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Waterside District

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Waterside District
The Waterside District in 2024.
Map
LocationNorfolk, Virginia, U.S.
Address333 Waterside Dr
Opening dateJune 1, 1983; 42 years ago (June 1, 1983) (as The Waterside)
May 11, 2017; 8 years ago (May 11, 2017) (as Waterside District)
Renovated2017 (Waterside District Renovation Project)
Closing dateMay 16, 2016; 9 years ago (May 16, 2016) (Waterside Annex only)
DemolishedMay 16, 2016 (Waterside Annex only)
Previous namesThe Waterside Festival Marketplace (1983–2017)
DeveloperThe Enterprise Development Co. and Harvey Lindsay (original)[1]
The Cordish Companies (Waterside District Renovation Project 2017)
ManagementLive! Hospitality & Entertainment
OwnerThe Cordish Companies
Stores and services20+
Floors2
Websitewatersidedistrict.com
watersidemarketplace.com (2006 archive)

Waterside District is a dining and entertainment district on the Elizabeth River in downtown Norfolk, Virginia that opened on June 1, 1983 as The Waterside Festival Marketplace, or simply The Waterside which was a festival marketplace. While the Waterside Annex was demolished May 16, 2016, the main portion was renovated and reopened as Waterside District in May 2017.[2]

History

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Beginning in the late 1970s, mall developer James W. Rouse and The Rouse Company had developed the festival marketplace concept as an important component to renewing a declining downtown, a seminal catalyst to further development. The concept combined to varying degrees major restaurants, specialty retail shops, food courts and nightlife activities.

Following James Rouse's retirement from The Rouse Company in 1979, he founded the Enterprise Foundation, which owns the Enterprise Development Company in 1981, which was for to bring the festival marketplace concept to smaller cities. The Waterside was the EDC's first project.[3]

Like other shopping centers, malls and marketplaces, the Waterside has evolved through numerous business cycles. Originally, Waterside featured mostly restaurants like The Baitshack on the first floor. There were small nautically themed stores as well as an arcade. The balconied second floor featured more niche stores and kiosks. A second phase was added to the complex in the 1980s, while the mid-1990s saw a decline in business, exacerbated by the opening of nearby MacArthur Center. In the early-2000s, the upstairs stores were replaced by entertainment venues, such as Jillian's arcade.

The Norfolk Redevelopment and Housing Authority purchased the Waterside from its private owner, Enterprise Real Estate Services, in 1999,[2] at the time considered a temporary arrangement.[2] The Waterside delivered approximately $2.2 million in tax revenue in 2007,[2] down $300,000 since 2004.[2] Norfolk subsidized the facility with $1 million in 2008[2] for studying the next phase of the marketplace's repositioning.[2]

Demolition and reopening

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Waterside District as seen from the waterfront

The City of Norfolk and The Cordish Companies broke ground on the new Waterside District in August 2015. The new venue retained the footprint of the old Waterside and consists of numerous dining and entertainment venues. Its grand opening took place on May 11, 2017.[4]

A critical component of Norfolk's ongoing post-World War II revitalization, the complex connects via a cross-street pedestrian bridge to a parking garage, sits at the foot of the Portsmouth Ferry terminal, and connects via a waterfront promenade to the downtown, the nearby baseball stadium (Harbor Park), naval museum (Nauticus) and waterfront neighborhood of Freemason Harbor.

The venue hosted the traveling SkyStar Wheel from May 19, 2018 until August 19, 2018.[5][6]

References

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  1. ^ "A FADING JEWEL ONCE A SHINING SYMBOL OF DOWNTOWN REVITALIZATION, WATERSIDE HAS LOST MUST OFITS LUSTER. AND WITH THE COMING OF MACARTHUR CENTER, THE NORFOLK MALL IS AGAIN TURNING TO THE CITY FOR HELP". The Virginian Pilot. Retrieved January 1, 2026.
  2. ^ a b c d e f g "Norfolk's aging, ailing Waterside confronts a shaky future". Meghan Hoyer, The Virginian-Pilot©, March 29, 2008.
  3. ^ "James W. Rouse, one of the nation's leading developers". Retrieved January 1, 2026.
  4. ^ "Norfolk's Waterside District officially opens today". Daily Press. Retrieved May 11, 2017.
  5. ^ Townsend, Philip (August 17, 2018). "Last chance to ride the SkyStar wheel in Norfolk". 13newsnow.com. Retrieved January 28, 2024.
  6. ^ "SkyStar Ferris Wheel grand opening Saturday at Waterside District". 13newsnow.com. May 18, 2018. Retrieved January 28, 2024.
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36°50′40″N 76°17′29″W / 36.84444°N 76.29139°W / 36.84444; -76.29139