page C-15. Retrieved Dec. 29, 2025.
  5. ^ Broadcasting & Cable Yearbook 1990 page B-249. Retrieved Dec. 29, 2025.
  6. ^ "Citadel Rocks to 'The Max' in Memphis" (PDF). Radio & Records. April 8, 2005. p. 15. Retrieved September 11, 2023.
  7. ^ "WXMX Morning Man Zeke Logan Passes at 49".
  8. ^ "Drake in the Morning Departs 98.1 the Max - RadioInsight". April 30, 2020.
  9. ^ "WXMX Memphis Morning Host Chris Jarman Dies - RadioInsight". December 16, 2020.
  10. ^ 981themax.com/shows
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